Profeet Custom Fitted Footwear

SPRING RUNNING SHOE SALE! Now’s the time to grab your favourite running shoes for less - while stocks last. /running/footwear/onsale #runningshoesale #profeetcustom #trailshoes #raceshoes

Didn't you hear? We're working with @thresholdtrailseries over the next few months to get prepped for #racetothestones , a 2 day 100k Ultra Marathon. We will be entering a team of 40 people to tackle this 2 X 50km event over a weekend, with camping overnight, with some hiking, some running. Threshold and @profeetcustom kindly invited us down to get some insoles and new shoes for the task ahead. Safe to say these guys know what they're doing. You're assigned a super professional fitter to help you dial in your insoles to match your hiking/walking/running technique, to best support how you move. These guys aren't just great for trail shoes they stock a huge number of road runners, hiking boots and even do ski boot fitting! We can't recommend these guys enough. They may just become our one stop shop for all hiking/trail shoes. #hiking #ultra #runningshoes

The Marathon Des Sables and how to cope with sand everywhere! We had another amazing evening at the Profeet Lab featuring guest speaker and ultrarunner, Pierre Meslet. Pierre's account of his MDS experience, from childhood dream to participating not just once, but three times, was both fascinating and inspiring. See the blog: /the-marathon-des-sables-and-how-to-cope-with-sand-everywhere/ Follow us on social media or sign up to our newsletter to find out about future events. #profeetsocial #mds #pierremeslet #ultrarunner

🏆 GIVEAWAY WINNER ANNOUNCEMENT 🏆 A huge congratulations to @dr_emmashort 🎉 You’ve won an incredible package to support your journey to the start line of the iconic Race to the Stones 100km! ✨ Your prize includes: • FREE coaching with me • FREE race entry to Race to the Stones 100km @thresholdtrailseries • Custom insoles • Full biomechanical assessment • A new pair of trainers from Profeet @profeetcustom 👟 I’m so excited to support you through this journey and help you prepare for an unforgettable experience 💫 Thank you so much to everyone who entered and shared your goals, stories, and dreams. There’s so much courage in putting yourself out there and I loved reading every single entry ❤️ Emma — please message me so we can get everything organised and start your journey to the stones 🙌 #RaceToTheStones #UltraRunning #TrailRunning #RunningCoach #womensrunning

Profeet Ambassador, Natalie Lawrence, was the Overall Solo Women's Winner at #hyroxCardiff 2026 We recently posted an article about Natalie's performance at Hyrox events across the UK. A regular on the triathlon circuit, Natalie is better known for taking home the trophies from high-level triathlon events. Originally a Team GB athlete, Natalie has successfully maintained her elite status through commitment and her coaching practice. Now she has added HYROX to her portfolio of sports, which began as an interesting counterpoint to triathlon training - but ended with her competing and winning! Well done, Natalie - and you can read more about her in our blog. /hyrox-london-manchester-olympia-wins @natlawrencecoach #hyrox #triathlete #profeetcustom /ranking/s8-2026-cardiff-hyrox-women

Booked my appointment at Profeet weeks in advance… as part of my Race the Stones 100km build up and only realised later it fell on the same day as the Oxford Cambridge Boat Race 😅 The shop is in Fulham, just a short walk from Putney Bridge where the race starts — and in a twist of fate, my 2pm appointment meant we were back by the river in time to catch it at 3:20pm 🙌 As a single mum of 5, logistics matter. Driving into London felt like the easiest option — and thankfully both the shop and Fulham Palace (where I parked) are outside the congestion zone. The journey was surprisingly smooth, even on such a busy day. At the Profeet lab, I was met by a team of genuinely lovely experts — who didn’t bat an eyelid at me arriving with 5 kids in tow (3 under 5 😅). The older ones were very interested in the trainers… The process itself was so insightful. Watching how I land, checking for any imbalances, and creating custom insoles tailored to me. Even more reassuring? Nothing major flagged — which gives me huge confidence in how I’m moving and training. We left with custom insoles and a brilliant pair of gravel trainers — that perfect hybrid between road and trail 👌 If you’re a runner thinking about injury prevention or just wanting that extra confidence in your body… I’d 100% recommend getting this done. You could also be in with a chance of winning this full experience as part of my competition pinned to my instagram page. Sometimes things just fall into place ✨#projectrunsc #customfit #endurancesport #profeetlabs

WIN your Race to the Stones journey I’m Sophie - Race to the King course record holder, winner in 2024 of both Race to the Stones and Race to the King and founder of @projectrunsc . And I’ve teamed up with @ThresholdTrailSeries and @profeetcustom to give one of you the chance to take this on properly. This isn’t just a race entry. This is your next big step, with the support to go further than you thought possible. What you’ll win: – Entry to Race to the Stones (50K or 100K) from @ThresholdTrailSeries – Personalised coaching from me at @projectrunsc – Running shoes + gait analysis from @profeetcustom Because pushing yourself further isn’t just about signing up. It’s about having: - the right preparation - the right kit - and the right guidance As a Threshold course record holder and British 100km medallist, I’ll help you build the confidence, strength and mindset to take it on. If part of you knows you’re capable of more… this is your chance to prove it. TO ENTER: Follow all accounts @ThresholdTrailSeries @projectrunsc @profeetcustom Tag a friend (each tag = entry) Share to your stories for a bonus entry Entries close midnight Sunday 26th April

