For the latest installment of Hypebeast Community Center, designer @diegomcelroy tells all the tales behind his imaginative, deadstock-driven fashion label, @prettyballads — one born out of COVID boredom and a love for transformative design and Puerto Rican culture.
“PrettyBallads isn’t about chasing trends,” the Parsons graduate explained. “It’s about building a world where clothing, music, and memory exist in the same conversation. It’s for people who want to feel powerful and soft at the same time and who want to wear something that says more than words can.”
How McElroy turned a DIY hobby into a real-life brand, at the link in bio.
Photo: Pretty Ballads
INTERCAMBIO
An end-to-end modular clothing system creating circular solutions for post-consumer garments. Intercambio works exclusively with end-of-life garments, the most urgent challenge for the fashion industry to solve. Sourced in collaboration with @helpsy@parsons_fashion
CAMERA & EDIT: @jix.pr
STYLING: @ella0tt
MODELS:
@rayasunsh1ne@harry.tate@isa2slim
MUSIC: @prettyballads
CD: @diegomcelroy
NEW YORK CITY SHOWROOM
AUGUST 3RD
12:00 - 6:00
20 ORCHARD, NEW YORK CITY
@tumbao.world
PIECES AVAILABLE FOR PRE-ORDER
COMPLEMENTARY DRINKS BY: @dosbootsmezcal
#prettyballads
