How the North Face designed camping gear that doesn’t leave anyone behind…
Check out Fast Co’s exploration of this new collection featuring a sleeping bag with wings instead of zippers, a bag with magnetic closures and a wheelchair accessible tent. #TheNorthFace
When passions collide ❤️ Account Director, and OPR bike aficionado, @pickettz , is volunteering for the Absa Cape Epic this week. Whether it’s racing, supporting, or in the office, our passions for sport and inclusion run deep.
Known as “the Tour de France of mountain biking,” the Cape Epic is an 8-day mountain bike stage race throughout South Africa’s Western Cape. The race attracts some of the top riders in the sport as well as amateurs and volunteers from around the world. There are 58 countries represented this year!
@Decathlon is launching @KIPRUN in a huge way this year. Kudos to Jonathan Levitt (@jwlevitt ) at @LongRunLabs for this incisive peek at one of the most exciting brand launches of recent times.
Check out Jonathan’s conversation with KIPRUN at Decathalon’s Global CMO, Julien Vancauwenberghe anywhere you find your podcasts (YouTube link is in our bio) to hear more about this launch and Julien’s career path.
As OutsidePR wraps up the year we want to take a moment to send holiday wishes out to you all. We wouldn’t be anything without our amazing media partners, clients, and friends across the outdoor industry. It is truly a gift to work in a space filled with passionate, talented, happy people. We at OPR could not be more grateful to be working within such a quality community. Happy holidays to all and we’ll see you in 2026!! 🌲
OutsidePR is honored to announce @pynrs_ , @mawa.collective , and @woctakethelead as the three selected partners for our 2026 JEDI+ Program! We could't be more excited to welcome these brands into the OPR fold and begin shining a light on the great work that they do.
You can read more about OPR's JEDI+ program through the link in our bio. 🌲
A huge feature in @wsj , the cover image of @prime_skiing monthly print issue, and a very special birthday celebration covered in @thegearjunkie were some of our favorite hits out of this exceptional week of coverage. And with TRE wrapping up today, we are looking forward to another exiting one next week. Enjoy this week’s #WeeklyCoverageRecap from the #OutsidePR team.
1. Sun Valley - The Wall Street Journal - Amy Tara Koch
2. Mountains of the Moon - Prime Skiing Magazine
3. Obermeyer - GearJunkie - Will Brendza
4. Intrepid Travel - Condé Nast Traveler - Paris Wilson
5. Tailwind Nutrition - For the Long Run - John Levitt
6. Salomon, Buff, Gorewear - iRunFar - Sarah Bard, Alli Miles, Eszter Horanyi
7. Cotopaxi - Men’s Journal - Michael Charboneau
8. Kiprun - Believe in the Run - Robbie Reddinger
9. WoolX - Textile World - Rachel S. Davis
#Cotopaxi #SunValleyResort #TheNorthFace #Suunto #Duer #Salomon #IntrepidTravel #TailwindNutrition
#GORETEX #Buff #Fjallraven #NoReceptionClub #WoolX #Diadora #GOREWEAR #Teva #Berghaus #Decathalon #DownTek #Injinji #MountainsOfTheMoon #Obermeyer #Oiselle #Theremore #OutdoorPR #WeeklyCoverage #WeLiveOutside
The holidays are officially here which means Black Friday deals and holiday gift guides are dominating the press room! Still, we are happy to see some awesome brand spotlights and gear reviews come through this past week. Check out another stellar #WeeklyCoverageRecap from the #OutsidePR team.