JOIN US FOR THE ULTIMATE ULTRARUNNER EVENING Ever wondered what it would be like to run more than 10K, more than a half marathon, more than a marathon even…? Could you do it? And how you would go about getting there? RESERVE YOUR PLACE: Go here and enter your name and email. profeet.co.uk/run-event (link in the bio) Location: The Profeet Lab, 867-869 Fulham Road, SW6 5H Date: Wednesday, 6th May 2026 Time: 6.30pm arrival. Starts 7.00pm Guest speaker, Pierre, recently completed the awe-inspiring Marathon Des Sables. Yes, he's an extraordinary runner but he's also a coach and can show you how you might improve your running to go to the next level - be that 10K, half marathon, marathon or more. Profeet Pro, Paul,will also explain some of the biomechanics, causes of common injuries and solutions. This is an information-packed interactive event, and if you're a keen runner, it will give you plenty to think about and work with. DON'T MISS OUT - BOOK YOUR PLACE: profeet.co.uk/run-event (link in the bio) Drinks and refreshments will be provided. #runnerEvent #runbetter #runstronger #MDS #profeetsocial

Amazing to see sports presenter and keen runner @aimee_fuller in the Profeet Lab again today. Aimee is a firm fan of our custom insoles (available with our Pro Run appointment). Want to customise your run shoes, improve fit, comfort and performance? Come and see us! Look out for Aimee in the @londonlandmarkshalf this weekend. Good luck if you’re taking part. #profeetcustom #customfitRunningShoes

Profeet Ambassador, Pierre Meslet, is currently participating in the Legendary Marathon des Sables 2026: Sun, 5 Apr 2026 – Sat, 11 Apr 2026 No stranger to this event, Pierre has previously finished 9th as a soloist and 1st as part of a team. Running solo again, Pierre cannot resist the call of the desert and the possibility of beating the famous El Morabity brothers! Perhpas, perhpas... Follow Pierre live here: /en/2026/runners/233?raceId=mds ( On instagram see the link in the bio). @marathondessables @HALFMARATHONDESSABLES #ultrarun #mds #marathondessables #mdslegendary

🇬🇧 HYROX Female Open Overall Winner 🇬🇧 1:02:23 and 💯 Unbroken Wall Ball PB! I won’t say I winged it because since Manchester I did have my focus on doing London and hopefully learn from the last race (& to not miscount laps enduring 30min penalty!!) But it has been a marginal@challenge when I am meant to be focussing on running / mileage ahead of the marathon! Two VERY differing system and training regimes; but I do enjoy the shorter, sharper type2 fun plus also how it makes me feel nicely exhausted but energised. Still work to do on things I do not train on such as the sleds & learning to be more efficient in technical aspects. But for now, I’m more than happy to float on cloud nine for a little while then turn my attention to running now (she says and will probably enter another one too soon !) Loved the hype. Loved the vibes. Loved the support. And LOVED how many bad ass women were taking part over the whole week. Just a truly awesome atmosphere. #HYROX #coach #hybridathlete #coaching #swimbikerun

🧠 The Body does what the Brain Says 🫁 - This is also true when the inner chimp 🐵 & body dysmorphia swamps the mind and all rationality. I raced my 5th HYROX this week in london, a day before my period was due: so that warped my view on my body and my ability to perform given that the water retention is increased due to lowered estrogen & the emotions are all over the place ! (Carb loading never helps with this bloat also as it retains more water ) - Coming from eating disorders (yes more than one type sadly), and a history of being bullied for being fat but fit…. It just opens the door to the inner chimp of negativity and irrational thinking!! - I made my husband send me “only the good/ better ones” of images he got of me - he knew I would ask this so took loads; and even these I don’t like particularly. BUT: I’m reminded daily of the fact I am present, healthy, able, being watched by not only other women; but athletes I coach, those I wish to try and inspire and of course 4 x little people who see me every day 🩵🩷🩷🩵 - I can’t endorse Girl Power (see the suit) unless I can own it. And I hope that on the external that I do, because I will always champion women (& men too)! But young girls and those who feel themselves “not good enough” or “too old” etc. - Back yourselves even on the dark days and remember that you are bettering yourself and inspiring so many others too! 💥 GIRL POWER 💥 (Kudos for @raceskin awesome team kit and their ongoing love for developing more female friendly trisuits and gym wear too ) #coach #mumoffour #hyrox #bodyconfience #bodydysmorphia