PROMPTR

Seamlessly blending live-action with AI-generated worlds …that’s what we did in this commercial.. For this campaign with JOKOLADE, the chocolate brand by German TV host and entertainer @joko Winterscheidt, every scene had to walk a fine line: the world we created had to convey the feel of @jokolade and, more importantly, push reality into the surreal without our real character ever slipping into something artificial or feeling like someone else. Keeping Joko’s look and acting 100% intact … that was our main challenge. So we decided to shoot this hybrid: AI-generated worlds + real shooting of talent. So here’s a look behind the scenes of our hybrid AI video for JOKOLADE chocolate ad. 🍫 FULL CREW ↓ 🎬 Production: Exec Producer: @tim_sproten Producer: Alysha Jeske @aa_lysh_aa Managing Director Promptr: @georg.ramme AL: @anna_krenkel Director: @arabellabartsch Kam: @tobi.koppe 1st AC: Dominik Bodammer 1st AD: @derstub 2nd Cam: @marcelinmotion Gaffer: Volker Langholz Sound: @l_jannis Styling: @sophiacostima H&M: @teenatuning Set Design: Claus Mayr ✦ AI: AI Director: @simonmeyer_director AI Artists: @cirok.ai @justinbaessler @lucasfiederling @trust_only_ai Lubbertus Müller-Frick @_kotowski_ @nik.behrendt 🖥️ Post Production: Grading: Paul Breuer, @nadir_mansouri_seniorcolourist / @mograde_berlin Edit: Andre Gelhaar, @_kotowski_ Kotowski, @justinbaessler Sound: @klangufer Klangufer - @floreemix Florian Schäfer #PROMPTR

This is what happens when AI enters the set. Real footage. Infinite Realities. We produced a series of social media spots for Jokolade, the chocolate brand by German TV host and entertainer @joko . Shot hybrid, grown from real footage and AI-generated worlds. Joko lands in an exaggerated, surreal parallel reality that never existed and still feels completely real. Best of everything, that’s the idea behind the campaign, and exactly how we approached the production. FULL CREW ↓ 🎬 Production: Exec Producer: @tim_sproten Producer: Alysha Jeske @aa_lysh_aa AL: @anna_krenkel Director: @arabellabartsch Kam: @tobi.koppe Koppe 1st AC: Dominik Bodammer 1st AD: @derstub Sprinckstub 2nd Cam: @marcelinmotion Riedel Gaffer: Volker Langholz Sound: @l_jannis Lovsky Styling: @sophiacostima Costima H&M: @teenatuning Denzinger ✦ AI: AI Director: @simonmeyer_director Meyer AI Artists: @cirok.ai Kavouras @justinbaessler Bässler @lucasfiederling Fiederling @trust_only_ai Lubbertus Müller-Frick @_kotowski_ Kotowski @nik.behrendt Behrendt 🖥️ Post Production: Grading: Paul Breuer, Nadir Monsur/ @mograde_berlin Edit: Andre Gelhaar, @_kotowski_ Kotowski, @justinbaessler Sound: @klangufer Klangufer - @floreemix Florian Schäfer This is what hybrid production looks like in 2026. Drop a 🍫 if you want a BTS. #PROMPTR

The question isn’t whether AI changes advertising anymore. It’s already happening ! We made two spots for Spa, both 100% AI. You’ve seen the first one for this mineral water brand. Now watch the second: the Intense sparkling version. We built both versions before Seedance 2.0 or Kling 3.0 4K dropped. If you’re in the AI space, you know what that means …the tools move faster than any production timeline. That’s exactly why we optimize our workflow constantly and keep pushing the tools to their limits. Staying dynamic keeps us fast. Quality comes from being honest but also realistic about where AI still falls short. Knowing its limits is what lets us align clients in direction and that’s the only way to work responsibly with a pipeline that’s still evolving. It’s also what makes this whole approach inherently agile. If you missed our workflow breakdown and the challenges we faced along the way, it’s all in the first post. Team behind it ↓ AI Studio: @promptrstudios Production: @artbox_amsterdam Agency: @happinessbrussels Client: @spabelgium AI Director: @simonmeyer_director AI Artist: @paul.alexander.probst Producer: @aa_lysh_aa Editor: André Gelhaar Color Grading: @mograde_berlin SFX: @klangufer AI Artists: @cirok.ai , @trust_only_ai , Ahmet Kilic Edit: Assaf Reiter, Paul Sommerhalter ☞ Watch also our AI video ad for Finesse. 🫧 What’s still missing in AI ads for you? The emotion, the detail, or something you can’t quite put into words? We still want to hear it. #AICommercial #Promptr

AI does storytelling?! Absolutely not! We believe that only humans can come up with great stories that go beyond the ordinary. We saw this in the new video by our Creative Director @simonmeyer_director In collaboration with @klingai_official , he produced a fantastic video that showcases @klingai_official new 4K feature in a charming and surprising way. What makes it special?… STORYTELLING…Could an AI have come up with that? NO! Here’s the video for Kling by Simon Meyer, created together with the PROMPTR team. #PROMPTR #AIFilmmaking

