So happy with this one. This is the campaign we shot for the comeback of the Nitrogen from Argon18. I’ve been working with the brand for several years now, and I want to thank them for trusting me to bring a fresh approach to the launch of their new bike. From building a custom lightbox to the final retouching, this project was a true creative journey
Art Direction: @samuel.clairoux and me
Assistant: @laurence.chagnon
#petephotographie #argon18 #argon18nitrogenpro #editorialphotography #editorialphotography #bikeporn #scopewheels
Another day, another race — this time the Montreal edition of the 2025 @grandsprixcyclistes .
Always an honor to capture the energy of this event.
Which shot speaks to you most
Montréal Marathon 2025
I’m still in awe of how the participants at this event shared their emotions with us. Watching each person cross that finish line—whether breaking a personal record, hitting their planned goal, or pushing through a tougher day—was truly moving. From the starting line to the very end, the smiles told the whole story.
Even with the Habs playing last night, nothing stopped us from running. The crew was streaming the game on the go — and yes, we cheered for every goal. Thanks to @nordarun@runritemtl@ciele and @maurten_official for this epic meetup.
Part 2 of an incredible week in the deserts of Spain — launching the Anti Matter with @argon18bike .
Somewhere between the heat and the horizon, I’m trying to find the balance — product, story, poetry. Three things that don’t always agree. Let me know if they do here.
One week. A desert in Spain. A team that gave everything — from 6 AM calls to midnight finishes, day after day. The all-new Anti Matter is finally here, and what we built together is something I’m genuinely proud of. This is only a fraction of it. More coming soon.
I absolutely love how this project came together from start to finish. When the brief aligns perfectly with your instinct for clean, purposeful design, it’s deeply satisfying. And beyond that, feeling the full creative confidence behind the idea — that makes it even more rewarding.
Brand: @cieleathletics
AD: @mbc_1000
Prod: @_lucitronelle
Models: @yusofin_@jeyfreez@gourganne@alexisshareck
Photo/video/retouching: me
Yes, Club Med is my client.
Yes, I often look like the guy who “goes on vacation for work” at Club Med.
The truth? We work hard. Very hard.
Here’s the proof from our last trip to Miches, where we created imagery for the collaboration between @visitfairgrounds and @clubmed
A mix of polished shots, artistic shots, and most importantly… an insane amount of trust by giving me room to explore creatively.
So no, it wasn’t all piña coladas and poolside naps… only like 7% of the time.
Precision, as a discipline.
In the lineage of air-cooled performance, every component is shaped through iteration, refinement, and time.
@payette brings these elements into stillness, where their surfaces and construction reflect a deeper pursuit of balance.
What remains is a quieter form of intensity, one that defines the experience before ignition.
Clients: @rosmomodernclassic x @ep9_autosport
Photographer: @payette
Retouching: @payette
Welcome @payette !
Montreal-based photographer Julien Payette-Tessier captures the quiet intensity of a moment: a gesture, a glance, a shift in motion held just long enough to be felt.
Working at the intersection of athletic performance, editorial narrative, and brand imagery, his images unfold with a cinematic sensibility and a subtle documentary edge. Shaped by a refined use of light and a precise sense of timing.
Each frame is deliberate, balancing movement and emotion.
