The history of PHONZZ:
2007: at 13 started making shit… it was bad. Writing rap mainly.
2008: went to guitar center and got a condenser mic… got super addicted to hearing my own voice. Sadly this is still the case.
2009: started hitting publish often and built a community of some of best people that I still work with until this day. Some of them in places as far out as Australia and the UK.
also 2009: got my hands on adobe creative suite and never looked back.
2012: I was better than when I started but not by much. Had to make decisions, only art mattered. College was eh… not at the top of my list. I was thinking phuturistic though.
2015: gave college an honest chance… too boring, too slow for me. I had already done what I wanted to do back in 2008.
2017: I loved making music. But design projects were calling… a lot.
2018: waited tables, did DoorDash, Uber’d people around…. started studying the business of design.. then the universe sends a restaurant branding project “what the fuck?”… it was written I guess. Infused the hip hop philosophy into my design approach and everything became distinct.
2019: got more clients.. trusted the process. I couldn’t tell you how. Got a lot of things wrong too.
2020: it all shut down. I didn’t see an email for a year.
2021: figured it was time to keep going. Got a bunch of regular jobs since the world was all weird and shit you know the story. Ended up working in a coffee factory.. call me odd job McGee.
2022: the email started dinging again slowly but surely.. I wasn’t happy though. I wanted more. I wanted to grow a business.
2023: decided there was something I didn’t know… decided to start working some community organizations to cut my teeth solving the most underfunded creative problems.
2025: I’ve done a lot of creative problem solving since and now sit as a creative director for a few brands. Never compromised my integrity as an artist.
Keep going.
Along the journey I’ve learned the projects that put you closer to the creative fire are the most fun. It’s still part of the plot to have fun with it right?
I never wanted to grow a studio that sits around and analyzes spreadsheets that’s not where the real sheet happens (bad joke my bad) I just want to keep it fun. The rest of the necessary stuff will happen but it’s my goal to not lose the plot.
More work with @mochapointcoffee coming soon
Comment “Sandbox” to receive the Tidal link via DM
Built by independent artists
exclusively on @TIDAL
Album written by @deuce_b@jvon.world@lovecertt
Hella hidden verses on this go find that
SANDBOX by the artists @OFTMRW
Time flies when you’re having fun. I look back at the era of 2016 and shit was complicated but also a testament to what’s going on today. Stick to the weird ideas even people don’t believe it, take your time with your craft but don’t waste time either. One day you’ll look up and you’ll realize you did a lot of things for the last time ever
This really a note to self. But tbh. I’ve gone years and years without upgrading gear. It’s almost like a fuck you to consumerism if I’m being honest.
Sometimes I’m about to add something to cart and I have a moment of “do I even really want this?”
You have all these ideas. And to some degree they can only be achieved with gear that you need to buy. But WAIT… do you have to have this piece of gear or can you figure it out DIY? Or at least way cheaper?
I battle with this a lot more than I used to.
This isn’t a new year resolution or anything. But it crossed my mind and because of today it felt right to yap about it.
