PORTA by
@all_terrain_training for
@salomonsportstyle
PORTA is a collection of data gathered from a collaborative, research-project between ATT and Salomon Advanced. As the PORTA crew-members emerge within 4 different maps, sent in to test equipment, a sense of unrest beckons.
Over the next 10 days we’ll be sharing the data-fable of PORTA.
Creative direction
@pgna__
Producer
@_ori_ele
DOP
@ruben.nev
Edit
@albography
Sound
@maxfrimout
Colour
@jamesgalbraithcolour
Text
@jeez_louiese
Design
@pgna__
Udara
@delilah.gc
Neuva
@oscarjinghuli
Orava
@sushisari3
Tepiaz
@all_terrain_training
Support
@fynnstudio
Intro text:
“When Salomon extended their advanced range - stretching four environments - the ATT mechanism began to turn, curating a framework for equipment testing via data vessels presenting as human. The ‘new’ is juxtaposed with the ‘ancient’, high-tech on the mountainside; the constructed contrasts the organic, ATT’s advanced bio-scanning sensors encountering the flora and fauna.
And of course, questions arise to help us understand form: is the experimental, augmented capacity Salomon instigates so dissimilar to that of an upgrade to a digital avatar? Play a video game for long enough and your [data vessels’] ghostlike ability to spawn into new locations or disembody their perspective can bleed into waking perception.
These oppositions feed into a sense of displacement, a misalignment they [data vessels] have brought to this place, now able to access the field maps: Udara, Neuva, Orava, Tepiaz. Through this journey, can the experienced rupture be healed through the reconciliation of people and the environment?“
![PORTA by @all_terrain_training for @salomonsportstylePORTA is a collection of data gathered from a collaborative, research-project between ATT and Salomon Advanced. As the PORTA crew-members emerge within 4 different maps, sent in to test equipment, a sense of unrest beckons.Over the next 10 days we’ll be sharing the data-fable of PORTA.Creative direction @pgna__Producer @_ori_eleDOP @ruben.nevEdit @albographySound @maxfrimoutColour @jamesgalbraithcolourText @jeez_louieseDesign @pgna__Udara @delilah.gcNeuva @oscarjinghuliOrava @sushisari3Tepiaz @all_terrain_trainingSupport @fynnstudioIntro text:“When Salomon extended their advanced range - stretching four environments - the ATT mechanism began to turn, curating a framework for equipment testing via data vessels presenting as human. The ‘new’ is juxtaposed with the ‘ancient’, high-tech on the mountainside; the constructed contrasts the organic, ATT’s advanced bio-scanning sensors encountering the flora and fauna.
And of course, questions arise to help us understand form: is the experimental, augmented capacity Salomon instigates so dissimilar to that of an upgrade to a digital avatar? Play a video game for long enough and your [data vessels’] ghostlike ability to spawn into new locations or disembody their perspective can bleed into waking perception.
These oppositions feed into a sense of displacement, a misalignment they [data vessels] have brought to this place, now able to access the field maps: Udara, Neuva, Orava, Tepiaz. Through this journey, can the experienced rupture be healed through the reconciliation of people and the environment?“](https://sp1.picnob.com/p/pt_6727294822583949396559_0_90eac791723185fdc86d98f0057f5a46.jpg?o=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&h=06052c88c274e9591fccda101161d489)
