Paso Robles Wine Country

Paso Robles Wine Country is proud to partner with STRAUSS, Europe’s leading workwear brand, as the Official Workwear of Paso Robles Wine Country and presenting sponsor of Paso Wine Fest!⁠ ⁠ STRAUSS is a third-generation, family-run company with deep roots in craftsmanship and the trades. After decades of building one of the most trusted names in workwear, STRAUSS is now making its mark in the U.S.—equipping a new generation of American builders, makers, and pros with gear that’s tough, functional, and built to perform.⁠ ⁠ As part of the partnership, co-branded merchandise—including hats, t-shirts, and hoodies—are available for purchase on pasowine.com and in-person at the Paso Robles Visitor Center. You can also see STRAUSS gear in action at Paso Wine Fest on Saturday, May 17.⁠ ⁠ ⁠--⁠ Pictured left to right, Christopher Taranto, Communications Director, PRWCA; Nadja Barletta, Brand Evolution, STRAUSS; Henning Strauss, President, STRAUSS; Joel Peterson, Executive Director, PRWCA.⁠ ⁠ --⁠ #pasowine #pasowinefest #straussworkwear #strauss #workwear #wine #wineregion

Paso Robles Wine Country is excited to share with you the new Where Wine Takes You video! Be inspired by the beauty of the region, the warmth of hospitality, the diversity of wines, and the maverick spirit that is Paso Robles. 🍷 #pasowine

In this episode of Where Wine Takes You, Adam heads deep into the heart of Paso Robles agriculture with local winegrape growers. Daniel Sinton of Avanales Ranch and Sinton & Sons and Chad Taber of HMR and Viking Vineyards talk farming instincts, vineyard intuition, weather anxiety, and the calm that comes from spending your life outdoors. The Travel Paso Spotlight heads downtown to The Alchemists’ Garden, one of Paso’s most inventive culinary and cocktail destinations. 🎧 Listen to WWTY wherever you get your podcasts.

Paso Wine Fest weekend is officially here! The festivities kick off tonight with Paired Paso, a friendly wine and food pairing competition. Winery and chef teams will compete for two awards - People's Choice and Judges' Choice. We're excited to welcome our esteemed panel of local celebrity judges: - Adam Montiel, @adamontheair - Marino Monferrato, @hellskitchen and @labigapasorobles - Chef Rachel Ponce, @staviary_ - Michelle Barrara, @michelle.enjoys Paired Paso is sold out but there is still a chance to attend Saturday's Grand Tasting with 120+ wineries. But don't wait too long - there are only 100 GA tickets left!

Legacy isn’t built in a season. In Paso Robles, it’s grown row by row, year by year, by families who put care into every detail. That same spirit is at the heart of STRAUSS: workwear made for people who build for the next generation. STRAUSS is proud to partner with Paso Wine Fest 2026, happening May 14–17 in Paso Robles, CA. Visit our booth during the festival to meet the team and see the workwear built for the people who keep things growing.

Wine Fest weekend = stacked lineup 🍷✨ From winemaker dinners and live music to vineyard tours, tastings, and late-night vibes… Paso is doing the most. Whether you’re here for Paired Paso, the Grand Tasting, a sunset crab feed, or just hopping from winery to winery, something is happening at every turn. Sip, explore, repeat. See you out there 🥂 Italy & Switzerland at @harmonycellars Wine Fest Winemaker Dinner at @allegrettovineyardresort Bingo Night at @rockboundcellars Cuesta College Rodeo Benefit at @mcpricemyers @thacherywine Takes Over @jeffryswinecountrybbq Chef Experience at @opolovineyards Wine Dinner at @thealchemistsgarden Family Vineyard Tours at @hoytfamilyvineyards Friday Night Music at @derbywineestates Wine & Art at @dilectawines Spring Bridge Dinner at @halterranch Food Pairings at @lecuvierwinery Blind Tasting at @volatuswines Sunset Crab Feed at @opolovineyards JUSTIN After Dark at @justinwine Dunning Wine Fest at @dunningvineyards Pear Valley Live Music at @pearvalley ONX Vineyard Tour at @onxwines Pet Your Pet at @mcvwines For more information, visit PasoWine.com.

Over 120 wineries. Free bites from local restaurants. $20 off tickets. Paso Wine Fest is May 16th, 1 to 4:30pm. Follow us, then comment TICKETS below and we’ll DM you your discount code.

