Another massive project for Monster Energy now complete! Swipe to the end to see a Sneak Peak at OctaneVille EP1
One of those shoots where things moved fast, got a little chaotic, and somehow came together even better than expected. We took over a 7-Eleven for the launch of the new Ultra Blue Hawaiian and while it might look like just a wild shoot, that was only a small piece of something much bigger behind the scenes.
This was all part of a larger project, OctaneVille, which I’m seriously excited to share more of soon.
Massive thanks to the crew for fully embracing the chaos. Not everything was planned, we had a rough idea and ran with it, and everyone just adapted on the fly and made it work. That energy is what turned it into something special.
In the end, the whole team pulled together and created one of the coolest ads we’ve done. Moments like this are what it’s all about.
Shout out to the greatest crew:
Creative Director: @mikelacey15
Camera OP - @dm_jon@thepatonmedia
News Reporter / Talent - @pixie_nic
Hero Cars - @luxifer_kyle
Security - @pavensanghera_
7-11 Co-Ordinator - @naomibull_
Legendary Athletes - @johnwayneparr@rwilly@jaietoohey
Vehicles - @hellvette_@cris.cross.art
Clients - @7elevenaus@7eleven@monsterenergy
#carsof7eleven