New work: @getbiom
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Brand Identity, Positioning, Packaging Design, Creative Direction
Miami, turned down
The Angler’s Hotel sat just off Miami’s famous Ocean Drive close enough to the action, but far enough to be overlooked. The challenge was to turn that hidden location into a strength.
We worked with Kimpton to reposition the hotel as South Beach’s secret retreat. An oasis of calm, style, and sophistication just steps away from the chaos.
Through identity, voice, and storytelling, we crafted a brand that invited guests to trade the crowds for something more memorable: a place to slow down, recharge, and discover a different side of South Beach.
Clean Beautifully
Biom launched with a bold idea: elevate an everyday essential while minimizing its impact on the planet. We helped them build a brand from the ground up starting with positioning and ethos, through logo, packaging, web, and content. Every touchpoint was crafted to balance beauty, convenience, and responsibility, bringing the first compostable, refillable wipes subscription to market.
Niri is a hideaway within a hideaway.
At Nekajui, a Ritz-Carlton Reserve, Niri Beach Club is tucked into the cliffs of Costa Rica’s Pochote Bay and serves as the resort’s ode to the South of France. Its identity is rooted in the essence of salt—niri in Chorotega—with the delicate fleur de sel inspiring refined hues and textures. By merging the tones and textures of salt with the surrounding jungle, the branding creates a setting that enhances flavor, heightens the senses, and reflects the calm of this secluded retreat.
Identity in the Details.
This work is about more than a new look. It’s about designing systems that balance heritage with modern needs where every color, typeface, and image has intention.
We transformed business travel’s original icon.
@crowneplaza was serving a new kind of traveler — one who blends work and leisure without boundaries. But the brand’s identity hadn’t kept up. It was time for a system that reflected the way the world moves today.
We began with the brand’s global scale and business-travel legacy. Then we built a refreshed identity: a sharper mark, bold typography, and a flexible design system that could travel effortlessly across cultures and continents.
We shaped a confident tone of voice and a visual world that balances focus with ease — helping every guest feel connected whether they’re in the lobby, the lounge, or halfway across the globe.
From global meetings to personal milestones, Crowne Plaza now stands as a brand built for the rhythm of modern travel.
In the heart of Coconut Grove, @sereiamiami is a love letter to the sea.
Drawing on serene interiors and a name that means “mermaid” in Portuguese, we created a timeless identity rooted in Iberian heritage yet grounded in its contemporary setting.
The result is a brand that feels both refined and welcoming, inviting guests to experience Michelin-level dining without the pretense.
We rebranded a global icon.
From the first sip of coffee to a poolside break, we designed every guest moment to feel fresh, intuitive, and unmistakably Holiday Inn.
We introduced bold, ownable color. A photography style that feels lived-in, and messaging that makes everyday moments—like breakfast or check-in—feel like part of the brand.
When the details all speak the same language, the brand doesn’t have to shout.
We rebranded a global icon.
Holiday Inn was evolving. From lobbies to guest rooms, its interiors were getting a bold refresh. But the brand’s identity hadn’t kept pace. It was time for the visual identity to match the energy of its new spaces.
We started where it all began: with the brand’s iconic heritage. Then we reimagined everything—from a refined green palette to a cleaner, more versatile brand mark, and a voice that speaks with warmth, clarity, and confidence.
We introduced a fresh photo and video style that feels candid, modern, and full of life, reflecting how today’s travelers actually experience the brand.
From the Great Sign to a global standard, we transformed Holiday Inn into a modern, unified brand rooted in legacy and designed for what’s next.
The @remymartin Four Hands Dinner Experience 🥃
An innovative and sustainable dining experience aptly named; with Remy Martin Executive Chef @chefromualdfeger and Three Star and Green Star recipient @kyleconnaughton .
Sourcing food sustainably is both a challenge and inspiration for culinary creativity; @singlethreadfarms , even the flowers that decorate tables are sourced locally and sustainably 💐
Remy Martin x The Michelin Guide team up again in the Sustainable Pairings series 🌱
@remymartin Executive Chef @chefromualdfeger and Three Star and Green Star recipient @kyleconnaughton of @singlethreadfarms collaborated to create an unparalleled dining experience using local ingredients.
Directed and Produced by PG&Co.
