Pràctica

@practica.design

Design studio based in Barcelona and New York from 2018 to 2024. Now @principi.estudi and @smlxl.company
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31.4k
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975
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39.11%
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Weeks posts
Pràctica 2018–2024 After 6 amazing years we’ve decided to start a new chapter. To all of our friends, collaborators and clients, thank you for believing in us and for growing together along the way. As of today Pràctica is now two separate companies: Principi Where you’ll be able to find @albertgporta and @bermudez1988 SMLXL Where you can connect with @annaberbi and @javiarizu Please keep in touch and stay in the loop for more exciting projects and collaborations! @principi.estudi @smlxl.company — Pràctica 2018–2024 Després de 6 anys increïbles hem decidit començar un nou capítol. A tots els nostres amics, col·laboradors i clients, gràcies per creure en nosaltres i per créixer junts durant el camí. A partir d’avui Pràctica es divideix en dos estudis: Principi On podreu trobar a l’Albert Porta i en Carlos Bermúdez SMLXL On podeu contactar amb l’Anna Berbiela i en Javier Arizu. Seguiu-nos per estar al corrent de nous projectes i col·laboracions! @principi.estudi @smlxl.company
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1 year ago
Pràctica 2018–2024 After 6 amazing years we’ve decided to start a new chapter. To all of our friends, collaborators and clients, thank you for believing in us and for growing together along the way. As of today Pràctica is now two separate companies: Principi Where you’ll be able to find @albertgporta and @bermudez1988 SMLXL Where you can connect with @annaberbi and @javiarizu Please keep in touch and stay in the loop for more exciting projects and collaborations! @principi.estudi @smlxl.company — Pràctica 2018–2024 Després de 6 anys increïbles hem decidit començar un nou capítol. A tots els nostres amics, col·laboradors i clients, gràcies per creure en nosaltres i per créixer junts durant el camí. A partir d’avui Pràctica es divideix en dos estudis: Principi On podreu trobar a l’Albert Porta i en Carlos Bermúdez SMLXL On podeu contactar amb l’Anna Berbiela i en Javier Arizu. Seguiu-nos per estar al corrent de nous projectes i col·laboracions! @principi.estudi @smlxl.company 📸 @marcelthejuan
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1 year ago
Pràctica 2018–2024 After 6 amazing years we’ve decided to start a new chapter. To all of our friends, collaborators and clients, thank you for believing in us and for growing together along the way. As of today Pràctica is now two separate companies: Principi Where you’ll be able to find @albertgporta and @bermudez1988 SMLXL Where you can connect with @annaberbi and @javiarizu Please keep in touch and stay in the loop for more exciting projects and collaborations! @principi.estudi @smlxl.company — Pràctica 2018–2024 Després de 6 anys increïbles hem decidit començar un nou capítol. A tots els nostres amics, col·laboradors i clients, gràcies per creure en nosaltres i per créixer junts durant el camí. A partir d’avui Pràctica es divideix en dos estudis: Principi On podreu trobar a l’Albert Porta i en Carlos Bermúdez SMLXL On podeu contactar amb l’Anna Berbiela i en Javier Arizu. Seguiu-nos per estar al corrent de nous projectes i col·laboracions! @principi.estudi @smlxl.company
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1 year ago
Visual Identity and packaging design for @gohumancare , a natural men's care brand based in Barcelona. Originally intended for a male audience, we crafted a brand narrative around the idea of being human above all; from within and taking care of oneself, to our people, our environment and our world. As a result, the packaging becomes a framework that encourages you to take care of yourself and reflect on your everyday intimate rituals: Awake, Respect, Feel, Flow.  When approaching every project, we believe that every meaningful solution begins by asking the right questions. For Go Human, we questioned the masculine cosmetic established cliches that want to make us feel mighty, younger, or attractive. Creative Direction and Graphic Design @practica.design Naming + Copy by @_usted_
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2 years ago
⏩️ If you want to go fast, go alone. If you want to go far, go SOLO. SOLO is an innovative digital platform created by @unison_rights that assists amateur and emerging musicians and bands in distributing their tracks on streaming services, and in collecting the royalties generated from them. SOLO is about creating the future of music. About reaching your audience on your own. About moving forward and going far. Simple. No third-party intervention. As easy as pressing a button. Ideas that are transmitted with a bold, direct and music-inspired name, and a vivid and iconic graphic identity for a global audience. This project is a new collab between @_Usted_ (concept, name and text) and @practica.design (visual identity). 
