Whalefilm is proud to unveil BxB—a 16-block immersive build at the Oakland Coliseum. Designed, fabricated, and produced with precision at scale, this absolute monster activation represents our biggest step yet in creating environments where creativity and engineering meet.
Working hand-in-hand with our client Lally Events and end client Block, we transformed 1,000,000 square feet of parking lot into a living creative hub where 8,000+ employees and guests gathered to connect, collaborate, learn, laugh, and be entertained. From intimate meeting spaces to symposiums, team-building activities to massive activations, this was a city built for ideas, energy, and community.
And it all came together in just four months, from concept to showtime. The only way a project of this magnitude becomes reality is through the tireless dedication of passionate, talented professionals. Old friends, new partners, late nights, and relentless effort—it took everything, and the result was truly monumental.
A massive thank you to:
Lally Events for trusting us with this vision and leading its creative direction.
@lallyevents
Block for being such a fearless, badass company and creating something unforgettable for your team.
@block.xyz
Owl Vision for all their incredible lighting+AV+Prod.
@owlvisionllc
Hensley for delivering massive infrastructure with speed and precision.
@hensleyeventresources
Brown United for the incredible building Blocks that gave us our canvas.
@brownunited
Our fabrication partners:
@11thstworkshop ,
@vx_design_solutions_inc ,
@pinksparrow_ ,
@square_la ,
@boovaradesigns ,
@alchemyschild ,
@a3visual among others.
And most importantly, our internal and external Whalefilm family who grabbed this beast by the horns and refused to let go. Far too many humans to tag! It’s projects like this that remind us why we do what we do: they’re not just builds but collaborations that forge friendships, stretch possibilities and project all of our firms forward.
Together, we built something bigger than the sum of its parts: a city of ideas, a showcase of craft and a moment that none of us, nor any guests will ever forget.
📹 x
@57thstreetmotionworks @imperialproductions 