Is AI finally there to make TV ads actually worth watching? Here’s our take. We made two spots for Spa, one for each version of their mineral water. Both 100% AI. Our workflow with clients and agencies: DI, storyboarding, character development, location development, reference images. We stopped doing startframes. They just led to endless feedback rounds on frames that often had nothing to do with the final shot. Pointless. We change our workflows every day. Some parts stay the same, but we stay dynamic that’s how we keep the quality high and the turnaround fast. The tricky parts: keeping the bottle shape consistent, keeping characters consistent, and making the camera feel like a real camera not too perfect. Are we on par with real footage yet? Not 100% A camera still beats AI sometimes. But image quality isn’t the only thing that matters in modern filmmaking anymore and for a lot of the other stuff, AI is already the better tool and wee keep pushing it to it limits. Team behind it ↓ AI Studio: @promptrstudios Production: @artbox_amsterdam Agency: @happinessbrussels Client: @spabelgium AI Director: @simonmeyer_director @simonmeyer_director AI Artist: @paul.alexander.probst AI Artist: @cirok.ai Producer: @aa_lysh_aa Editor: André Gelhaar Photoshop: @trust_only_ai , Ahmet Kilic Edit: Assef Reiter, Paul Sommerhalter ☞ Our AI video for ‘Intense’ is coming soon…Stay tuned. 🌊 What’s still missing in AI ads for you? The emotion, the detail, or something you can’t quite put into words? Your opinion matters to us. #promptr #aiad #aicommercial

Three worlds. Three films. All from PROMPTR AI studio. ACT III : RELAXATION We didn’t sell CALM. We made discomfort look so beautiful, you forgot to be STRESSED. That was the creative challenge behind „Entspannung geht entspannter“ campaign (German for „relaxation, but even more relaxed“ ). A fully AI-generated film that takes the longevity and biohacking hype… and pushes it until it breaks. Three worlds. RELAXATION. PAIN. SLEEP. Each one walks the line between beautiful and deeply unsettling. Our lead AI artist’s move? Layer ASMR textures into the dystopian sequences. Soothing on the surface. Grotesque underneath. That tension was the point. Don’t miss the rest! turn notifications on for the full trilogy. 🔔 — Agency: @styleheads_de — Client: @bloomwellde — Production: @promptrstudios Director & Lead AI Artist: @trust_only_ai @the_lubbertus Producers: @kerstinvkieseritzky / Florian Boesel Storyboard: Simon Hogg Editing: @pittiseinzeug Sound Design: Markus Rabe / Krane & Rabe Grading: Nadir Mansouri / Mo Grade Have a story that needs to be told differently? → Link in bio 👀 #promptr #aicommercial #aiad

Three worlds. Three films. All from PROMPTR AI studio. ACT II : PAIN We didn’t sell CALM. We made discomfort look so beautiful, you forgot to be STRESSED. That was the creative challenge behind “Entspannung geht entspannter” campaign (German for “relaxation, but even more relaxed” ). A fully AI-generated film for that takes the longevity and biohacking hype… and pushes it until it breaks. Three worlds. RELAXATION. PAIN. SLEEP. Each one walks the line between beautiful and deeply unsettling. Our lead AI artist’s move? Layer ASMR textures into the dystopian sequences. Soothing on the surface. Grotesque underneath. That tension was the point. Don’t miss the rest! turn notifications on for the full trilogy. 🔔 — Agency: @styleheads_de — Client: @bloomwellde — Production: @promptrstudios Director & Lead AI Artist: @trust_only_ai @the_lubbertus Producers: @kerstinvkieseritzky & Florian Boesel Storyboard: Simon Hogg Editing: @pittiseinzeug Sound Design: Markus Rabe / Krane & Rabe Grading: Nadir Mansouri / Mo Grade Have a story that needs to be told differently? → Link in bio 😇🔥 #promptr #aivideo #aicreative

We’re proud to share that our director, @simonmeyer_director placed 2nd in @runwayapp ’ s Big Ad Contest 🏆 for “Products That Don’t Exist.” At PROMPTR, we love working with ads as a genre 🎬 not just to showcase products, but to play, stretch, and embed storytelling into them. Simon’s piece does exactly that: a fictional campaign for a sunscreen made for Dracula… following a frustrated vampire longing for a normal life in the sun, until a surprisingly budget-friendly SOLUTION changes everything. ;) IMAGINATION was the brief. EXECUTION made the difference. Additional AI Artist: @nik.behrendt We’re excited to keep pushing this space, where our passion for storytelling meets the craft of AI advertising. Congrats to all finalists, Happy to see AI FILMMAKING keeps leveling up. 🎊 #Promptr #RunwayBigAdContest #AIFilm #AIDirector #Runway

