Ozon Studio

Identity and Website for torso electronics (@torsoelectronics ) Since 2018, torso electronics has explored the space between intuition and technology, shaping instruments for real-time music making. In close collaboration with the Torso team, we evolved both their identity and digital platform. The aim? To bring greater clarity and depth to an already strong and established foundation. The original mark became the starting point for a modular system that shapes layouts, motion, and rhythm through repetition and contrast. Using generative tools, we translated the interaction between human input and machine response into a visual language that can shift and adapt over time. With the launch of ‘Sounds’ and a new editorial space, we designed and developed a website that brings everything together, opening up Torso’s ambition beyond the instrument itself. A refined typeface, a new symbol system, and a clearer product structure complete Torso’s shift towards a more unified system—balancing hands-on control with digital depth, just like their instruments. Explore more at torsoelectronics.com | Full case at ozon.studio Sound by @loekfrey

Campaign for Contrarium by @lumus.instruments What happens when light, installation and sound collide without compromise? With Contrarium, Lumus Instruments explores the outer edges of live in a setup where installation, musician and visual artist perform together in real time. No hierarchy. Just presence. We translated the tension between precision and play into a motion-led campaign built on depth, rhythm and spatial contrast. Designed to move seamlessly across digital and physical touchpoints, it translates the philosophy of the Amsterdam-based studio operating between light, tech and structure. More via ozon.studio

@fliplingoes shakes up language learning with five minute role swaps that spark real conversation and fearless growth. @ozon.studio built a bold kinetic identity that flips perspective, color, and energy into motion. — ⁠ Project by: @ozon.studio Client: @fliplingoes View more at: https://ozon.studio/projects/fliplingoes #branding #digitalexperience

Identity, campaign, and website for @_charlespas_ In close collaboration with performance artist Charles Pas we created a visual world that mirrors the raw intensity of his work. His practice moves between control and chaos, vulnerability and force – asking audiences to feel before they think. Visually, this translates into a system built on stark contrast, disciplined composition, and bold, disruptive typography. The tension between clean structure and human rawness reflects the emotional pressure and physical presence at the core of his performances. Across campaign and website, this identity unfolds as a dynamic yet cohesive system. Typographic tension and dramatic scale shifts echo the psychological and physical charge of each body of work, while remaining anchored to a unified visual language. The blend of strong hierarchies and raw imagery create a space that invites exploration and reinforces Charles’ urgency – forming a continuous thread from visual identity to a lived, emotional experience.

2025. Another cycle of storytelling completed. +50 collaborations +10 cultural projects +10 countries Built with those who dare. Grateful for the trust. On to the next cycle.

Campaign and poster design @jongehartenfestival 2025, an eight-day festival packed with theatre, performance, workshops, and more in Groningen, The Netherlands. Jonge Harten (Dutch for ‘Young Hearts’) is an annual festival aimed at building an inspiring platform of progressive youth culture. Themed ‘Speak Up and Listen’, this year’s edition invites people to speak their truth and claim their space. Beyond a call to speak, it’s an appeal to listen without judgment, creating a safe space for the quiet voices and minorities out there. We’ve built a campaign that combines fluidity and courage through weighty lettering, organic motion, and intimate compositions, reflecting the youthful yet deliberate message of the 2025 edition through online and offline channels. This marks the third year of collaboration with Jonge Harten, where we continue to evolve the visual expression of their mission to foster an inclusive performing arts space. Find out more at ozon.studio. Link in bio.

Website of the week: Minimal Collective – Artistic platform at the intersection of music, art, technology, and culture. Minimal Collective (@minimal_collective ) operates at the intersection of music, art, and technology. Through collaborative projects, events, and forward-thinking formats, Minimal Collective brings together musicians, (audio-)visual artists, designers, directors, and other professionals across disciplines – fostering culture and driving experimentation. Online, Minimal Collective functions as an independent platform offering sincere and progressive content. A team of dedicated journalists explores the forefront of music, art, and technology through editorial pieces, media features, and collaborative articles. Drawing on global cultural perspectives and a diverse set of skills, the collective guides those who seek to explore the world of sound and image. Now featured on we[dot]art → link in bio Website & Direction: @ozon.studio Sound: @loekfrey

