Proud to present my latest project for @lindt .
An amazing project with some creamy, delicious shots created with my motion control robots ZOE and URI.
Grateful to have such a great team on board and for the trust in my work.
Agency: @artbuyingtrack
Production: @soup.film
Liquids: @thefjusionlab
â Time is the foundation of every film. 24 frames per second create movement â yet this second can be stretched or compressed. Thatâs exactly what fascinates me. Itâs why I love both high-speed shots and time-lapses.
đ In this project, two of my favorite themes come together: time and food. Creating moving time-lapse shots inside an oven is especially tricky. You need a special glass oven for proper lighting and a motion-control system to generate precise camera moves. Quite a complex setup.
â So the question was: Can AI do this today? With a start frame and an end frame, it should work. And it does. Especially because no one really knows what the motion in between looks like. We only see fragments of time, which reveal only part of the movement.
đ€ So what does AI do? The same as I do: it guesses. But I make my choices with experience and a sense for aesthetics. I generated countless variations with Kling-AI 2.1 and Midjourney, and the results were surprisingly different. Roughly speaking: Kling was stronger for larger transformations, while Midjourney excelled at finer details.
đą By the way, the sound design was created entirely by hand â the good old-school way. That works best for sounds that donât actually exist. How does a croissant sound when itâs growing? :D
Hope @miele likes the film as much as I do.
đ€Now Iâm curious: Which time-lapse shot feels most realistic to you â and which feels the most unreal? #commercialfilm #creativewithai
#aidrivendesign #aiinadvertising #aifood #timelapse
#genaiart #foodfilm #foodcommercial
Everythingâs getting more expensive â even trash.đ°
The idea for this music video started as a personal challenge:
Buy only fresh, healthy food, cook delicious meals â and spend less than the price of a Döner. đ„đ„đ„Š
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I had never tracked my supermarket expenses before, and I was shocked. I never expected eating healthy to be that affordable. On the flip side, I was blown away by how much money I waste on fast food. Totally crazy. Thatâs when the spark hit me: why not make a little badass music video for @aldisuedde@aldinord , one of my favorite supermarkets in Germany?
This isnât a paid job. Itâs just a passion project I wanted to bring to life. And yes â with a lot of help from AI.
đ”
Song production: Lyrics with Grok (5 mins), track with @producerai_ (10 mins).
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Shotlist: oldschool, by myself.
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Visuals: generated with VEO3 & @higgsfield.ai
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Font animations: designed with @chatgpt , animated in VEO3.
What wouldâve taken 10h in After Effects was suddenly 10x faster. Great!
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The hardest part? Patience.
Video generations can be frustrating as hell â especially with a filmmakerâs mindset where you always want perfect lighting, perfect acting, perfect set design. AI makes it possible, but it takes time (and nerves).
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In the end, the whole project took me 12 full workdays. Sure, you could just throw random prompts into your edit software and have a video ready in a day. But if you actually want to tell a story (or make a trap music video for a supermarket), it takes much longer.
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Just to be clear: this film wasnât commissioned by ALDI. Itâs 100% my own free project. So donât take it too seriously đ
And yes â no food was harmed in the making. đ #musicvideos #trapmusic #FilmmakerLife #creativeai #aivideo #generativeai #passionproject #cheapandhealthy #futureoffilm #creatorsofinstagram #viralvĂdeo
My first AI-generated commercial for @rains â
A personal project I did for training purposes â to explore where AI excels and where it still struggles.
The last shot, for example, was a nightmare to prompt. I generated around 300 video variations, and the logo still didnât show up. đ
But the way the rain jacket walks? Surprisingly smooth. Calm, confident, model-like.
The real challenge with AI: trying to make something behave human. Like letting a jacket walk like a person â suddenly you get weird limbs, hands, faces⊠creepy results, despite hundreds of negative prompts.
Anyway, it was a fun experiment. Learned a lot. Excited for whatâs next.
#aifashion #commercialfilm #creativewithai
#aidrivendesign #syntheticmedia
#futureoffashion #aiinadvertising
#fashiontech #prompttoproduction #genaiart
Dominoâs doesnât just do killer pizza â their shakes are next-level thick. Like, spoon-needed thick. So f***ing thick. Anyway, thanks a lot @dominosdeutschland and @jungvonmatt for this creamy project. Thick as always. đAnd thanks a lot to the great team. @zoe.therobot@carolinrueger@foodstyling_kuehnel and DOP Chris Munteanu... such a small team, :D