The digital publication for the exhibition “Die Neue Frau - Wie Künstlerinnen und Gestalterinnen das Bild der Moderne prägten“ functions as both an art historical publication and an exhibition catalog.
Similar to a book, the content appears in a linear order, allowing the user to experience the project in a consistent sequence. Two different scroll directions within the website—vertical and horizontal—take one on a journey through a staircase, following the path of fourteen female artists who were HFBK Hamburg students in the early 20th century.
Using the navigation at the bottom of the screen, one can choose their own reading order, aside from the one suggested by the publication.
Our design is not intended to replicate modernist ideas but instead references the future “New Woman.” In the playful chapter headings, we break Swiss typography rules and push the boundaries of legibility.
Concept, design and development: Karla Krey
@karla_krey , Amira Mostafa
@amiramaher_nov , Liudmila Savelyeva
@pointofd
Development support: Lukas Siemoneit
❃ Fonts in use ❃
Lelo & Rosart by Katharina Köhler
@camelot_type for main text
and Anaktoria, Butterflykids, Chiller, CirrusCumulus, Delius Swash Caps, Dewy, Ductus, FA_BLTODQSHOK, FA_WCAQLHHWSX, FA_HKMDCFLEQI, FA_TLFKFEYXEJ, FA_BXAUOGDCPH, FA_FLPVZZYJYZ, FA_CWZSRYNBSV,FA_PTGWDOBSHK, FA_UKXTCSEQJO, Garamon (d/t), Hershey-Noailles, JRUG PUNK, KK Schirft, kaeru kaeru, LK MUKOR, Marista, Nighty, PicNic-Regula, rip, Safari Traveller, Seymour One, Soyuz Grotesk, Tiny, Quarantype, Viner Hand ITC, Vtks Beautiful Dream, Vtks Family for titles
Supervisors: Christoph Knoth & Konrad Renner
@klassedigitalegrafik
📖💻