@ashanti , have your people call my people ☎️😄
Here’s how I’d approach integrated branding for Ashanti across product, unscripted television, and touring if I were tapped as her Lead Brand Strategist.
Check out my latest post on PlatformThis! for more of my dream star-powered brand pivots. Link in bio or:
/blog/celeb-brand-wish-list
#ashanti #celebritybrands #brandstrategist #brieo
Talk shows raised me. ✨ But they’ve lost their luster over the years.
So when I found @iamscottevans ’ 🏠 House Guest, I knew I was watching the talk format evolve in real time. It’s warm, playful, and premium — and in a space full of talking heads, it reminds us what a real host looks like.
In my latest PlatformThis! piece, I break down why House Guest feels like the blueprint for what I call “Light Time Talk” and why streaming platforms and brands should be paying close attention.
Read the post at the link in my bio.
by-bri.com/blog
#HouseGuest #ScottEvans #TalkShows #PlatformThis #CreatorEconomy
here we go with this again.
another wave of critique about what they should’ve said and how they should’ve said it.
and yes—critical inquiry matters.
we should question ideas and narratives, especially from those who steward public platforms.
but at a certain point, it stops being inquiry…
and becomes a loop.
we’re not just reacting, we’re participating in a system
that rewards clarity over complexity and performance over depth.
so it’s easy to confuse proximity with contribution and to position ourselves as more aware and “correct,”
without holding the same stakes.
my question is where’s the threshold?
when does critique shift from constructive → to corrosive?
full piece on platformthis! → link in bio
#brieo #platformthis #publicleadership #emmagrede #coachstormy
Personal branding is having a breakdown. The knobs in the image control rooms are snapping off and visibility machines are overheating. Now, who’s winning the fame game?
It’s no longer those desperately seeking to control their narrative. It’s those who drop the old toolkits, accept the fragility of public appeal, and build creative experimentation (and room for failure) into their strategies.
I see tons of seasoned personal branding pros clarifying their focus and adjusting the way they offer and articulate their work (myself included!). That shift reflects a broader change in the creator economy — or what I prefer to call the *personality industry* — at large. Attention is still valuable, but trust and resonance are worth more, and they happen to be harder to cultivate.
This means public figures — whether full-time creators, front-facing execs, or high-visibility talent — are navigating an added layer of complexity in the market. The challenge isn’t just about breaking through digital noise. It’s also staying on the public’s good side and maintaining brand integrity with shrinking control.
The current brandscape favors the prepared, not the polished. ✨
I talk more about public leadership in the new era of digital citizenship on Channel Bri, where I’m building a home for long-form thinking beyond social media.
Subscribe for FREE to access to my growing library of leadership content for public founders, brand builders, and knowledge workers. 📚
#creatoreconomy #leadership #brieo #channelbri #nextseasonstrategist
“at one point, social media was the risky new marketing channel.
It was experimental. Unpredictable. Guerrilla.
Now it’s mainstream. And when the mainstream starts working against you, change course.
So if you’re a community-centric organization feeling discouraged by declining reach on social platforms, consider this perspective:
The pendulum is swinging back toward people. That’s your cue.”
#modernmarketing #communitybranding #brandstrategy #brieo
One of these videos is not like the other 👀. Watch to the end for 3 key takeaways leaders can employ when showing up in content and speaking to their customers.
For more of my leadership content, subscribe to Channel Bri, my growing library for public founders, brand builders, and knowledge workers. 📚
By-bri.com
#McDonaldsCEO #MetierBrewing #CEO #Leadership #Brieo
It’s giving HGTV, but for digital real estate. 📺
I recently shared that I’m building a platform off social to connect with my people and house my IP. Consider it a virtual migration away from crowded city centers (mainstream social) and into the burbs (my own online broadcast channel).
Why? Because I don’t believe in the statement, “The internet isn’t a real place.” The environment may not be tangible, but it’s real, and so are its effects on what we know, what we think, how we behave, and how we see ourselves and others, not to mention the way capital circulates globally. After 12 years working in digital marketing and a lifetime staring at media on screens, I find it socially irresponsible to minimize the impact of our time and participation online.
Still, we often treat the internet like it’s not a real place. We forego social decorum and pollute it with wasteful content because the consequences don’t seem to pose an immediate threat. Yet, I wonder how the internet might feel if we approached it with a sustainability mindset — dispersed our energy and attention across other platforms rather than concentrating in the same locations, divested from algorithms rather than complaining about them or adjusting to appease them, shifted our gaze away from quantifiable community and started gathering intentionally. Just like environmentalism efforts for our physical world, galvanizing enough people to care AND change feels near impossible.
But every significant cultural transformation starts that way. It takes folks who are willing to at least explore what’s possible. Join me as I do just that, starting with Channel Bri.
#offsocialmedia #personalbranding #leadership #digitalsovereignty
🧳 I’m migrating off social, but not offline. Let’s talk about why I’m returning to the roots of digital world-building and creating my own independent content channel.
Full video on my YT @ bri-eo.
#offsocial #socialmedia #contentcreator #autonomy #brieo
It’s the end of an era, y’all. 📺
Basketball Wives and Love & Hip Hop are exiting the stage. I wouldn’t be surprised if the Housewives franchise wasn’t far behind. As a child of Trash TV, I’m feeling nostalgic, relieved, and intrigued at the same time.
Find out why in my latest essay on PlatformThis!
🔗Linked in bio.
#realitytv #basketballwives #loveandhiphop #popculture #platformthis
For Black History Month, I’m honoring the early Black digital architects who built their own platforms before algorithms ruled the World Wide Web.
Installment no.1 of Black Digital Legacy starts with Very Smart Brothas: a blog that brought Black candor to cyber culture and helped launch the voice of Damon Young and his collaborators.
This is a reminder that authorship outlives the algorithm.
When Black thinkers can’t find home in traditional media, we don’t go silent—we build.
Happy Black History Month.
Share this to keep our digital legacy alive.
#blackmedia #blackhistorymonth #blackdigitallegacy #verysmartbrothas #brieo
Brand leaders: are you treating content like a catalog or a channel? 📺
Typical brands post.
Leading brands program.
Watch how @alexisbittar is doing it differently.
#branding #contentstrategy #alexisbittar #brandcasestudy #brieo
“Who yo’ people?! 📣” Family is the flex in the next wave of brand storytelling.
✍🏾 by-bri.com/blog/family-first
#brandstrategy #derrickrose #jacquemus #heritagebranding #platformthis
