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+33 Studio

@plus33.studio

Creative studio Art direction + Brand identity + Visual strategy + Content production Run by @leopoldine.siaud 📍Paris, France
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@plus33.studio treated juice like a cosmetic product for @raww.juice’s identity and packaging.⁠⁠Meal replacements typically default to clinical design, with sparse hierarchies and sterile whites. Paris-based studio Plus 33 took a different approach for Raww, where each bottle delivers a complete meal’s caloric intake.⁠⁠The label system divides each wrapper into three parts: juice name, logo and ingredient list. Rather than hiding nutritional information, the design makes it central. Roc Grotesk handles typography across weights from Extra Light to Condensed Bold, creating hierarchy within a single family.⁠⁠The apothecary-inspired bottles were chosen for their charismatic shape – evoking care through roundness while vibrant colours keep things firmly in food territory.⁠⁠———⁠⁠Explore the full case study at our link in bio.⁠⁠———⁠⁠CREDITS⁠Design: @plus33.studio⁠Brand: @raww.juice⁠Typography: Roc Grotesk by @kostictype⁠Web Development: @agathe.sf⁠3D: @lauraleg__al⁠Photography: @sianasomar
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@plus33.studio treated juice like a cosmetic product for @raww.juice ’s identity and packaging.⁠ ⁠ Meal replacements typically default to clinical design, with sparse hierarchies and sterile whites. Paris-based studio Plus 33 took a different approach for Raww, where each bottle delivers a complete meal’s caloric intake.⁠ ⁠ The label system divides each wrapper into three parts: juice name, logo and ingredient list. Rather than hiding nutritional information, the design makes it central. Roc Grotesk handles typography across weights from Extra Light to Condensed Bold, creating hierarchy within a single family.⁠ ⁠ The apothecary-inspired bottles were chosen for their charismatic shape – evoking care through roundness while vibrant colours keep things firmly in food territory.⁠ ⁠ ———⁠ ⁠ Explore the full case study at our link in bio.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @plus33.studio ⁠ Brand: @raww.juice ⁠ Typography: Roc Grotesk by @kostictype ⁠ Web Development: @agathe.sf ⁠ 3D: @lauraleg__al ⁠ Photography: @sianasomar
0 17
2 months ago
« Wash your day away », Launch campaign for @toallthemamas ÂŽs new product — the cleansing oil. When removing your makeup becomes a moment to let go of everything you’Ve carried throughout the day. Embodied by @chanoupatou & Andrea...AD / Prod / Packdesign @plus33.studioPhoto @austudiolavillaStyle @barbaraikkacheMua @audrey_renouf@kenzakeller @elliegawlowska
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« Wash your day away », Launch campaign for @toallthemamas ÂŽs new product — the cleansing oil. When removing your makeup becomes a moment to let go of everything you’Ve carried throughout the day. 🧚 Embodied by @chanoupatou & AndreađŸ€± . . . AD / Prod / Packdesign @plus33.studio Photo @austudiolavilla Style @barbaraikkache Mua @audrey_renouf @kenzakeller @elliegawlowska 💌
0 7
6 months ago
A few weeks ago, @toallthemamas launched its new, soon to be iconic product: sunveil SPF 50. We conceived the campaign as a series of vignettes depicting everyday life, in which the use of sunveil is advised. As the product is a technival marvel, we also developed a more scientific visual identity. All of this to highlight the product’s effectiveness and appeal!Many thanks and bravo to @kenzakeller & @elliegawlowska always!
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A few weeks ago, @toallthemamas launched its new, soon to be iconic product: sunveil SPF 50. We conceived the campaign as a series of vignettes depicting everyday life, in which the use of sunveil is advised. As the product is a technival marvel, we also developed a more scientific visual identity. All of this to highlight the product’s effectiveness and appeal! Many thanks and bravo to @kenzakeller & @elliegawlowska always!