In anticipation to #ADE25, we reflect on half a decade of direction & design for @amsterdamdanceevent For years we’ve wrapped canals, trams, billboards and public spaces in the iconic black and yellow, blending motion, identity and architecture with the city’s rhythm, nightlife and energy. Each corner of Amsterdam becomes part of the experience: visuals that guide, installations that move and signage that transforms the streets themselves. This October more than 2,500 artists will take over 200 locations during five buzzing days and nights. With a new lab at @westergas and a packed conference at places like @felixmeritisamsterdam & @andazamsterdam , over 400,000 visitors will experience design at scale: wayfinding, projections, installations and public art that go beyond decoration to become part of the city’s fabric. In close collaboration with @supermassive.heroes we continue to explore how ADE’s identity can expand across architecture, public space and grassroots culture. From projections at dusk to prints in the morning light, from wayfinding systems to moving digital networks, from intimate spaces to city-wide stages – each layer adds to a visual cultural hub that connects a global audience with every corner of the city. Find out more at ozon.studio

In anticipation to #ADE25, we reflect on half a decade of direction & design for @amsterdamdanceevent For years we’ve wrapped canals, trams, billboards and public spaces in the iconic black and yellow, blending motion, identity and architecture with the city’s rhythm, nightlife and energy. Each corner of Amsterdam becomes part of the experience: visuals that guide, installations that move and signage that transforms the streets themselves. This October more than 2,500 artists will take over 200 locations during five buzzing days and nights. With a new lab at @westergas and a packed conference at places like @felixmeritisamsterdam & @andazamsterdam , over 400,000 visitors will experience design at scale: wayfinding, projections, installations and public art that go beyond decoration to become part of the city’s fabric. In close collaboration with @supermassive.heroes we continue to explore how ADE’s identity can expand across architecture, public space and grassroots culture. From projections at dusk to prints in the morning light, from wayfinding systems to moving digital networks, from intimate spaces to city-wide stages – each layer adds to a visual cultural hub that connects a global audience with every corner of the city. Find out more at ozon.studio

Identity & motion system for @lumus.instruments Lumus – from Lumen (light) and Ludus (play) – has spent the past decade turning their name into a living practice, stretching the audiovisual landscape with precision tools for play. Rooted in architecture and engineering, they merge technology and art at a scale that feels both industrial and intimate. This new identity marks their first fully realised graphic system – the distillation of years of experimentation, iteration, and a relentless search for elegant solutions where function meets form. At its core, the identity translates ‘light play’ into a visual language of minimal lines and geometric forms, echoing the beams, reflections, and refractions that define their installations. Modular yet methodical, it balances human touch and machine precision, mirroring Lumus’s ability to move seamlessly between autonomous works and high-profile commissions without losing their essence. Every line and curve carries the same intent as their instruments: crafted not for mass production, but for singular, transformative experiences. The creation process extended beyond design. Through research and sustained dialogue, we uncovered the industrial aesthetics and structural rhythms that have always been central to Lumus’ work. The result positions them firmly within the worlds they already inhabit – from high fashion to digital art to immersive media – while opening new pathways for their evolving presence on the global stage. Find out more at ozon.studio. Link in bio.

Identity & motion system for @lumus.instruments Lumus – from Lumen (light) and Ludus (play) – has spent the past decade turning their name into a living practice, stretching the audiovisual landscape with precision tools for play. Rooted in architecture and engineering, they merge technology and art at a scale that feels both industrial and intimate. This new identity marks their first fully realised graphic system – the distillation of years of experimentation, iteration, and a relentless search for elegant solutions where function meets form. At its core, the identity translates ‘light play’ into a visual language of minimal lines and geometric forms, echoing the beams, reflections, and refractions that define their installations. Modular yet methodical, it balances human touch and machine precision, mirroring Lumus’s ability to move seamlessly between autonomous works and high-profile commissions without losing their essence. Every line and curve carries the same intent as their instruments: crafted not for mass production, but for singular, transformative experiences. The creation process extended beyond design. Through research and sustained dialogue, we uncovered the industrial aesthetics and structural rhythms that have always been central to Lumus’ work. The result positions them firmly within the worlds they already inhabit – from high fashion to digital art to immersive media – while opening new pathways for their evolving presence on the global stage. Find out more at ozon.studio. Link in bio. Sound: @maartenvos_ , @_polygonia_

Light, sound, and structure — redefined.