ROOTED •

When home recognizes what you’re building. 🇬🇭Thank you @bftghana for this beautiful feature celebrating our Allure moment and what we’re creating from Accra to the world. Just two months in and we’re watching our vision unfold—featured in @allure on Independence Day, expanding into Nigeria and now Ghana’s leading business publication is telling our story.This is what it looks like when you stay rooted. Read the full story: [link in bio]

Of all the days to be recognized by @allure , it happened on Ghana’s 69th Independence Day. Two months ago, we launched Rooted with a dream: to honor our heritage while creating something the world could embrace. To be featured by one of beauty’s most influential voices on the very day Ghana celebrates freedom and self-determination feels like more than coincidence, it feels like confirmation. This moment belongs to everyone who believed in us. To our clients and friends who trusted our vision from day one. To every woman who saw herself in our shades. To our community who showed up, shared, and supported. We’re just getting started, but this? This means everything. We are STILL processing this moment. Thank you @annieblay for seeing us, speaking to us and for loving Rooted Firmly rooted. Beautifully You. Eternally Grateful. 🇬🇭✨

#SPOTLIGHTONHER | Today, we shine the spotlight on Nana Amobi Chambers (_mschambers_) and Kokwe Amegavie (@teiko_kokwe ), founders of beauty brand, ROOTED (@r__ooted ). Before Rooted became well-known from Accra to Lagos, it started as a promise between two friends. Nana Amobi Chambers and Kokwe Amegavie didn’t set out to build an empire; they wanted to create something real. Their story began with Polish’d, a beloved nail salon in Accra, and has grown into Rooted, a clean beauty brand now gaining attention in Nigeria and looking beyond. Yet this story is more than business milestones. It is about two women choosing each other, again and again, through the quiet, uncelebrated hours of creation. It is about a love that reveals itself in shared spreadsheets and midnight experiments, the kind that whispers: The kind that says: I trust you with my dream because it’s our dream now. Rooted offers something revolutionary: the belief that beauty is not something we take, but something we tend to. That real luxury is in the ritual, not just the result. And that the most powerful products are born not from trends, but from years of showing up, listening, and refining. As Rooted launches in Lagos this quarter, we connected with Nana Amobi Chambers and Kokwe Amegavie to discuss the heart of their partnership and why collaboration might be the most powerful thing two entrepreneurs can do. Read our full conversation with Nana Amobi Chambers and Kokwe Amegavie on our website. (Link is in our bio) CONNECT NANA & KOKWE IG: _mschambers_, @teiko_kokwe , @r__ooted Website: shoprootedonline.com - Her Network  www.hernetwork.co

We made the list! 🤎✨ @brownstyle just featured our Nudes Gel Polish Set in their Mother’s Day gift guide « Let’s Glow, Mama! 19 Gifts To Help Every Mom Shine Brighter » and we couldn’t think of a better home for it. Every mom deserves a fresh mani moment, and our salon-quality gel set makes it so easy to get there at home. Chic, versatile shades that go with everything? Yes, please. Shop the set through the link in our bio and treat yourself or the mom in your life! #RootedNailCare #MothersDay #GiftGuide #NudesGelPolish #BlackOwnedBeauty NailsOfInstagram GelNails ManiMoment MothersDayGifts NailInspo

I’m rooted in purpose, in growth, in excellence. That’s why my work speaks. 💅🏻💅🏻🦶🦶 Biab experience with us @prince4nailsabuja @prince4nailslagos #biab #rooted #nail #explorer #abuja

NIGERIA, WE’RE IN STORES! Rooted is now available at @beautyhutafrica locations. Shop our full collection in person. Find your nearest Beauty Hut and get Rooted today. 🇬🇭🇳🇬 #RootedBeauty #BeautyHut #NowInStores #Nigeria #CleanBeauty

Give Mom the glow she deserves this Mother’s Day 💐✨ Treat her with one of our Mother’s Day Gift Packages — a curated collection of unforgettable self-care favorites she’ll love. Shop now & make her day extra special 🤍 Our packages range from 700cedis - 2500cedis. 📸 Curated by @mimas_pov for Allure Skin & Beauty. Packages feature the following brands ✨ @forvrmood @uncoverskincareco @r__ooted @randrskincareco @sheacareessentials @meenocosmetics @kola.market

Rooted oil blend 🌿 a restorative blend of botanical oils designed to nourish dry cuticles, support stronger-looking nails, and encourage healthy growth over time. With consistent use, it helps restore softness, improve flexibility, and reduce breakage. #RootedBeauty #RootedRitual #IntentionalCare #RootedWoman #NailCare ConsciousBeauty

Chosen for its calming nature and skin-loving hydration, aloe vera plays a gentle yet powerful role in our SPF Hand Cream. It helps soothe stressed skin, support moisture balance, and bring comfort to hands that do so much every day 🌿 A thoughtful ingredient, rooted in care 🤍 #RootedBeauty #RootedRitual #BeautyWithIntention #RootedWoman

Dry cuticles and brittle nails are often signs of nails that need deeper, more consistent care. Our Nail & Cuticle Growth Serum is crafted with a restorative blend of sweet almond, castor, shea, and olive oils, with lavender to soothe and renew, helping nourish from root to tip and support stronger-looking nails over time 🌿 #RootedBeauty #RootedRitual #BeautyWithIntention #RootedWoman

Nudes that move with you 🤍 The Rooted Nudes Collection brings together versatile builder gel shades designed for natural strength, effortless wear, and a refined finish. Soft tones, comfortable wear, and everyday elegance — all in one intentional set. 🌿 #RootedBeauty #RootedNudes #RootedRitual #IntentionalCare #BuilderGel RootedWoman ConsciousBeauty NudeNails NaturalNails LuxuryNails

Care that carries you through the day 🌿 Meet your daily layer of protection for hands that are always in motion. ✨ supports hydration and helps maintain skin comfort throughout the day ✨ helps defend against dryness and everyday exposure ✨ lightweight care designed for hands that do more Rooted SPF Hand Cream, protection, wherever the day takes you. #RootedBeauty #RootedRitual #IntentionalCare #RootedWoman #HandCare