I’ve had a dozen ghostwriters offer to write my book. I said no.
Keynote invites? Passed.
Podcasts? Turned most of them down.
People ask me every day to restart mine. I haven’t.
Why?
Because for 15 years, I’ve kept my head down and focused on one thing: GETTING SHIT DONE.
This year, our brands will pass $200M in revenue and are closing in on a $1B valuation. That’s not for show. It just anchors what I’m about to say.
In January, I resigned as CEO of Jocko Fuel. I fired myself.
It was time to de-risk the business and bring in a new CEO. Congrats, Chuck.
Origin and Jocko Fuel both started in a little factory in the woods of Maine. As they grew, my split focus started hurting more than helping.
The last six months, I’ve been back in the trenches, rebuilding and casting a long-term vision for Origin after a tough year. Back to my roots. Hands in the dirt.
And now I’m finally saying yes to something new.
I launched a YouTube channel. Raw. No fluff. Just me sharing 25 years of lessons—free.
Business. Leadership. Culture. Supply chains. ADHD. Capitalism. Visualization. Risk. Jiu-Jitsu. Partnerships. Scaling. Purpose. How to build something real in a world addicted to shortcuts.
I’m not teaching a masterclass. This is just one kid’s journey from nothing.
Built in America. Fueled by grit.
Told by someone who didn’t fit in the box.
I live by one word: Philotimo.
I’ll talk about that too.
Today is about freedom.
So if you’re building something that matters, chasing purpose, or just figuring it all out… join me.
đź“ş YouTube.com/PeteRoberts
Like, subscribe, and turn on notifications.
The content is about to flow. HAPPY 4th.
#Entrepreneurship #Philotimo #MadeInUSA #SelfActualization #Leadership #AmericanMade #fourthofjuly @originusa@jockofuel
A guy in Pakistan robbed me. It sparked an idea that lead to a reclamation of America’s manufacturing might. If you do the right things for the right reasons, you will win in the end. @originusa
This fall, we launch our first sneaker. Soul to sole, it will be built on a 100% American supply chain. American leather. American fabric. American labor. American grit.
I don’t know exactly where this will take @originusa long term. But I can feel something happening.
For fifteen years, we’ve been reclaiming what was lost.
From the first factory in the woods behind my house weaving fabric and making gis… to reopening a denim factory in North Carolina and breathing life back into it again.
The wins. The losses. The risks. The chaos. All of it in pursuit of doing things the right way.
We are now entering phase two of our 100-year plan.
It’s a hard path.
It’s the only path.
Not just made in America.
BUILT BY FREEDOM.
TOMORROW‼️
Doors Open At 8AM, Class Starts At 9:30AM
@jockofuel Will Be Launching Their New JOCKO GO Formula And You Will Be The First To Try It
This Is A Completely Free Event And We Want You All There‼️
