Panita Chanrasmi-Lefebvre

🚥 a street walking cheetah with a heart full of napalm 🚥

but don’t forget to love yourself 🖤

☀️suns out bikes out ☀️ (need @aksaaaaaaaa to come back and teach me how to pose on a bike because i always look dumb 🤘) #triumph #summer

on this episode of panita should just get substack but she’s too lazy: today, i’m thinking of my grandfather (and my family in general). my family is thai-chinese. when i moved to france there were a lot of cultural celebrations that we kind of stopped doing — because there was nobody to do them with, because we didn’t want to trek to chinatown on the other side of Paris, because we were too busy trying to assimilate. my mom and brother moved back to thailand a decade ago, but true to the classic water monkey elder daughter i am, i had moved even further away to chase my dreams. REALLY far away from ~the motherland~ now, and at certain times “stuck” not being able to go back (like when my grandfather passed) because *immigrant life*, i find it quite hard to reconnect with my culture. as i get older, i often feel homesick for a place and for traditions that i barely know, and a lot of times embarrassed for feeling that way — like i didn’t deserve to celebrate these things, because i rarely ever did. but then on days like today, i remember how my mom explains the benefits of birds nest so passionately to literally everyone who would listen (because she runs a brand based on bird’s nest / TCM), and how when i was a kid, i would try to imitate my grandfather’s crazy moves as he did his tai chi every morning (without fail), and i feel just a little more of a sense of belonging, and a little closer to my roots, even when they feel painfully far. HOPE YOU GET RICH ♥️

Charlotte Le Bon and Colman Domingo in LA - directed by Panita Chanrasmi-Lefebvre for Boucheron & W Mag
 🤍🤍 Starring @kingofbingo & @lebonlebon 
for @wmag x @boucheron   W Creative Director / Director: Panita Chanrasmi-Lefebvre @panitapravda W Senior Fashion Director: Jenna Wexler @jennawexler   W VP of Production: Whitney Buxton @awhitneybuxton W Director of Production: Danica Butkovich @danicahelene W Production Coordinator: Dariana Jiron @daridotcom W Account Manager: Conor Pochna @conorpochna14   DP: Travis Waddell @traviswaddell 
Steadicam: Matthew Ewing @matteoewing 
1st AC: Julian Spies
2nd AC / Loader: William Rowley @williamprowley 
DIT: Brandon Dolson @calimixlife 
Camera Utility: Ella Coleman@elllacoleman 
Camera Eq: CSLA Rentals @cslarentals 
Film Processing: Fotokem @fotokem_la 1st AD: Beau Johnson @beauknowsvideo 
AD PA: Tayla Renaud
Producer: Tim Wu @wunotwoo @illiumpictures 
Production Coordinator: James Herron @jimmyhoherron 
PAs: Johnny Villasenor, Billy Kalstrom, Emmett Sempek, Tiana Perini, Yara Guzman Gaffer: Isaak van der Meulen @isaak_vdm 
Key Grip: Aaron Burton @aaronburton12 
Swing: John Fisher @johnhepfordfisher 
Swing: Blake Farmer @blakemfarmer W Post Production Supervisor: Delia Kelly @dee_lee_ya Editor: Cian Smith @mrciansmith   Colorist: Ryan Urzi @ryanurzi at @Ethos_Studio Ethos Senior Producer: Sasha Pace VFX: @wearecreamstudio Colman Wardrobe Stylists: Wayman & Micah @waymanandmicah 
Colman Wardrobe Assist: Ynes
Charlotte Wardrobe Stylist: Jonathan Huguet @jonathan_huguet 
Tailor: Elena Korbukh Colman Grooming: Jamie Richmond @jam_rich 
Charlotte Makeup Artist: Leslie Ann Thompson @leslie_ann_thomson 
Charlotte Hair Stylist: Virginie Pineda @virginiepineda 
Manicurist: Eri Ishizu @eriishizu ITC Officer: Brian Pratt
ITC Officer: Mark Green

🍂 favorite place in the world for a reason 🍃 . . . . . #easternsierra #autumn #california #nature

here’s my lazy recap reel attempt to capture my first time in colorado a much needed nature break 🌲🫎✨🌷❤️‍🩹

🏔️ california summer photo dump 🏔️

One more episode drop - my last project for Spectrum Business 🛜 For this one, we featured Kolkata Chai Co. I hadn’t had a masala chai in so long before this bc I couldn’t find one that I actually liked but that’s over bc these guys ACTUALLY make the best cup of chai I’ve had in my life (I swear). As always, thank you team 🙏 Talent: @kolkatachaico Voiceover: @mayatuttle CD / Video Director: 🙋‍♀️ AD: @callumgentleman DP: @xcalabre 1st AC: @jasminejvelez 2nd AC: @matthew_enevold Camera PA: @into_the_conoverse Gaffer: @samaricowan Grip: @taylordweinberg Sound: @southernsound Set Dresser: Natalia Ferrera PA: @sashkah & Alex Pedersen Editor/Colorist: @sebjimenezzz Assistant Editor: @ves5020 BDG (Agency/Prod Co) LP: @danicahelene Prod Coordinator: @daridotcom Talent Booking: @mikaelasarah Account Manager: @nicolettedarcy Sales Director: @drefish000 Graphics: @concernedpanda

In honor of me officially getting a “Creative Director” title at work today, here’s episode 1 of a fun little series we did for Spectrum Business a while back :) I decided not to do the traditional small business profile with the talking head interview, and feel like this came out pretty cute! Thanks to my small but mighty team who helped me pull this off 🫶 Talent: @comingsoonny Voiceover: @mayatuttle CD / Video Director : 🙋‍♀️ AD: @brucewillis_underground DP: @xcalabre 1st AC: @jasminejvelez 2nd AC: @matthew_enevold Gaffer: @samaricowan KG: @taylordweinberg Sound: @bricks_theme HMU: @laurenbridgesmakeup PA: @sashkah & Cesar Orellana BDG (Agency/Prod Co) LP: @danicahelene Prod Coordinator: @daridotcom Editor + Colorist: @mrciansmith Graphics: @concernedpanda Talent Booking: @mikaelasarah Account Manager: @nicolettedarcy Sales Director: @drefish000

Getting Ready with Kiernan Shipka for Montblanc by W Magazine Talent: the one and only @kiernanshipka EP: @awhitneybuxton LP/Director: 🙋‍♀️ Senior Fashion Director: @jennawexler AD: @rickyricardoh DP: @alexeyglebko AC + DIT: @philipp_kurepin Gaffer: @damnhumble Key Grip: Carl Stewart Sound: Armando Macias Hair: @claytonhawkins Makeup: @erinayanianmonroe Editor + Colorist: @mrciansmith Graphics: @serenade1828 PA: Jim Symington the things you can do in 3 hours 🤍 this was a fun one [resized for 16:9]

california 🤝 panita