Creative/Art Direction&Identity System for NIKE KOREA_LOGO
Had great time to work for the nike Korea team to develop new nike korea/seoul Identity System
containing Korean culture, emotion, and Energy of NIKE.
More stuff, NIKE KOREA Identity visual to come out!!
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한국 나이키 BI 작업을 했습니다!
한국의 문화 정서 그리고 나이키만의 에너지를 아이덴티티에 담아 타입시스템, 레이아웃 시스템, 그래픽 엘레멘트 등 작업하였고, 더 많은 시스템이 곧 공개 됩니다🔥
Collaboration with @nikenyc
featuring NYC specific graphics for Nike By You.
The graphics pack created conceptually references the emotion of running in NYC and the spirit of “fast”.
Craft for @lever_seoul
[Ethos]
Lever is a cultural platform born from the local energy of Itaewon, creating gatherings where music, movement, and collective emotion come together. Rooted in the Korean spirit of heung(흥), Lever turns nightlife into a ritual of connection, release, and coexistence.
Display font for @page.mail
it’s a statement. Raw yet structured, it carries the trace of the human hand, embracing imperfection as authenticity. A typeface that turns communication into presence, reminding us that design is not only about clarity but also about character.
![Craft for @lever_seoul[Ethos]Lever is a cultural platform born from the local energy of Itaewon, creating gatherings where music, movement, and collective emotion come together. Rooted in the Korean spirit of heung(흥), Lever turns nightlife into a ritual of connection, release, and coexistence.](https://sp1.picnob.com/p/pt_6727145621416834687134_0_5ae9aa3b114c4835a4031ef35cdd036d.jpg?o=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&h=4e92609b9c6bb2f4c2ce7be2ced0550d)