0 5
16 days ago
We worked on the artistic direction of the new @minastormgirls « contrast lace » collection. The colorful range of this collection having been designed in collaboration with the artist @margauxdereume , it was logical to integrate his work into the set via one of his creations in the background. Shot by @helenetchenMerci @samanthamontalban ...#plustrentetrois #artdirection #minastorm
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We worked on the artistic direction of the new @minastormgirls « contrast lace » collection. The colorful range of this collection having been designed in collaboration with the artist @margauxdereume , it was logical to integrate his work into the set via one of his creations in the background. Shot by @helenetchen Merci @samanthamontalban 🌞 . . . #plustrentetrois #artdirection #minastorm
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24 days ago
@plus33.studio⁠ treated meal replacement juice like a cosmetic product for @raww.juice⁠’s identity and packaging.⁠⁠Each bottle delivers a complete meal’s caloric intake, and the design champions that. The label system divides each wrapper into three parts, making ingredient information a design feature rather than a constraint. The apothecary-style bottles evoke care while the vibrant colour duos keep things feeling like food, not medicine.⁠⁠———⁠⁠CREDITS⁠Design: @plus33.studio⁠Brand: @raww.juice⁠Typography: Roc Grotesk by @kostictype⁠Web Development: @agathe.sf⁠3D: @lauraleg__al⁠Photography: @sianasomar
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@plus33.studio ⁠ treated meal replacement juice like a cosmetic product for @raww.juice ⁠’s identity and packaging.⁠ ⁠ Each bottle delivers a complete meal’s caloric intake, and the design champions that. The label system divides each wrapper into three parts, making ingredient information a design feature rather than a constraint. The apothecary-style bottles evoke care while the vibrant colour duos keep things feeling like food, not medicine.⁠ ⁠ ———⁠ ⁠ CREDITS⁠ Design: @plus33.studio ⁠ Brand: @raww.juice ⁠ Typography: Roc Grotesk by @kostictype ⁠ Web Development: @agathe.sf ⁠ 3D: @lauraleg__al ⁠ Photography: @sianasomar
0 12
2 months ago
Spring / Summer / Autumn: the seasons of @gaminetgamine Flowers.Animations of variations of the logo & monogram we designed for the French children’s clothing brand. We were tasked with redesigning its visual identity and came up with a language based on 3 monograms, each expressing an aspect of the brand (children, women & both)  @clemobkpf
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đŸŒ·Spring / 🌞Summer / 🍂 Autumn: the seasons of @gaminetgamine Flowers. Animations of variations of the logo & monogram we designed for the French children’s clothing brand. We were tasked with redesigning its visual identity and came up with a language based on 3 monograms, each expressing an aspect of the brand (children, women & both) âœïžđŸŒž @clemobkpf
0 9
2 months ago
Tribute to mega water, one of @toallthemamas Žs iconic products A product that has always been dear to the founder @kenzakeller and in which she has always believed - but the market needed convicing. The challenge for its packaging was to creatively support its extraordinary effectiveness, moving it beyond « simple » thermal water and presenting it as the purifying, anti-blemish treatment that it is.A few years later : its effectiveness is well established and hopefully its packaging still lives up to its réputation
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Tribute to mega water, one of @toallthemamas ÂŽs iconic products đŸ€ A product that has always been dear to the founder @kenzakeller and in which she has always believed - but the market needed convicing. The challenge for its packaging was to creatively support its extraordinary effectiveness, moving it beyond « simple » thermal water and presenting it as the purifying, anti-blemish treatment that it is. A few years later : its effectiveness is well established and hopefully its packaging still lives up to its rĂ©putation đŸ„č💕
0 10
3 months ago
For the packaging & stationery of @laurine.martins jewelry brand we wanted to capture the Spirit of her jewelry: the brilliance of the stones she works with, and the significance of textures in her exclusively handmade work.
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For the packaging & stationery of @laurine.martins jewelry brand 💠 we wanted to capture the Spirit of her jewelry: the brilliance of the stones she works with, and the significance of textures in her exclusively handmade work.
0 9
3 months ago
We imagined the visual identity for the jewellery brand @laurine.martins . A brand of precious jewellery handmade in Paris.We designed the monogram inspired by shapes that influence Laurine Martins’s work: from ironwork to Art Nouveau. The result is an M that fits into a heart. Cause love always!Thanks Laurine for the trust Motion: @andrivet
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We imagined the visual identity for the jewellery brand @laurine.martins 💍 . A brand of precious jewellery handmade in Paris. We designed the monogram inspired by shapes that influence Laurine Martins’s work: from ironwork to Art Nouveau. The result is an M that fits into a heart. Cause love always! Thanks Laurine for the trust đŸ©” Motion: @andrivet
0 13
3 months ago
Gypsy Ferrari (couldn’t make it up! ) asked us to help design her new concept @gypsywoman.fr : a studio that imagines and shapes artistic & cultural projects & gatherings.We built the identity around the GW drawn monogram, which is used throughout the lettering and a series of pictograms. The pencil drawing reflects a taste for the real, the imperfect and the authentic. Everything that will make Gypsy Woman a success!
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Gypsy Ferrari (couldn’t make it up! đŸ„č) asked us to help design her new concept @gypsywoman.fr : a studio that imagines and shapes artistic & cultural projects & gatherings. We built the identity around the GW drawn monogram, which is used throughout the lettering and a series of pictograms. The pencil drawing reflects a taste for the real, the imperfect and the authentic. Everything that will make Gypsy Woman a success!
0 6
3 months ago
Best wishes for 2026, from PTT’s team May your year resemble the feasts illustrated by @clemobkpf : Flowers, friendship & lots of butter Thank you to all our collaborators in 2025 who enable us to grow and flourish creatively. It’s a blessing we cherish everyday.We eagerly await to discover what 2026 will bring 
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Best wishes for 2026, from PTT’s team 💌 May your year resemble the feasts illustrated by @clemobkpf : Flowers, friendship & lots of butter 🌞 Thank you to all our collaborators in 2025 who enable us to grow and flourish creatively. It’s a blessing we cherish everyday. We eagerly await to discover what 2026 will bring 😌đŸ„Č❀
0 6
4 months ago
Design of the Visual identity for @donuts.film an independant production Company. With, obviously, a donut as its emblem . The one we designed is curious, passionate about the nouvelle vague, and illustrates through its parentheses, cinema as a moment suspended in time. « Entre parenthÚses » as we say in French With the help of @clemobkpf ofc...#logodesign #courageousdonuts #plustrentetrois #visualidentity
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Design of the Visual identity for @donuts.film an independant production Company. With, obviously, a donut as its emblem đŸ©. The one we designed is curious, passionate about the nouvelle vague, and illustrates through its parentheses, cinema as a moment suspended in time. « Entre parenthĂšses » as we say in French 😌 With the help of @clemobkpf ofc . . . #logodesign #courageousdonuts #plustrentetrois #visualidentity
0 6
5 months ago
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