RACE SERVICE

With one week till the start of the F1 season, we look back at our favorite projects with our friends at @scuderiaferrari . “Sempre Forza Ferrari” is a film we are extremely proud of because it took the typical race team season launch video to a whole new level. Built around focus, preparation, and the undeniable Tifosi belief… long before the lights go out. This film is about what it means to be a Ferrari driver and what is owed to the faithful Tifosi. Shot over the course of the 2025 pre season media days in Maranello, we built time to create a narrative piece that reflects the @scuderiaferrari magic. Thank you to the team at Scuderia Ferrari for the incredible collaboration and for bringing our team to help create a statement piece for a historical year.  DIR: @julian__bogner @thvddeus EP: @marghetala @jacobchills CLIENT: @lor.marzi @petercebrian @bartbonnema @scuderiaferrari COLOR: @britishcolour EDIT: @julian__bogner + @jorgervmos @mariusprell DP: @julian__bogner CD: @thvddeus CREW: @nicolasjayr @fd.productions @disrules @eleonora_calarco @leoleeone @chrismcelhaney @_gabewilson @antoine & more… SPECIAL THANKS: @ristorantemontana @ristorantecavallinomaranello

A morning well spent ☀️️ Last week’s BIG AERO Rise & Shine was one for the books. Huge turnout, incredible cars, an awesome archive trunk sale from our apparel team, and live screen printing that let everyone leave with something custom and unique. Big thank you to everyone who came out and made it such a great morning. Already counting down to the next one ✌️ @robin.shute @smontgomery71 @bossbossracing

Mini BIG AERO 🌎 A little world built from one unforgettable morning at Rise & Shine.

Different Lake. Different vibes. Same people. Hey friends and family of @tutto.bene.hillclimb this week you’ll find us at @125lakecomo for a small Tutto Bene pop-up during Como Car Week. We’ll be serving a few of our favorite special items, the perfect excuse to take a break from this weekend’s traffic in Como, slow down, and enjoy a Tutto Bene pizza and our Fast Negroni. See you there 🤝 Opening times: • May 15th — closed for dinner / bar open from 10pm • May 16th — 12–3pm / 6pm–late • May 17th — 5–10pm happy hour with DJ set 📹 @mattkovaci

Race Service truly believes that team is everything. A core part of our philosophy is assembling bespoke crews of the most talented people we can find, specifically selected for the needs of each project. Within Race Service we have an incredible roster of high level creatives, designers, filmmakers, strategists and producers, but our network extends far beyond the agency itself into a wider community of specialists across many creative disciplines, all of whom we can call upon when a project demands it. For the @fiaformulae GEN4 launch, we assembled a formidable crew led by creative director @rev_sect art director @grantarts and account manager @annanotebaert Together we conceptualised, strategised and designed a multifaceted programme with many moving parts. Execution required flying in teams from across the US and Europe, bringing together dancers @itsmirandachan @amandadonato3 artists @ninocence @stefanieegedy DJ @littledinosaur fashion partner @veniacollection creative technologists @masternader designer @seanbulldesign our founder @jacobchills and many more to realise the vision for GEN4 Unleashed. For us, ambitious creative means nothing without disciplined production. We push for innovative work, but we also believe those ideas must be tightly run and professionally executed. Despite an extremely compressed setup window, every team and technical supplier performed flawlessly to deliver an unforgettable experience. A big thanks to all involved.

The GEN4 is @fiaformulae ’s new race car. A no holds barred, all wheel drive open wheel machine built to define the future of motorsport. Race Service was commissioned by Formula E to imagine, strategize, creative direct and help execute the launch event for this groundbreaking new platform, staged at Paul Ricard Circuit in the south of France. The project spanned multiple layers of creative and experiential design. From designing the on track action, graphical art direction, to developing the GEN4 livery program alongside the previous generations of Formula E car. One of the centerpieces of the event was the entryway experience, where we art directed a fictional science fiction world designed to transport attendees into another universe through five distinct immersive spaces. Each environment engaged sight, sound, smell and touch to create a true sensory experience, highlighted by a collaboration with Berlin based sound artist @stefanieegedy , who created a bespoke subsonic installation designed to physiologically impact guests during their first encounter with the GEN4 race car. The program also included multiple layers of art direction, motion graphics, and the design of a trackside lounge and conference environment, complete with a performance from DJ @littledinosaur . A sincere thank you to Formula E for entrusting us to visualize and strategize such a large scale and innovative project. This was a rare opportunity for our team to truly stretch its wings, and we are proud that the event was such a success for all involved.

The @race.service x @f1mia official collaboration 🧡🦩🌴 Available now at the Miami International Autodrome and at the @f1mia Fan Fest through Sunday. Discover more online at Raceservice.store

Trackside glow 🪎🧡🏁 Our new heavyweight long sleeve, a statement piece from the @race.service x @f1mia exclusive collaboration, is now available at the @f1mia Fan Fest Miami Beach and at the Miami International Autodrome through Sunday. Discover the full collection online at raceservice.store.

Nothing like the hunt for that one special piece 🪎 Come and see us at the official @f1mia Fan Fest Miami Beach and at the Miami International Autodrome until Sunday 🏁 More online at Raceservice.store

It’s been such an honor working with NASCAR legend @jimmiejohnson . We’ve always had so much respect for everything he’s accomplished throughout his career, but getting to know the man behind the 7 championships during this new chapter of his career has been just as special. From stepping into NASCAR team ownership to still chasing new adventures like running the Mint 400, Jimmie never stops. From events, to racing, to building his personal brand, our RS crew has had a front row seat to some unforgettable moments over the last few months. We got together to share some of our favorite experiences working with Jimmie, check out the full video now on our YouTube channel!

It’s official! We’re proud to announce the launch of the official @race.service x @f1mia collaborative capsule🧡 Discover the full collection now online at Raceservice.store and at the @f1mia Fan Fest Miami Beach. Lummus Park: 1130 Ocean Drive, Miami Beach, FL 33139, 2pm – 6pm

Looking back at last week’s @fiaformulae GEN4 race car launch, we’ve been incredibly excited to see how well the car was received. Once images from Paul Ricard began circulating, the launch quickly swept across the motorsport world, with the new GEN4 at the centre of it all. We’re proud to say that alongside designing and helping to execute the launch event itself, @race.service also worked closely with Formula E on the livery design for not only the new GEN4 race car, but the GEN1, GEN2 and GEN3 cars featured in the presentation as well. This project stemmed from the Generations Pursuit on track moment, where all four generations of Formula E car were brought together to demonstrate the progression of the championship and just how far the technology has advanced. That opportunity led Formula E’s creative team to commission Race Service to develop a complete four car livery programme. The brief was to create a visual storyline of technological development, complexity and power from GEN1 through to the present day. Developed by RS team member, @seanbulldesign , the resulting concept was titled Airflow Energy. The graphic language represents airflow in timeline form across the four generations, showing a build-up of energy leading toward GEN4 before expanding and releasing at its climax. Surface complexity increases across each chassis to reflect the advancing technical sophistication of the series, while key aerodynamic elements were highlighted for readability and visual progression. By GEN4, the design centres on kinetic ion energy release, with the driver and machine visually merging around the cockpit focal point. We also integrated broader visual cues from the @grantarts GEN4 Unleashed event identity to ensure the cars and wider launch environment functioned as one cohesive system. A hugely exciting project to be involved in, and one we are proud to have played a central role in. Massive thanks to the Formula E team for having the vision to approach all four generations of car as a unified design system. We’ve been humbled to see how strongly the work has resonated across the motorsport world.