1) Cotopaxi, DUER, The North Face - Outside Magazine - Joe Johnson
2) Salomon - Men’s Health - Mark Stock
3) Intrepid Travel - Time Out - Annie McNamee
4) Salomon - Backcountry Magazine - Greta Close
5) Cotopaxi - Travel + Leisure - Olivia Young
6) Tailwind Nutrition - Feed the Habit - Jason Mitchell
7) Van Rysel - Engearment - Erin Trail
8) Wild Rye - Ski Magazine - Jamie Aranoff
9) Obermeyer, The North Face, Cotopaxi - HuffPost - Jamie Davis Smith
#Cotopaxi #SunValleyResort #TheNorthFace #Suunto #Duer #Salomon #IntrepidTravel #TailwindNutrition
#GORETEX #Buff #Fjallraven #NoReceptionClub #WoolX #Diadora #GOREWEAR #Teva #Berghaus #Decathalon #DownTek #Injinji #MountainsOfTheMoon #Obermeyer #Oiselle #Theremore #OutdoorPR #WeeklyCoverage #WeLiveOutside
The OPR team is headed to @therunningevent ! If you’re in town for the event, we’d love to see you. We’ll be across the showroom spreading excitement for some of the best brands in the biz: • KIPRUN - #20059 • Tailwind - #1067 • Salomon - #7075 • Oiselle - #13097 • Teva - #5093 • The North Face - #6082 • Injinji - #11103 • Suunto - #17092 • GORE-TEX - #9053
We’ll see you in San Antonio!
Think you can keep up with #OutsidePR through one day off the job? #thinkagain
#Cotopaxi #SunValleyResort #TheNorthFace #Suunto #Duer #Salomon #IntrepidTravel #TailwindNutrition
#GORETEX #Buff #Fjallraven #NoReceptionClub #WoolX #Diadora #GOREWEAR #Teva #Berghaus #Decathalon #DownTek #Injinji #MountainsOfTheMoon #Obermeyer #Oiselle #Theremore #OutdoorPR #WeeklyCoverage #WeLiveOutside
Movie releases, arctic expeditions, athlete profiles, gear awards, and more. It makes our lives easy when our brands shine; and there is no shortage of shine in this week’s coverage recap. #OutsidePR.
1) Mountains of the Moon - Teton Gravity Research - Nico Johnson
2) Fjallraven - GearJunkie - Mary Andino
3) DUER - Sunset Magazine - Krista Simmons
4) Salomon - Canadian Ski Mag Print Issue
5) Cotopaxi, Fjallraven, GORE-TEX - Business Insider - Rachael Schultz
6) Decathlon - Clever Hiker - Ben Dawson
7) GOREWEAR - Bike Rumor - Jordan Villella
8) Suunto, Salomon, Tailwind - Switchback Travel - Maggie Slepian
9) Sun Valley Resort - Ski Magazine - Samantha Berman
10) The North Face - Outside Magazine - Frederick Dreier
#Cotopaxi #SunValleyResort #TheNorthFace #Suunto #Duer #Salomon #IntrepidTravel #TailwindNutrition
#GORETEX #Buff #Fjallraven #NoReceptionClub #WoolX #Diadora #GOREWEAR #Teva #Berghaus #Decathalon #DownTek #Injinji #MountainsOfTheMoon #Obermeyer #Oiselle #Theremore #OutdoorPR #WeeklyCoverage #WeLiveOutside
It has been an epic week at #OutsidePR! From embargoes lifting and product launches to store openings and gear awards, the energy and work has been off the charts.
The highlight? After months of hard work and anticipation, we finally announced the premiere of @chrisbenchetler ’s new feature film and abstract art journey, #MountainsOfTheMoon. 🎥✨ Years in the making, this project pushes creative boundaries and is truly unlike anything you’ve seen before.
The premiere tour is about to kick off—don’t miss your chance to experience it. Find tickets and more info through the link in our bio!
1) Mountains of the Moon - Shop, Eat, Surf
2) Cotopaxi - Better Trail - Katie Oran
3) Salomon - POWDER - Max Ritter
4) Sun Valley Resort - OnTheSnow
5) Fjallraven- Better Trail - Jackie Florman
6) Gorewear (and GORE-TEX) - Trail and Kale - Alastair Dixon
7) Salomon - Backpacking Routes - Hugh Owen
8) WoolX - Engearment - Erin Trail
9) Sun Valley Resort - Mountaineering on SI - Matt Mosteller
10) Suunto - ZDNET - Matthew Miller
#Cotopaxi #SunValleyResort #TheNorthFace #Suunto #Duer #Salomon #IntrepidTravel #TailwindNutrition
#GORETEX #Buff #Fjallraven #NoReceptionClub #WoolX #Diadora #GOREWEAR #Teva #Berghaus #Decathalon #DownTek #Injinji #MountainsOfTheMoon #Obermeyer #Oiselle #Theremore #OutdoorPR #WeeklyCoverage #WeLiveOutside
