For Lollapalooza 2025, we partnered with @experiencenve to design and fabricate an immersive environment built to translate the science of hydration into spatial experience—the Liquid I.V. Lab. Designed to educate and engage festival attendees, the Lab was an experiment in form, function, and flavor.
Our team managed the entire 900-square-foot build, including end-to-end fabrication, technical design, AV integration, installation, and execution. Every detail was considered—from the custom bar and aluminum DJ booth to the pantone-matched light tubes that shifted to match flavors on display from day to day.
The result was a multi-layered, immersive brand experience that successfully combined technical innovation, design excellence, and interactive elements—solidifying @liquidiv ’s presence at one of the year’s premier music festivals.
Bringing the Señorita Cabana to life across 18+ tour stops requires more than just standout design–it demands smart solutions for mobility, durability, and consistency. From engineering a fully branded 20-foot shipping container for streamlined transport, to designing modular elements that can be quickly reassembled at each location, we’ve built this activation to travel.
Advanced design understanding played a critical role from the start. Our team translated early concepts into highly detailed technical drawings and photorealistic renders, ensuring every element was functional, buildable, and optimized for repeat installation. As the tour continues, we’re on the ground managing logistics and installation, ensuring each stop delivers the same seamless experience.
Our recent collaboration with @slaackproductions for lifestyle brand Pleasing’s New York City holiday pop-up was an homage to vintage interior design and bygone eras. Serving as fabrication and installation partner, we supported Slaack with the vision and execution of this immersive shopping experience.
With careful consideration given to materials and by fusing elements like checkered flooring and walls, rounded walnut displays, and Venetian-style motifs, our team helped bring to life the distinctive aesthetic of the new Pleasing era to celebrate the launch of their new fragrance collection.
For the @rythmdrinks Flowasis, we designed and fabricated a fully custom traveling lounge built to deploy at festivals and deliver a high-impact brand experience from the ground up. The structure starts with a 20-foot shipping container. We then create an 18’ foot opening to act as a fold-out deck. A winch-and-aircraft-cable system routes through the ceiling framing to operate the deck — making it easy to secure for transport and open in minutes on site.
Interior highlights:
• A 9’ horseshoe bar with LED channels routed directly into the plywood and bending board construction with the winch system housed within the base
• A back wall of perforated metal layered with contoured wave panels, each carrying its own LED channel
• Two fully fabricated interior display walls, each built in seven layers including CNC-cut plywood ribs, milk plexi diffusers, and integrated monitor and speaker openings
• A curated headphone experience with playlists designed around the Rythm THC beverage line
Every system in this build was designed to travel, set up fast, while still feeling considered.
Our work is the result of human minds and human hands. Our designers, fabricators, and producers think quickly, pivot when necessary, and move with precision to manifest the visions of our clients.
We work from a practice rooted in quality and connection, and every project moves through our shop under the same careful eye with the same high standards.
Pendulum is a design and fabrication studio bringing lasting spaces to life for brands and their people.
This summer, Southwest Airlines is showing up for every Cubs’ Family Sunday at Gallagher Way — meaning they needed a branded space built for the long game.
Working alongside @infiniteagency , we translated their vision into technical drawings and fabricated the full environment. Highlights include a giveaway service bar featuring dimensional letters and butcher block counter, merch displays, a custom speed pitch game, a background wall nodding to Wrigley’s iconic ivy, and more.
Designed and engineered to show up for 14 games, our team prioritized durability and modularity to ensure this pop-up is ready to serve fans all season.
In partnership with @slaackproductions , we fabricated and installed key elements across the New York City and Chicago Harry Styles pop-up stores — part of a global activation celebrating Styles’s fourth studio album.
The scope included a 92” interactive clock built from painted MDF with a Sintra edge profile, featuring embedded magnets at each hour position and a spinning collet so the hands can be freely repositioned by visitors.
A nearly 8-foot dimensional sculpture — foam and plywood construction wrapped in vinyl — brought the album artwork and name into three dimensions. Custom merch displays were built from 3/4” Baltic birch, with one unit incorporating CNC-routed channels to house funhouse mirrors on the back side.
Wall flats were framed, braced, and wrapped in large-format graphic prints throughout both spaces, with additional elements including dimensional lettering, large Sintra photo prints, and contour vinyl applied to the exterior. Technical drawings, fabrication, and installation were all handled in-house.
Pendulum has always been in motion—refining, adapting, and expanding alongside the work itself.
With nearly 15,000sqft of studio space, our designers, fabricators, and producers have the room and resources to explore the visions of our clients.
More studio space means we can tackle even more challenging projects while bringing more of the process together under one roof.
Harry Styles just released his fourth studio album, KISS All The Time. Disco, Occasionally. To celebrate, the Grammy winner announced more than a dozen pop-up stores around the world in partnership with American Express.
We collaborated with @slaackproductions to bring the New York City and Chicago stores to life. Our team produced technical specifications, fabricated, and installed key elements at each location.
Highlights included:
• Contour vinyl applied to the exterior to mark the location
• Custom funhouse mirrors
• An interactive clock featuring magnetic, moveable arms
• A three dimensional sculpture featuring the album artwork and name
• Custom merch displays crafted from baltic birch
• Various photo opportunities, finishing, and wayfinding
The colorful design of the space, along with a special greenhouse moment at the center and opportunities to enjoy the new album with others, is an invitation for fans to dance their way into the warmer months ahead.
If you’re going to host an event where employees get to perform as idols, you better give them a worthy stage. We did just that for The Trade Desk’s 2026 T99 talent show.
We worked with @wearehitplay to fabricate and install venue customization like branded wayfinding, customized bars, photo scenes, and a jumbo-tron banner flying the T99 logo above the crowd. From entry to the stage, we leveraged our experience in live events to create an immersive, concert-like experience for The Trade Desk’s employees and closest partners.
We teamed up with @wearehitplay to create a sensible, yet design-centered solution for the Palooza 2026 event at McCormick Place in Chicago. Our team handled fabrication, all large format printing, logistics, and execution leading up to and during the event. Branded directional signage created a seamless experience for attendees to relax and enjoy the conference.
Guests entering the Grand Concourse were guided by extensive event-branded graphics: four flights of stair graphics, five flights of escalator graphics, and a hanging banner across a walkway bridge. In addition to guiding people to the event, the build up through branded wayfinding helped provoke a feeling of excitement.
By the time guests arrived at the branded registration point, the space was fully immersed in the Palooza brand. From overhead banners and coordinated lighting to the colored on-floor seating map, the re-imagining of the convention center successfully embodied the event’s vision while simultaneously ensuring a comfortable, energized environment for all attendees.
