Platform Creative

Why Gardeners are turning to @wyldingwear (Video repost @poppy.okotcha ) Wylding thermal-lined boiler suits are weatherproof, practical and incredibly comfortable, designed by founders Daniela Bohling and Millie Dornan for women who spend real time #outdoors and want something that works just as well digging in the #garden as it does warming up after a wild swim.

Vivobarefoot’s Jungle boot is its toughest yet – for explorers only! @t3dotcom @vivobarefoot If you’re heading to the #jungle, this is the shoe for you. Vivobarefoot has launched a brand new barefoot boot – the Jungle Boot ESC – and we can confirm it’s not one for the outdoor weekend warrior. The new boot is part of the brand’s #Ecological #Survival #Collection, a specialised bare-footwear line designed to help people move naturally through the world’s most #extreme #environments. As the name implies, this specific boot has been designed for the jungle. It’s the third shoe to launch in the ESC, following in the footsteps of the #Forrest ESC and #Hydra ESC, with the #Desert and #Tundra set to launch later this year. Like all Vivo footwear, the Jungle Boot has been made with the brand’s core barefoot design principles, such as a wide toe box and thin, flexible sole. But, it’s also been created with some highly functional features to help take on the tropical landscape. 🌱🦎🪲🥾

@nymag @thestrategist What Spring Jackets Is Everyone Wearing This Year? @waxlondonclothing Otto - Blue And Ecru Quilted Jacquard Overshirt - $265 - A men’s overshirt from Wax London is what brand director @_raisa_aziz_ has been wearing for a few seasons in a row now. (Note: The exact print she has isn’t in stock anymore, but a geometric design is available this season.) That includes at least two springs — “and plenty of chilly seaside summer evenings,” to boot. “The quality of the fabric is exceptional,” she says. It’s gotten the “crumpled suitcase treatment,” traveling everywhere from Maine to Paris. But the worst it’s been through is at the hands of her twins, “who’ve just realized they outnumber me and dumped two buckets of muddy water on me while I was gardening,” she says. “I’ve forgiven them — mostly because the jacket went straight into the wash and came out none the worse for it.” And she’ll throw it over anything (it’s most commonly worn for school drop-offs and pickups).

Antavo steps into motion with @vivobarefoot to launch a new global loyalty programme @fashionunitedhq Vivobarefoot, the UK-based minimalist footwear brand, has partnered with Antavo to launch #VivoRewards, a global loyalty programme that rewards purchases, movement, learning, and sustainable behaviour, driving deeper engagement, richer customer data, and long-term value in activewear retail. Founded in the UK, Vivobarefoot is a pioneer of minimalist footwear inspired by natural human movement. Known for its science-led design and focus on sustainability, repair, and education, the brand challenges conventional footwear to reconnect people with nature, health, and freedom of movement. Vivobarefoot has partnered with Antavo, the leading provider of AI-powered customer loyalty technology, to launch its new global loyalty programme, VivoRewards. Antavo’s easy-to-use Workflows Module, Gamification features, including Challenges, and extensive integration ecosystem (with industry leaders such as Bloomreach or Garmin), enable Vivobarefoot to truly go the extra mile when offering an engaging, lifestyle-driven loyalty programme. Powered by Antavo’s AI Loyalty Cloud, the programme (available through the Vivobarefoot website) rewards not only purchases but also non-transactional actions, such as rewarding learning, movement, and circular behaviour, thereby encouraging deeper engagement, richer first-party data, and long-term loyalty built around shared values rather than short-term incentives. VivoRewards members collect between 50 and 200 points by taking part in a wide range of activities and challenges that reflect Vivobarefoot’s values.

I Dance and Work Out in These Barefoot Sneakerinas @thestrategist @nymag review @vivobarefoot Motus Flex sneakers. “Even if you’re not a dancer, I highly recommend them as a workout shoe. I recently started strength and conditioning classes, and I feel much more stable as I whip kettlebells around than I would if I were wearing a sneaker with a chunkier or more elevated silhouette.”

@fashionunitedhq From thrift to thought leadership: How Beyond Retro is shaping the future of vintage retail. @beyondretro founded by @beyondbethell in 2002, has grown from a London boutique to a global leader in sustainable fashion. The partnership with @thredup has expanded its reach in the U.S. Collaborations with brands like @coachtopia and @converse focus on recycled materials. @bankvogue its parent company, leads in vintage wholesale, capitalising on shifting tariffs. Bethell actively shapes sustainability policies, advocating for circular economy legislation and driving demand for recycled fibers in fashion. #thrift #circularfashion #secondhandsuperstar

#FREEYOURFEET Initiative @vivobarefoot You were made to feel everything. To grip dirt, to dance over rocks, to move like a creature with instincts instead of a cog in a machine.   Real freedom starts at the feet.   And if you can’t feel the earth, what else are you missing?   @vivobarefoot mission has always been the same – to reconnect people to nature and their natural potential starting with feet. And now we’re shouting it louder than ever before.   Free your feet. And the rest will follow.   #Vivobarefoot #freeyourfeet #barefootshoes

My Hunt for a Nonplastic Swimsuit @katherinejgillespie @nymag @sheepinc Sheep Inc., the natural fibre specialists and pioneers of carbon-negative design, announce the launch of their latest breakthrough: The #Merino #Swimshorts, crafted entirely from Reda Active 100% ZQ-certified Merino wool, with a Yarnaway TM biodegradable lining that leaves no trace, no microplastics, and no compromises. This is swimwear, reimagined.

California’s $64 Billion Textile Waste Fix: The Groundbreaking Law Set to Reshape Fashion’s Footprint. As textile waste hits $64 billion globally, California’s SB 707 introduces a landmark policy to tackle fashion’s end-of-life crisis. SMART’s @textile_babe explains why this law could transform textile recycling and set a precedent for other states to follow. Article via @circulaire

FORBES // UK-Based Vivobarefoot Opts For Mushroom-Based Fabric In Its Latest Shoe @forbes @eshatravels @vivobarefoot “London-based Vivobarefoot is making shoes with mushrooms. On a quest to find a plastic alternative to vegan shoes, the UK-based barefoot shoe company launched a new vegan sneaker, the Gobi, which is made with mycelium-based materials. The solution came through a partnership with HyphaLite™ an innovator in mycelium-based materials. “Mycelium is the root structure of mushrooms, and it’s incredibly versatile,” she says. “By combining it with natural latex and cellulose, we’ve created a composite that looks and feels like leather, but is completely animal-free and mostly bio-based.”

@fastcompany @stellamccartney ‘s new plant-based sneakers can be composted. Even sustainable shoes usually have plastic soles. But the S-Wave’s soles are made out of a new @balena.science bioplastic that’s entirely biodegradable. @david_roubach #biodegradable #innovation

A Milestone Moment ✨✨ @beyondretro expands to US via @thredup partnership @fashionunitedhq Today, we launched @thredup ‘s very first Vintage pop-up in partnership with @beyondretro — in a celebration of fashion that transcends time. Making secondhand an intentional, inspiring choice for generations to come. Honouring the craftsmanship and quality that allow garments to tell stories across decades. @beyondbethell @bankvogue @beyondretro @platform_creative_ #Vintage #ThinkSecondhandFirst #ThredUp #SustainableFashion #VintageStyle #CircularFashion