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Fans deserve gear that feels personal.
@Proxaur brings athletes, artists, and fans together to create something better.
👉 Follow @Proxaur for the latest updates, opportunities, and releases.
People ask me all the time, “how does it feel seeing your design everywhere?” and I respond every time, “it never gets old.”
It’s a privilege to be able to create, especially for events like this. I don’t take it for granted and appreciate everyone for sharing so much love for my designs!
I had the absolute pleasure to design this year’s @amazn.hq All-Star showcase uniforms!✨This was more than a project for me. It was a childhood dream fulfilled. I’ve always wanted to design a full basketball uniform and was waiting for the right opportunity to call. This was that perfect opportunity and more.
When I was younger, I had high hopes to be a basketball player. Those dreams didn’t turn out the way I had initially hoped, but to see the best asian hoopers across the nation wear something I had help create… I felt a huge sense of pride and fulfillment. It was incredible to see how good this next generation of athletes will be!
For me, @jlin7 was a a superhero when Linsanity was at its peak. Seeing someone that looked like me making history in the NBA gave me a belief that someday I can achieve that too but in my own way. I really had to just sit back and stare in awe as I saw him being presented a jersey I had created with Linsanity on it.
Thank you @amaznhq for collaborating with us at @proxaur on this project and for everyone involved on the team for putting on an incredible event! All the banners, signs and even a custom basketball with the design were a surprise as well!
Thank you @newjerseysets for nerding out with me on all the little details I wanted to add onto the uniforms to make it possible.
And thank you @jlin7 for inspiring an asian kid from South City to “believe in your hard work.”
“The kid that never stopped believing in himself. And made us all believe too.”
📸:
@amaznhq@ajs.lil.flickies
Customize your own All Star set! Pre Orders are now open for the full Amazn All-Star Showcase uniforms. Available in Men, Women and youth sizes.
Personalize with pro stitch letters and numbers. Link in bio. Customize now on 🔥 🐎 🏀
Isaiah Calhoun has become a sensation by showing he can DOMINATE against top NFL quarterbacks. He shows how humility took him to an elite level in such a short amount of time
#flagfootball #football
Form follows meaning. Story. Culture. Intention.
Swipe through to see incredible details on the 2026 AMAZN All Star Showcase uniforms. Worked with the talented @brandonjtam and @proxaur to help bring the year of the fire horse and 5th year anniversary concepts to life. These uniforms hit the court this weekend at the @amaznhq All Star showcase ‼️ Jerseys and shorts will be available to order. More details to come.
By the culture, for the culture 💙🔥 The 2026 AMAZN All-Star Showcase uniforms.
Created by @newjerseysets . Designed by @proxaur .
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#basketball #highschoolbasketball #asian #asianamerican
PSA to everyone trying to break into sports media.
7x Emmy-winning producer sharing real advice, real experiences, and how she built her name in the industry. This is Latina excellence in the sports industry!
Feeling the 🔥
Always wanted to design a full uniform kit. The opportunity came at the perfect time with @amaznhq for their 5th annual All-Star Game⭐️‼️ Always a pleasure working with @newjerseysets on getting the best kits out there. Can’t wait to see them on the best asian high school hoopers in the nation, this Sunday! More information will be on @amaznhq bio!
Thank you again @keeganmichaelkey for the most amazing interview. You are so kind and down to earth! We will keep building our community and network 💪🏾