The search is over - I swiped right on @idcollective and @sallyburleigh@sallyb_sbco as my communications partner in Australia🇦🇺✨
Sydney has long felt like the epicenter of modern wellness, where culture, community, and mindful movement leads. As I scale in this market, choosing a team that truly understands the wellness landscape and how to build brands with longevity felt essential. Excited to grow together with the best in class.
cc: @kiarajoyya@chichiireanus
#communications #pr #representation #wellness #media
Manifested dream job ✅ but the hustle is real & the engine only keeps moving through aligned action
#weekinmylife #femalefounder #wellness #marketing #branding #pilates #pilatesgang #podcast #founderlife
The Devil Does Pilates
…because this black & white edit by @julianrinaldiphotography felt a bit more Vogue◽️◾️
#pilatesevent #pilatesgang #sydneyevents #sydneyfitness #blochactive
Since my training with @onehotyoga I’ve been practice teaching everyday (thanks to my home reformer by @milaron_pilates !!) and these are the most common mistakes that pop up:
1) If you’re flying through movements, you’re missing the point. The work is in slow control.
2) The humbling moment when lighter springs make you shake more than heavy ones. You’re not crazy!
3) Instructors are trained to offer options and modify the movements to your needs. Be vocal if something doesn’t suit you.
4) Breath cues are not just cute choreo - they’re carrying your endurance through the movement. Listen carefully.
Teaching veterans: what have I missed???
🍇 @velocity_activewear
#Pilatestraining #pilatestips #pilatesinstructor #homepilates #reformerpilates
This year I launched @pilatesgang_
What started as street interviews (or as I affectionately call them - rejection therapy) turned into a group of strangers meeting up for pilates, only to be kicked out to let the cleaners in…because we’d stayed 2.5hrs after class chatting. The craving for community was palpable and I was passionate about bringing my brand & media superpowers to my happiest place. Not a studio, not a social club, not traditional influencer content, but a flywheel at the intersection of community, wellness, media, and marketing.
Flash forward to a community 36K+ strong, dozens of events with leading partners in the wellness space, the most dedicated brand ambassadors, weeks of coastal walks bringing in new faces, studio clients across suburbs and a content engine bespoke to those who live well.
Happy International Pilates Day❣️ More to come…but first, a quick trip around the sun. Stay tuned, gang! ☎️✨
#pilatesgang #femalefounder #wellnessfounder #pilatesbusiness #pilatescommunity
Walk club hallelujah
Soaking in the last bits of Sydney summer hallelujah
This view hallelujah
Making new friends through movement hallelujah
Pilates Gang hallelujah 🙏🙏🙏
#walkclub #bondicommunity #pilates #morningwalks #beachpilates
The Season 1A finale of Core & Commerce, joined by TV icon & wellness founder Sally Obermeder
Together, we explore:
- The courage to pursue a path without validation
- The importance of preparation before opportunity arrives
- The reality of resilience, both during and after adversity
- Rebuilding a life and career with intention
- Why no one can step into the ring for you
From her early days in television to building a purpose-driven wellness business, Sally’s story is a testament to evolving in real time and staying deeply human through it all.
A meaningful close to Season 1A, and a reminder that often the most important work happens long before anyone is watching.
#sallyobermeder #wellnesspodcast #businesspodcast #swiish #celebrityinterviews
Reflecting on my experience with @onehotyoga immersive mat & reformer pilates teacher training 🙏
All looks styled from @bloch.active ✨
#Pilatesteacher #pilatestraining #matpilates #reformerpilates #onehotyoga
Pilates in print 🤍 a thought piece on the future of wellness brands - where community is currency and belonging is the new KPI. Read the full article on @carouselbeauty
Thank you @robynfoyster for this platform 🙏 @sallyb_sbco@sallyburleigh
#pilates #community #oped #pilatesgang #thecarousel