Motion graphics by @design_by_native . Photo by Jed Villejo and Antonie J. on Unsplash.
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2 years ago
Visual Identity and packaging design for @gohumancare , a natural men's care brand based in Barcelona. Originally intended for a male audience, we crafted a brand narrative around the idea of being human above all; from within and taking care of oneself, to our people, our environment and our world. As a result, the packaging becomes a framework that encourages you to take care of yourself and reflect on your everyday intimate rituals: Awake, Respect, Feel, Flow.  When approaching every project, we believe that every meaningful solution begins by asking the right questions. For Go Human, we questioned the masculine cosmetic established cliches that want to make us feel mighty, younger, or attractive. Creative Direction and Graphic Design by @practica.design Naming + Copy by @_usted_ Photography by @enricbadrinas #practicadesign
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2 years ago
🏃🏽‍♂️🧴 Visual Identity and packaging design for @gohumancare , a natural men's care brand based in Barcelona. Originally intended for a male audience, we crafted a brand narrative around the idea of being human above all; from within and taking care of oneself, to our people, our environment and our world. As a result, the packaging becomes a framework that encourages you to take care of yourself and reflect on your everyday intimate rituals: Awake, Respect, Feel, Flow.  When approaching every project, we believe that every meaningful solution begins by asking the right questions. For Go Human, we questioned the masculine cosmetic established cliches that want to make us feel mighty, younger or attractive. Creative Direction and Graphic Design by @practica.design Naming + Copy by @_usted_ Photography by @enricbadrinas #practicadesign
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2 years ago
Taking @ptknitwear ’s logotype and visual identity as the starting point —which in turn takes book spines as its conceptual inspiration—, we designed a notebook for the store’s merchandise. The result is literally the logotype made book, thus closing the conceptual circle of the project. If you’re in New York, go check out the store and get your hands on one of them! Printed at @nova_era_barcelona @pedro_nova_era_printing
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2 years ago
Website for @grupconfiteria , the hospitality group behind some of the most emblematic restaurants, bars and cocktail bars in Barcelona. With more than 15 establishments, its mission has been to rescue and enhance the city’s historical heritage by venturing into unique places that have been —and will continue to be— a symbol of the city. If you’ve been to Barcelona, there’s a high chance you stopped by some of them: @cafedelcentre1873 , @laconfiteria1912 , @bar.muy.buenas , @paradiso_barcelona , @ultramarinosmarin amongst others. In line with this spirit, the website brings to the front the unique and diverse identities of each of these establishments, which as a result define the Group’s identity. Creative Direction and Graphic Design: @practica.design Coding: @metodica.co
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2 years ago
📢 Aquest proper dissabte 16 de setembre, ens trobareu al @latent.fest donant una xerrada junt amb @laiaferran @putosmodernos @vera.tamayo @clim_studio @gemma_villegas i @martacerda Ens veiem allà! 🍻 This coming Saturday 16th of September, we will be at @latent.fest giving a talk together with @laiaferran @putosmodernos @vera.tamayo @clim_studio @gemma_villegas and @martacerda See you there! 🍻
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2 years ago
🖍️🍷 Wine labels designed in collaboration with @ingridpicanyolstudio for @sang.delivery , an online natural wine store that sells in packs of three, curating different editions every time. For this one in particular, they proposed an exclusive edition of 100 packs with wine from a local cellar that produced a very small batch. Our proposal is conceived from the trio; Three labels in one with a different label for each bottle. Each of the 100 sets were hand drawn over letterpress labels printed by @lanacronica . As a result, we achieved 300 different labels, making it a unique experience as no one will get the same pack as you. We invite you to check their profile and find out more about this edition and the initiative’s mission!
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2 years ago
It is not just a moving identity, it is an identity you can move in. Visual Identity for Spatial, an innovative festival powered by @monomstudios and located in Berlin that offers a unique experience on spatial sound and immersive technologies. The augmented sonic reality experience is captured on the visuals through an immersive identity that becomes a space in itself. Full project link in bio. Production Company: @bol_house Creative Direction and Graphic Design: @practica.design Motion Design: @gerardmallandrich
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2 years ago