BIRKENSTOCK IN COEX / 2026
COEX is one of the most commercial and urbanized spaces in Seoul. This project captures a moment of encountering nature within a dense urban environment.
Through warm materials and natural elements, the space creates room to pause and breathe.
Category: Space
Usage : Fashion Store
Project Lead & Creative Direction: @studio_shinyoo
Spatial Design : @practice.kr
Installation : @fivecomma_studio
Location : Starfield COEX, Seoul
Scale: 46m2
Photo : @img.svc@pxjxinn
BIRKENSTOCK IN COEX / 2026
COEX is one of the most commercial and urbanized spaces in Seoul. This project captures a moment of encountering nature within a dense urban environment.
Through warm materials and natural elements, the space creates room to pause and breathe.
Category: Space
Usage : Fashion Store
Project Lead & Creative Direction: @studio_shinyoo
Spatial Design : @practice.kr
Installation : @fivecomma_studio
Location : Starfield COEX, Seoul
Scale: 46m2
Photo : @img.svc@pxjxinn
BIRKENSTOCK IN HANNAM - 1F / 2026
Category : Space
Usage : Fashion Pop up Store
Project Lead & Creative Direction : @studio_shinyoo
Design & Construction : @practice.kr
Landsacpe : @growoods
Location : Yonnsan-gu, Seoul
Scale : 142m2
Photo : @img.svc
BIRKENSTOCK IN HANNAM / 2026
Category : Space
Usage : Fashion Pop up Store
Project Lead & Creative Direction : @studio_shinyoo
Design & Construction : @practice.kr
Location : Yonnsan-gu, Seoul
Scale : 142m2
Photo : @img.svc
BIRKENSTOCK IN HANNAM / 2026
Category : Space
Usage : Fashion Pop up Store
Project Lead & Creative Direction : @studio_shinyoo
Design & Construction : @practice.kr
Location : Yonnsan-gu, Seoul
Scale : 142m2
Photo : @img.svc
Details for Hactchingroom Pop up store
Category : Space
Usage : Fashion Pop up Store
Design & Construction : @practice.kr
Artist : Jinyeong Yeon
Location : @thehyundai_seoul
Scale : 49m2
Photo : Archivedeverything
HATCHINGROOM IN THE HYUNDAI SEOUL
Category : Space
Usage : Fashion Pop up Store
Design & Construction : @practice.kr
Artist : Jinyeong Yeon
Location : @thehyundai_seoul
Scale : 49m2
Photo : Archivedeverything
HATCHINGROOM IN THE HYUNDAI SEOUL
Category : Space
Usage : Fashion Pop up Store
Design & Construction : @practice.kr
Artist : Jinyeong Yeon
Location : @thehyundai_seoul
Scale : 49m2
Photo : Archivedeverything
We are delighted to participate in the 2026 calender "The Shapes of Culture", directed by Laia Xixions.
I Ash Tray / 2023
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2026 Calendar - The Shapes of Culture
This calendar explores identity through a collection of objects and crafts from Catalonia and South Korea, six from each place, revealing contrasts and echoes across tradition, their reinterpretation, and hybrid forms between two worlds. Each object reflects how culture shifts over time, but the project‘s foundation lies in the people who shape it. Created by a team working between Barcelona and Seoul, the calendar brings together distinct ways of seeing, mirroring the processes through which culture evolves: perspective, exchange, and collaboration.
Creative direction + production: @laiaxixons
Object curation: @nnreuu@yi_demarzo@laiaxixons
Graphic design: @lluisdom
Print: @copisteriaimpacto
Fonts: Timezone (HAL Typefaces), Whyte Hangul (@abcdinamo )
Specs: 13 pages, 297x420 mm (A3)
Barcelona team
Photo.: @marionacalathea
Photo. assis.: @paupethh
Set design: @irenemurzudaire
Studio: @myfuckingstudio.bcn
Shot on Kodak Portra 120mm
Dev. + scans: @bienbien.xyz
Seoul team
Photo.: @yoongeunshin
Set design: @komatoo_o
Prod. assis.: becky_ro_kyoung_hee