Three worlds. Three films. All from PROMPTR AI studio. ACT I : SLEEP We didn’t sell CALM. We made discomfort look so beautiful, you forgot to be STRESSED. That was the creative challenge behind „Entspannung geht entspannter“ campaign (German for „relaxation, but even more relaxed“ ). A fully AI-generated film that takes the longevity and biohacking hype… and pushes it until it breaks. Three worlds. RELAXATION. PAIN. SLEEP. Each one walks the line between beautiful and deeply unsettling. Our lead AI artist’s move? Layer ASMR textures into the dystopian sequences. Soothing on the surface. Grotesque underneath. That tension was the point. Don’t miss the rest! turn notifications on for the full trilogy. 🔔 — Agency: @styleheads_de — Client: @bloomwellde — Production: @promptrstudios Director & Lead AI Artist: @trust_only_ai @the_lubbertus Producers: @kerstinvkieseritzky & Florian Boesel Storyboard: Simon Hogg Editing: @pittiseinzeug Sound Design: Markus Rabe / Krane & Rabe Grading: Nadir Mansouri / Mo Grade Have a story that needs to be told differently? → Link in bio 🔥 #promptr #ai #aifilmmaking #aicreative

📢 Big news for AI filmmakers. Today we’re making one of PROMPTR’s internal AI filmmaking tools publicly available. Early access to CRAFTR is now open to everyone. For the past months, our AI artists at PROMPTR have been using an internal extension to build production-ready prompts faster, cleaner, and with full control. We kept it internal… until now. CRAFTR gives AI artists and filmmakers a structured cinematic workflow: cameras, lenses, lighting, composition, sequence. The way directors actually think. 🎬 Main features • 150+ cinematic presets • Advanced prompt editor • Clean, structured prompts • Works inside major AI platforms • Built for real production workflows Supported platforms: Midjourney • Kling • Luma • Sora • Higgsfield • Freepik • Krea • OpenArt • ChatGPT • Artlist Early Access → Link in bio 69€ instead of 99€ (limited time) If you work with AI visuals, this will change your workflow. ⚡ #promptr #craftr #AIFilmmaking #AIArtist

Big day at PROMPTR. 🏆 Our Creative Director @simonmeyer_director just won the @higgsfield.ai Action Contest, and we couldn’t be prouder. At PROMPTR, we stand behind AI films built on stories worth telling, where clear direction, a character with purpose, and the right tools make every frame count. This win isn’t just about one film. It’s a signal of how fast the language of filmmaking is evolving when technology becomes a genuine part of the creative process. Want to see how it’s made? In our upcoming posts, we will take a look inside CRAFTR, our internal creative system at PROMPTR. Maybe straight from the director himself. 😉 Made at Promptr, with CRAFTR, by @simonmeyer_director & @mrabujoe Turn on notifications 🔔 for PROMPTR so you don’t miss the next post. #promptr #craftr #AIFilmmaking

Can you spot which shot is AI and which one is real? For this TV campaign with MOWI, we blended real production footage with AI-generated sequences to create a seamless visual narrative. We didn’t use AI as a shortcut, but as a cinematographic tool. The goal was simple: one film, one visual language, no fracture. The challenge was making them feel like they belong to the same film. Real footage anchors the important part of the story, but what AI enabled was the visual moments such as macro details, the textures and the shots that would eat half your budget and a full day on set. What that actually required: • Analyzing the lighting, lens language, and camera movement of the real footage • Designing prompts that mirror the same visual grammar • Using AI primarily for inserts, textures, and macro moments • Editing AI and real shots rhythmically inside the same sequence • Unifying everything through color grading and sound design When it works, the question at the top becomes genuinely hard to answer. That’s the whole point. The whole team for this ad for MOWI @mowi.lachs : AI Filmmaking: PROMPTR @promptrstudios Production Company: Simon & Paul @simonundpaul Producer PROMPTR: @kerstinvkieseritzky Agency: REBMANN+POGUNTKE @rebmann.poguntke Service Production: Digital Spirit @digitalspiritromania Post Production: Simon & Paul @simonundpaul AI Director: Simon Meyer @simonmeyer_director Director: Joris Noordenbos @jorisnoordenbos AI Artist: Nik Behrendt @nik.behrendt AI Artist: Lubbertus Mueller-Frick @the_lubbertus DOP: Alejandro Madrid @alehmadrid Exec. Producer: Simon Fessler @simonfessler Producer: Tobias Stiegler @tboi_s Producer Assistant: Annika Mommsen Food Stylist: Frank Weymann @foodstudio_weymann Food Assistant: Franziska Hanke @franny.hanke Photographer: Robin Kranz @rbn_krnz Editor: Jorn Schumann @jorniporni Color: Mathias Stoopman @matthias.color Online I Conform | Retouches | Mastering: Jorn Schumann #AIAdvertising #MarketingStrategy #GenerativeCinema