Can you sea .
An editorial to showcase Dakar through a
photoshoot that highlights the city’s natural artistry, using shapes,textures, and colors as a visual narrative. The aim is to celebrate Dakar’s unique essence while offering a fresh perspective of its creative spirit.
Credits
Production/Photography: Melanie Mauro @bymelaniemauro@melmmauro
Creative direction : Penda Seck @pendaksc
Styling : Penda Seck
Brand: and accessories for : FiFi ( mbadj) Coat , Lavallière shirt in striped blue , baggy shorts + accessories : @maisonkebe
Others items (thighs / brown tutu ) handcrafted by @pendaksc
Makeup : Nalorie Studio @nalorie__
Hair and Assistance: Rodhia Adowin @rodhia.a
Mannequin : agence( amymgmt) @amymgmt
Ahad , Kathia Dior @kathiadior
Thank you to the IF for letting us use their space
In conversation with GIDA, Senegalese creative director Penda Seck (@pendaksc ) shares how storytelling sits at the crux of her practice, shaped by the textures, rhythms, and visual language of her environment. Working instinctively through colour, she approaches each project with a sensitivity to palette, while sound becomes a framework for thinking through ideas, guiding the tone and direction of her work from the outset.
Across the interview, Penda reflects on how her ideas move from initial concept to final image, discussing how she selects her subjects, builds her compositions, and defines what makes a frame feel complete. She also speaks on the references that continue to inform her visual language, her approach to developing colour palettes, and the influence of being based in Dakar on the way she sees and directs her work.
Coffee tasting with @roadcodecoffee , the most beautiful experience with the most beautiful people. Truly fulfilling. @zeynasy 🤍 thank you . As a fellow tea drinker i think about coffee everyday now .
!!!! @roadcodecoffee !!!!!!
Noticed the most gorgeous palettes and combinations at one of the @aissadionetissus ‘s warehouse this morning with @gadaay .
Aissa adopts a sophisticated color palette and develops newer patterns for textile, while improving the quality of the traditional raw materials .
She creates high end hangwoven frabrics and beyond textile has expended into interior design blending different savoir faire’s .
