Clawing back lost ‘mind share’ with consumers is expensive.
And since a brand that's top of mind with a shopper at the moment of purchase is *far* more likely to be chosen, marketers need to know that they cut brand spend at their peril.
CMOs, looking to make the case for brand building to your C-suite?
The Multiplier Playbook is your practical guide.
From WARC and a coalition that includes @analyticpartners , BERA.ai, @prophetconsulting and @system1group .
Pre-register your interest in the free-to-access report 👉 DM us 'playbook' for the link
Have you seen this label?
It belongs to @mscbluefish , a global non-profit on a mission to end overfishing and help secure our future seafood supply. Their blue fish ecolabel certifies that products come from independently verified, environmentally sustainable fisheries.
But in a market flooded with vague environmental claims, making the right choice can feel paralyzing. Through our Prophet Impact program, we partnered with MSC to cut through the noise. Together, we repositioned their ecolabel from a complex sustainability badge into a simple behavioral shortcut—making it effortless for consumers to make confident, purpose-driven choices.
Next time you’re in the seafood aisle at the grocery store, see if you can spot the label.
#SustainableSeafood #CampaignStrategy #Sustainability #MarineStewardshipCouncil #ProphetImpact
Moments of transition remind us that growth depends as much on direction as on speed. This Lunar New Year, we’re reflecting on what’s worked, what’s changed and what new possibilities are emerging. The Year of the Horse inspires us to channel renewed energy into transformation that is intentional, imaginative and designed to endure.
Happy New Year!
#LunarNewYear
Prophet wishes everyone a warm and wonderful Mid-Autumn Festival! May this season bring you joy, prosperity and meaningful moments with your loved ones.
#midautumn #holiday
What does it mean to grow with purpose?
For us, it means pressing pause on business as usual to invest in the places and people that matter most. On our 11th annual Prophet Impact Day, we united around one common goal: to support organizations advancing equity, sustainability, and social mobility – all while building community inside and out.
From crafting with senior centers in Shanghai to painting homes in Richmond to repackaging food in Berlin and getting our hands dirty at animal sanctuaries in London—our global teams showed up with the spirit of giving. Impact Day for us is more than service. It’s a celebration of our people, our culture, and the kind of world we’re working to build.
This year we:
🏫 Supported 18 incredible nonprofit partners
⏳Donated 900+ hours of volunteer service
🗑️Collected 50+ bags of trash
🪭Crafted 30 hand fans for elders
📚Packed 120 cartons of books
🍎Sorted 100+ pounds of fruit
😁Shared countless smiles with families, kids, and residents
🦙 plus 32 very happy animals
Yet another successful Prophet Impact day 👏
#UncommonImpact #ProphetCulture #PurposeInAction
At Prophet, our advancement in embracing AI comes from a change in our mindset. We understand that true AI readiness begins with our team rather than just the tools. With initiatives like our AI Learning Jam and AI Demo Day, we've fostered an environment for hands-on learning, teamwork and purposeful innovation.
The impact?
💻Over 20 demonstrations
⏱️A 90% reduction in time on essential tasks
📈A rise in custom GPTs that address actual client needs
We’ve moved beyond experimentation and instead begun integrating AI into the way we think, operate, and create value.
With our Human-Centered Transformation Model, we’re weaving AI into our workflows, culture and systems. This is the essence of transformation when it focuses on people and expands with intention.
AI is no longer a pilot for us. It's part of our DNA. How are you using AI in your organization?
#AIAdoption #HumanCenteredAI #DigitalTransformation #FutureOfWork
June was full of reasons to celebrate: birthdays, friendly step competitions, Pride Month, afternoon smoothie walks, and spontaneous hangs with teammates in town.
These are just a few of the ways we kept energy high and spirits higher last month at Prophet!
#LifeAtProphet #UncommonTogether
Happy International Women’s Day!
Today, we’re celebrating the women at Prophet who inspire us—colleagues, mentors, and leaders who make a difference every day. Their impact goes beyond the work they do. It’s in the way they lead, innovate and uplift those around them.
👩💻Who are the women shaping your work? Tag them and share what makes them extraordinary!
#IWD2025 #InternationalWomensDay #WomenInLeadership #CorporateCulture
As we welcome the Lunar New Year, we celebrate the traditions that make this season so special. Families reunite around festive feasts featuring symbolic dishes like dumplings for prosperity and sticky rice cakes for progress. Others wear fresh clothes to embrace new beginnings as they celebrate a season of renewal. For many, it's also a time to explore vibrant Lunar New Year fairs, filled with decorations, flowers and sweet treats.
At Prophet, we honor this celebration by connecting with our colleagues who share these traditions, learning about the rich cultural practices that bring communities together. Whether it’s sharing a meal, reflecting on the year ahead or finding joy in the simple things we celebrate the spirit of the new year together as Propheteers.
May this year bring abundance, good health, and success to all!
Tell us how you celebrate the new year in the comments.
#LunarNewYear #YearOfTheSnake #ProphetCulture
To celebrate National Hispanic Heritage Month this year, Latinos@Prophet invited Hady Mendez, founder and CEO of @boldlyspeakingllc , for an inspiring workshop titled, "Unleash Your Awesome: Own Your Narrative."
This workshop empowered our LatinX community to embrace their unique stories, learn how to amplify their voices in the workplace and celebrate their identities with pride.
Swipe to read what our Latinos@Prophet members took away from this engaging conversation!
How do you own your narrative in the workplace? Tell us in the comments below.
#HispanicHeritageMonth #OwnYourNarrative
Our consultants are trusted authorities on many things, including the hottest reads of the season.
Whether you’re into thrilling mysteries, inspiring memoirs or groundbreaking business insights, we’ve got something that will captivate your mind and call to your heart.
📖 What's been your favorite read this year?
#BookRecommendations #Booktok #Bookstagram #BookRecs #ToBeRead
Being a #Propheteer means being your authentic self at work. And while all are skilled at solving the world's most challenging business problems, Propheteer's talents are many.
Prophet Rocks is an annual, in-house talent show where our people bring their fabulous, remarkable and sometimes surprising acts to the global stage. This year we:
🕺Danced with our Asia team to Push It by Salt-N-Pepa
🎥 Laughed with our EMEA team on their rendition of a scene from "The Devil Wear's Prada"
🎸 Saw our favorite family bands return to the stage for the fifth straight year: Gourdji Boys Band and Drive Thru Onlys
Catch the highlight reel from 2024, as well as watching Michael Welch's family grow up right in front of our eyes. #ProphetRocks.
