From strategy to engagement, the new @delonghi.it Roadshow 2026 is bringing experiential retail to shopping centres across Italy.
The activation launched at @navedevero Shopping Centre in Marghera and is currently live at @centroilcentro in Arese , where visitors can discover the De’Longhi Coffee Menu experience through guided tastings, exclusive giveaways, and interactive brand moments.
Starting from 19 May, the roadshow will continue to Le Gru Shopping Centre in Turin.
Pardgroup managed the project end-to-end, overseeing design, production, installation and on-site activation, with hostess management handled by @pard_force Designed to be instantly recognisable, the space combines strong branding, product discovery and direct consumer interaction.
A project that blends experiential retail, field marketing and consumer engagement into one cohesive activation.
Come visit us in Arese - and soon in Turin!
For Summer 2026, @amiri opens its new seasonal boutique in the heart of Saint-Tropez - an intimate yet highly detailed 700 sq ft space developed across two floors, where the relaxed energy of the French Riviera meets the brand’s unmistakable West Coast identity.
We are proud to have supported the realization of this project as one of the first ones delivered by Pardgroup France - a meaningful milestone that reflects both our international growth and our commitment to high-end retail execution.
FFrom our role as local architect and the management of permitting approvals, to site construction management, millwork, production, and installation, our teams managed the project end-to-end, helping bring to life a space defined by craftsmanship, texture, vintage influences, and a refined residential atmosphere.
A project where every detail was designed to create an immersive and authentic brand experience in one of the most iconic summer destinations in the world.
📍St Tropez, France
From Venice Beach to Malibu, a seamless expression of lightness and contemporary femininity.
Pardgroup partnered with Intimissimi to bring the Ultralight Cotton Collection to life across Los Angeles through a cohesive and elevated brand experience.
At Venice Beach, we delivered an immersive brand experience translating the collection’s core values of lightness and comfort into space. From design and technical development to production, logistics, and installation, every element was carefully aligned with the “On Cloud Nine” concept.
The project continued at Soho House Malibu with an exclusive private dinner, where we curated a more intimate setting through bespoke fabric design, production, installation, and logistics ensuring consistency in both storytelling and execution.
A multi-location project designed to express one clear vision: a refined, contemporary lifestyle defined by ease, comfort, and understated elegance.
📍 Venice Beach & Malibu, Los Angeles, US
#Intimissimi #CloudNine #LosAngeles #Pardgroup #design #production #installation
Pardgroup is proud to have contributed to @louisvuitton 𝘖𝘣𝘫𝘦𝘵𝘴 𝘕𝘰𝘮𝘢𝘥𝘦𝘴 during Milan Design Week 2026, an exhibition that continues to redefine the intersection of design, craftsmanship, and innovation.
Set within the refined courtyard of Palazzo Serbelloni in Milan, the installation unfolded through a bold and contemporary scenography, where geometric compositions, vibrant chromatic contrasts, and architectural rigor enhanced the visitor experience while respecting the historic identity of the space.
Drawing inspiration from the visionary language of Art Deco artist Pierre Legrain, the project subtly reinterpreted archival motifs - translating graphic compositions, material research, and the Maison’s heritage into a contemporary spatial narrative that bridges past and present.
Pardgroup was entrusted with the engineering, production, and installation of the project, ensuring a seamless execution aligned with the highest standards of quality and precision.
We are honored to have supported the realization of this exceptional project during one of the most relevant moments for the international design community.
#Pardgroup #MilanoDesignWeek #ObjetsNomades #LouisVuitton
What does it mean to truly grow globally?
In a recent interview with @il_newyorkese , conducted by @claudiobrachino , our Group CEO, 𝐅𝐫𝐚𝐧𝐜𝐞𝐬𝐜𝐚 𝐑𝐚𝐩𝐢𝐬𝐚𝐫𝐝𝐢, shares a more personal reflection on Pardgroup’s journey - from its roots to its evolution into an international organisation.
Available in Italian - the conversation is not only about growth, but about identity, responsibility, and the people who make that journey possible every day.
"Building a truly global company", she explains, "is not just about presence in multiple markets. It’s about staying authentic while learning how to belong everywhere at once".
🎙️ The interview also includes a podcast episode, offering a deeper look into this story - don't miss it!
📖 Read and listen - find the link in our stories.
#Pardgroup #Leadership #GlobalBusiness #Retail #InternationalGrowth
During Milano Design Week 2026, The Colorful District for Hisense came to life at Officina14, an immersive experience where color became a language to explore.
Developed together with @axielab.design , who led the design and creative direction, the project unfolded as a journey across spaces activated by color, interaction, and discovery. Visitors were invited to uncover hidden words across selected walls using a color-subtraction lens, gradually completing a manifesto that revealed itself in the final immersive room.
From production to installation, our role was to translate this vision into a tangible, seamless experience, shaping every environment, detail, and transition to support the narrative and ensure it worked flawlessly in space.
A project where concept and execution came together to turn an idea into something to be fully experienced.
📍Officina14, Milan, Italy
For the #Adidas World Cup activation at La Rinascente in Milan, #Pardgroup translated a dynamic retail concept into a fully realized in-store experience.
Working alongside the design vision developed by Axielab, we managed the production and installation, ensuring that every element was executed with precision and aligned with the brand’s identity.
The result was a space designed to capture the energy of a global sporting moment, enhancing product visibility and engaging customers within one of the city’s most iconic retail destinations.
📍La Rinascente Milano, Milan, Italy
For the NYC Flagship event of Antonio Marras, Pardgroup contributed to bringing to life a unique moment celebrating the Caragol Bag.
Set within the evocative atmosphere of the Soho flagship, conceived as a “home” where fashion, art and storytelling merge, the event reflected the brand’s distinctive universe, shaped by cultural crossovers, memory, and craftsmanship.
Pardgroup managed the event production, installation and logistics, curating every detail to enhance the overall experience: from floral elements to live performers, bespoke matcha cups and the creation of a zen garden, all contributing to a layered and immersive environment aligned with the brand’s poetic identity.
A project where execution, attention to detail and atmosphere worked together to support a highly expressive and narrative-driven brand experience.
From retail to retail-tainment.
We’re proud to share that our Group CEO Francesca Rapisardi and @axielab.design CEO Giorgio Vanolo are featured in @forbesitalia , discussing the evolution of global retail and experiential marketing.
The interview highlights how Pardgroup and Axielab combine creativity, production, and activation to transform ideas into measurable brand experiences across international markets - where human connection and storytelling remain at the core.
Read the full interview!
#ForbesItalia #Pardgroup #Axielab #retailtainement #Press
