Everyone looks amazing in this kind of light 👀💕 Queer power, baby! Support our flock on rainbowwool.com. 🐏🌈
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Photo: @showstevethemoney #rainbowwool #🌈🐏 #schwool #jointheflock
That’s a hell of a coming out – this is Rainbow Wool! 🌈🐏 The first fashion statement made from the wool of gay sheep to support queer friendly people projects. Join the flock @ rainbow-wool.de ✨
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#rainbowwool #🌈🐏#schwool #jointheflock #shearingiscaring
Michael doing what he does best. 🤍🐑
Looking after the rams, one sheep at a time (Karl always makes sure he is one of the first 🤭).
#rainbowwool #🌈🐏 #schwool #jointheflock
Ad | Too cute to stay in the closet: Rainbow Wool 🐑🌈
@rainbowwoolofficial turns queer visibility and animal rights into a bold design statement – and proves how powerful communication can be when it has a clear stance.
Awarded Red Dot: Best of the Best 2025, the project transforms “unwanted” wool into a symbol of diversity, protection and representation, supported by voices like @billkaulitz and global creative collaborators.
🏆 A winner from last year – and now it’s your turn: Applications for the Red Dot Award: Brands & Communication Design 2026 are officially open.
Client: Schäferei Stücke | Germany
Design: @heystudio | Spain and @serviceplan | Germany
#RedDotAward #Campaign #Ad #RainbowWool #BillKaulitz
For everyone you’re totally schaf for 🐑💘
Our cutest patch ever — made to make hearts melt.
Photo: @alissar_alia
#rainbowwool #🌈🐏 #schwool #jointheflock
Farmer, founder, flock-dad 🤍🌾
Michael feeding the boys — because every sheep deserves love, care and a life beyond expectations.
Photo: @showstevethemoney
#rainbowwool #🌈🐏 #schwool # jointheflock
Big eyes, big fluff, big attitude 🐑✨
This cutie really said: “Did you need something or just here to admire me?”
Photo: @showstevethemoney
#rainbowwool #🌈🐏 #schwool #jointheflock
When a sheep trusts you this much, your heart grows three sizes 🫶🐑
Soft moments > everything else.
Photo: @sophia.emmerich
#rainbowwool #🌈🐏 #schwool #jointheflock
GRWM to wear the wool of gay sheep....
bts from the I Wool Survive runway show 🐏 a collaboration with @rainbowwoolofficial designed by @michaelschmidtstudios
the global gayborhood’s first collection made entirely from the wool of gay sheep