This Where Wine Takes You podcast episode is all about NEW ENERGY in Paso Robles Wine Country. New tasting rooms. New projects. New stories. And people betting big on Paso. And themselves! Adam Montiel sits down with: 🍇 Juan M. Contreras of V1NO JUAN From vineyard worker to cellar master to opening his own tasting room across from the Paso park… this is one hell of a story. 🍇 Kit Kuyper of Hawks Hill Ranch Winery Talking farming, Rhône wines, Paso’s evolution, and his insane vineyard tours. 🍇 James Boutzoukas of Boutz Cellars Bringing his Greek culture and varietals like Assyrtiko and Moschofilero to Paso Robles in one of the cooler emerging stories of late. PLUS… 🔆 A Travel Paso Spotlight with Jill Alexander from the Paso Market Walk 🍷 Paso Wine Wire 🎉 Paso Wine Fest hype WWTY is available wherever you podcast.

Still need a place to stay for Paso Wine Fest? 🏡 A few spots still have availability, but not for long. Whether you’re going cozy, luxe, or full vineyard vibes, now’s the time to lock it in. Available lodging includes: - Best Western Black Oak - Cambria Hotel Templeton - Copia Vineyard Stay - Digs Vacation Rentals - Dresser Winery Estate Villa - Farmhouse Paso - ONX Vineyard Stay - Paso Robles Vacation Rentals - River Lodge Paso - SpringHill Suites - Summerwood Winery & Inn - The Canyon Villa - The Trailer Pond - TOBIN JAMES Guest House Book your stay with help from Travel Paso, grab your tickets, and get ready for a weekend in wine country ✨

POV: it’s Paso Wine Month AND Mother’s Day Weekend 💐🍷 Basically… you have zero excuses not to be in Paso. From vineyard yoga 🧘‍♀️ to sunset concerts 🎶, wine tastings 🍇 and Mother’s Day brunches that go way beyond basic 🥂... this weekend is stacked: - Live music at wineries all weekend - Macarons + mimosas, MOMosas, and brunch everything - Festivals, wine + food pairings, and vineyard tours - Even a Bridgerton-style tea Whether you’re celebrating mom, your besties, or just the fact that it’s wine season… Paso is the place. - 2026 Rhone River Cruise with @tablascreek - First Thursdays summer concert series at @jdusiwines - Joy Bonner Band at @seashellcellars - Mother’s Day Macaroons + Mimosas at @summerwood_winery - Music on the Lawn at @summerwood_winery - Reserve Wines & Fine Cheeses Gazebo Experience at @summerwood_winery - Happy Hour & Live Music at @ancientpeaks - Happy Hour, Burger, Open Mic, and Karaoke at @darkstarcellars - Winemaker’s Tour and Barrel Tasting at @darkstarcellars - Join Kunal in Houston for Meso by @lxvwine - Yoga with a View at MAHA Estate at @vcreek - Cassi Nicols at @shaleoakwinery - Paso Robles Olive & Lavender Festival at @pasoroblesmainstreet - Sail Away with Us, May 2026 @jackcreekcellars - Mother’s Day Lunch at @eberlewinery - Celebrate MOM with a Special Paired MENU at @lecuvierwinery - 2nd Sunday Library Wine & Food Pairing at @caelestawines - Hoyt Family Vineyard Tours at @hoytfamilyvineyard - 2026 Mother’s Day Brunch at @casswinery - Mother’s Day Concert at @venteuxvineyards - Mother’s Day Brunch at @grossokresserestate - Mother’s Day at @defiancevineyard - Mother’s Day Brunch at @parisvalleyroad - MOMosas for Mother’s Day at @ancientpeaks - Mother’s Day | Library Wine & Gourmet Pizza at @lxvwine - Bridgerton Mother’s Day Tea at @dilectawines - Mother’s Day Brunch: A Wine & Food Experience at @serialwines - Awesome Mother’s Day Concert at @stillwatersvineyard Tag who you’re bringing this weekend👇

Paso Wine Fest just got a whole lot closer 🍷✈️ Thanks to SLO County Airport’s growing lineup of direct flights, getting to Paso Robles has never been easier, no matter where you’re coming from. That means more time soaking up the sunshine, exploring vineyards, and sipping Paso Robles wines with friends old and new. From runway to rosé and more, your wine country weekend starts the moment you land. See you at Paso Wine Fest. Find your way to Paso Wine Fest at PasoWine.com.

Sip, stay, and escape 🌄 The Paso Robles Wine Month Sweepstakes features a chance to win one of three one-of-a-kind getaways to Paso... think dreamy vineyard views, unforgettable wines, and unreal food. Prizes include an Exclusive VIP Paso Robles Getaway for Four, VIP Glamping Getaway for Four, and a VIP Downtown Lodging Getaway. Entries close May 31st at 11:59 PM. Enter at PasoRoblesWineMonth.com and earn more entries by sharing with your friends! This could be your next weekend ✈️