🔊 i-media appoints WPP’s Nick Slaymaker as Chief Growth Officer to drive strategic expansion.
🚘@imediaooh the UK's leading motorway DOOH network announce the appointment of Nick Slaymaker to the newly created role of Chief Growth Officer.
Nick joins i-media following a 19-year tenure @wpp , where he held several high-profile leadership positions, including Investment Leader @groupm_uk , Chief Investment Officer @essencemediacomglobal and Global Head of Trading at MediaCom.
Throughout his career, Nick has been instrumental in managing the media interests of some of the world's most iconic brands, including The Coca-Cola Company, Google, and Mars.
🔗 Full story over on the website.
🦹 In March we launched The Superpowers of Out of Home.
This industry promoting campaign, developed in conjunction with @the__ipa Outdoor group members, sees creatives appearing on digital screens in relevant B2B locations across the country.
Designed to showcase the unique ability of OOH to build brands, drive search, conversation, attention and reach 98% of the UK audience.
Simple, bold creatives highlight why OOH remains an ‘unmissable’ medium using 5 key stats backed up by robust industry research.
🌻 May's creative OUT SHINE delivers the impressive stat that OOH drives 52% more attention to mobile ads. (Source: JCDecaux 2+2=5).
🔗More on the campaign over on the website👉click link in our bio.
🔊 Big congrats to our friends over at @outdo_media who've been appointed to manage major part of Leeds’ outdoor advertising network!
🍾The West Yorkshire-headquartered media owner now delivers a comprehensive media network spanning lamppost banners, roundabout sponsorship and lightboxes. The portfolio covers key routes and high-footfall areas across Leeds, including The Headrow, Briggate and Boar Lane.
👏The network forms part of Outdo’s continued growth, with more than 33,000 sites now operated nationwide, making it the largest Northern-based outdoor media owner by number of sites.
🔗Full story via the link in our bio.
👩🍳 Finland debuts what may be the world’s first public conversational digital display. Powered by AI, built for cooking.
🛒 Finnish grocery chain K-Supermarket is piloting a talking AI assistant on digital billboards across three cities. Passersby can walk up, speak, and get personalized recipe ideas.
🎤 Voice AI has arrived in public spaces and Finland is one of the first ones out of the gate. K-Supermarket, one of the country’s largest grocery chains, is launching what is believed to be the world’s first interactive public digital display that holds a real, two-way voice conversation with passersby.
The innovation, the cheerful animated “Lil’ shop assistant," appears on shopping mall out-of-home screens in Helsinki, Lappeenranta, and Tampere, ready to suggest recipe ideas tailored to each person’s wishes.
🔗Click on the link in our bio for more.
🍏 @tesco unveils 'giant' new marketing campaign to promote doubling its Free Fruit & Veg for Schools programme.
🥦The campaign will run nationwide across TV, social, radio, print, OOH and DOOH, with media planning and buying handled by @essencemediacom_uk and @wpp
OOH executions show the giant appearing at schools, with impactful outdoor placements including the @piccadillylights and the Skylights at Manchester Printworks (the biggest LED screen in Europe).
🔗Click link in bio for more details...
🌍 Three leaders of the US-based Out of Home industry are set to join the World Out of Home Organization Annual Congress in London this summer.
They are Sean Reilly, CEO Of the US's biggest OOH company Lamar; Nick Brien, the new CEO of OutFront Media, a former boss of McCann Worldgroup and IPG Mediabrands, and Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA).
The Congress will be held at the London Hilton Park Lane between June 3-5.
@worldoohorg
🔗Link in our bio for the full story and how to register.
🔊 The leaders of the UK's big three Out of Home media owners - Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Mike Gordon - will appear together for the first time on a panel looking in-depth at the state of UK Out of Home, at the World Out of Home Organization’s Annual Congress in London from June 3-5.
🌍 The Congress will be held at the Park Lane Hilton with a record number of delegates expected.
🗣️ WOO President Tom Goddard will be asking Wiles, Cochrane, and Gordon whether UK Media Owners back cross-industry marketing efforts as much as needed, despite its status as a major force in both UK and global media. WOO evidence shows that powerful and united national trade association bodies can play a significant role in increasing share.
🔗Full story via the link in our bio.
@worldoohorg@BMO_UK@global@JCDecaux_UK
🔊 New “Point of Social” study reveals OOH primes social media to drive +42% attention, +7% brand uplift and +34% business effects
📊 A major new study has found that social media advertising delivers 11% lower attention and engagement during the day, when consumers are most active out of the home. The findings, published today in The Point of Social report, highlight a clear opportunity for advertisers to get the most from their social campaigns and position out of home (OOH) as a channel to prime and amplify social media campaigns.
📲Commissioned by Bauer Media Outdoor UK, Global, JCDecaux, Ocean Outdoor and Posterscope, the study builds on 2023’s The Point of Search research and provides one of the most comprehensive examinations of social media behaviour out of the home to date.
🔗Click link in our bio to read the full story.
@bauermediaoutdooruk@jcdecaux_uk@global@oceanoutdooruk@posterscope@posterscopelondon
🏎️ Global fuels F1 podcast Up To Speed with dynamic 3D outdoor campaign...
Global, the Media & Entertainment group, has unveiled a 3D anamorphic outdoor campaign to promote its new Formula 1 podcast, Up To Speed, with high-impact creative appearing on huge digital screens across London, including at the iconic Outernet.
The full-motion, 3D creative sees a vibrant F1 racing car accelerate and swerve out of the display. In addition, a bespoke creative was designed for Global’s digital escalator screens on the London Underground featuring a huge F1 car tyre cascading past, creating an immersive visual moment in the heart of the city.
The campaign was brought to life by Global’s in-house creative, marketing and PR teams, in partnership with creative agency Tommy.
🔗Click link in our bio for more and to watch the video.
@global
▶ Route developing integration with Playout data for use in media mix modelling.
OOH joint-industry currency Route is developing a platform for linking its audience data with playout data from Outsmart’s Playout.
The platform will enable Route to move from providing planned audiences to delivered audiences, “closing the gap between what’s on the plan and what happens in real life,” according to CEO Euan Mackay.
🔗For more click on the link in our bio.
🔊 arco Orlandi has joined OOH Capital, the global Out of Home advisory company and consultancy.
Marco has over 20 years of experience at the intersection of digital transformation, Out of Home media, and smart city infrastructure. As CEO of Pladway and IT Director of the Voilàp Group, he leads digital strategy and programmatic DOOH platform development across Italy and international markets, working with municipalities, media owners, and private investors to design scalable urban technology ecosystems.
Earlier in his career, Marco led the digital transformation programme at Grandi Stazioni — Italy’s landmark high-traffic station network — directing the project that repositioned the company as one of Europe’s
🔗More OOH news via the link in our bio.
🔊 Ocean Outdoor enters third year of Pinwheel partnership to build on strong science-based environmental impacts.
The impact of funds generated by Ocean Outdoor’s environmental partnership with UK advertising agencies and Pinwheel is being felt across the globe, paying for the protection of natural habitats, marine wildlife and coral ecosystems, plastic waste removal and scientific carbon capture research.
🔗More via link in our bio🌍
@oceanoutdooruk@pinwheel_earth
