The Life and Death of the Human Soul of Design will be available at Basheer Graphic Books tomorrow from 12pm. Thanks for the support, the responses, the shares and the conversations. This research is only as strong as the community behind it. I truly appreciate this! ❤️🧠 For friends who are unaware of my research, the response form is at my link in bio. Cheers #humansoulofdesign @basheergraphic
Say hello to the Human Skull of a Graphic Designer. A 15-part, 1/2 scale (for half the cognition) plastic model kit that comes with every copy of The Life and Death of the Human Soul of Design. A reminder of what is at stake when designers surrender creative authority to A.I. and stop asking why. Assemble it. Take it apart. Then read the book. The Life and Death of the Human Soul of Design is available for pre-order at Basheer Graphic Books. #humansoulofdesign
I will be at Basheer graphic on the 18th April 3pm for a talk on The Life and Death of the Human Soul of Design. Pre-orders are now open. Contact @basheergraphic to reserve your copy.
MAGCULTURE MEETS… Join us at the Shop on Thursday 21 May to hear from a very special guest from Singapore
@pannlim is best known for Rubbish FAMzine, the annual publication he produces with his wife, daughter and son. Together they have published 13 issues of this extraordinary hand-made zine about their lives as a family. Alongside the zine, he is a multi-award-winning creative director, heading up one of Singapore’s leading creative studios, @_kineticsg
Pann will be introducing his latest project. ‘The Life and Death of the Human Soul of Design’ is a research-led publication asking one of the most urgent questions facing the creative industry today: what remains irreplaceably human in the age of generative AI?
A vital and serious subject, the publication comes packaged as a box set with the Human Skull of a Graphic Designer, a 1:2 scale 15-part plastic model kit. The publication is both a statement and a provocation, delivered with all the verve and visual playfulness of Rubbish FAMzine.
Tickets limited; book your place via bio
#welovemagazines
#magcultureevents
Happy Mother’s Day love! This Chinese phrase sums you up best #世上只有妈妈好. You are the bestest. This remains one of my favourite photos from 2009 of you and our two monkeys. @holycrap.sg@ren_nlifts@aira_lim
This video was a series of videos made by DDB Singapore (R.I.P.) titled MAKE YOUR FOLKS PROUD for the Gong awards 2013 call for entries. My mom is super funny and cute in the video and at times during the interviews, I felt so embarrassed and remorseful because I really put my parents through years of disappointment during my delinquent years. Thank you mommy for having the faith in me, letting me be who I am, allowing me to explore my inner self and my love to pursue whatever I wanted. I hope you can understand that I did not tell you about the awards I have won because that is not the measure to who and how I am as a person. Awards are a good to have but it does not determine a person’s success. A successful person have a caring and a loving heart, like you. Thanks for being an amazing woman, without your selfless love for the family we wouldn’t be living such a comfortable life now. Happy Mother’s Day mommy ❤️❤️❤️ #kineticsg #holycrapsg @holycrap.sg@_kineticsg@ren_nlifts@aira_lim@guekchow
Guts is the courage to act under uncertainty and to risk failure. If curiosity is the birth of creativity, guts is the birth of innovation. Safe work repeats what already exists. Guts creates what does not. A.I. systems stake nothing. They cannot be vulnerable because they have nothing to lose. A.I. produces outputs without risk. Every project worth being proud of required risking something. Reputation. Time. Comfort. The possibility of being wrong in public. That risk is not a bug in the creative process. It is the price of making anything that matters.
I use A.I. in my own practice. This is not about rejecting it. Guts is a human thing. #humansoulofdesign
Passion is the relentless drive to do the work with care, beyond recognition and reward. It is the condition for making work that matters. Designers choose this vocation out of love, driven to create and solve problems in ways that go beyond competence. A.I. can execute tasks with no intrinsic motivation, no love for the work and no stake in the outcome. When design is automated to A.I. systems, the driving force that sustains creative commitment is absent.
I use A.I. in my own practice. This is not about rejecting it. The love for the work still has to come from the heart. #humansoulofdesign
Presence is the irreplaceable act of being fully in the world, reading it through body and senses. It is what happens when the designer is there: sensing texture, weight, light, scale, smell and atmosphere directly through the body. A.I. has no presence. It processes data but does not physically exist in any environment. It cannot feel the embossing on paper, the grain of wood, the humidity of a space or the tension in a room. Without presence, design is guesswork assembled at a distance.
I use A.I. in my own practice. This is not about rejecting it. You can never sense a space without being there. #humansoulofdesign
Ethical integrity is the discipline to design with conscience and stand by what is right. It is an awareness of responsibility, fairness and consequences in the making and circulation of design. When A.I. mediates design decisions, who bears responsibility for outputs that may be environmentally costly, culturally insensitive or socially harmful? Ethical integrity demands that designers maintain control over these judgements rather than deferring them to automated systems.
I use A.I. in my own practice. This is not about rejecting it. The conscience behind the work still has to be yours. #humansoulofdesign
Cultural resonance is the capacity to create work that reflects and shapes collective identities, traditions and values. It connects design to the cultural forces that give meaning to people’s lives, including music, film, language and the shared experiences that define who we are. A.I. can retrieve cultural information but it cannot sense what a culture values, resists or has grown tired of seeing. It cannot feel the difference between what is celebrated and what is appropriated, between what is timely and what has passed. That judgement remains entirely human. I use A.I. in my own practice. This is not about rejecting it. Culture has to be lived. #humansoulofdesign
