Campaign work for Battery Energy Drink. New fits, new crew, same energy.
Stylist: Nikke Hellström
Set design & probs: Ansku Heiskanen
MUAH: Kira Muesa
Photography & grade: Osmo Puuperä
Agency/ AD: Miikka Saari
Client: Sinebrychoff, Veli-Matti Keskipoikela
Producer: Ilona Malinen
Production manager: Laura Silvanto
Assistant & light: Valtteri Haverinen
For this project, we partnered with Timma to concept, produce and shoot a campaign consisting of a film and a series of stills. We stepped into the world of beauty and wellness — visiting salons, treatment rooms, and studios to portray real people in genuine moments, and Timma as a service that makes the business side effortless so they can focus on what they do best.
Mood film directed by Iiris Sjöblad to follow soon — watch this space. Photography: Osmo Puuperä.
Celebrate the arrival of spring with these Ras el Hanout roasted carrots!
Earthy, warm spices meet the natural sweetness of fresh, seasonal carrots – finished with a squeeze of lemon and a sprinkle of vibrant green herbs.
Perfect as a side or a light, colorful lunch. Let the colors and aromas of spring brighten your day.
Food and styling: Iikka Johansson. Photography: Osmo Puuperä.
When Kaffa Roastery refreshed their packaging, I had the pleasure of creating visuals for each of their iconic blends. The goal was to translate the taste profile and personality of the coffee into a single image. From the mysterious, dark depths of Herra Korppi to the bright, morning energy of Go’morron every set was built to reflect what’s inside the bag. Masterful packaging design by Werklig.
Photography & direction by @osmoosmo .
Iiris Sjöblad ja Osmo Puuperä keskustelevat Osmon valokuvaajuudesta aina omaan saunaan rakennetusta pimiöstä Lontoon opintovuosiin sekä hänen urastaan kaupallisen kuvan luojana. Osmo korostaa fyysisen valokuvan ja filmille kuvaamisen tärkeyttä ja pohtii digitaalisen tamagotchin merkitystä ihmisten elämissä.
Linkki jaksoon biossa
People at ÄÄRI:
Osmo Puuperä
I have been part of the company since day one (2013), which has given me versatile experience in contemporary image-making. I have witnessed changing trends from close range and seen how the industry has been shaped by developing technologies and styles. All in all, I have truly enjoyed the ride, and it has deeply shaped my professional point of view.
Still, the bottom line today is that a good image is a good image forever. Photographic style and authenticity are always present, and they remain the most important elements for image creators, clients, and—most of all—viewers.”
I fell in love with black and white photography and used to make prints in our old sauna. This passion was the driving force that eventually led me to study photography and digital image-making. In 2005, I graduated from Goldsmiths College and soon after started my professional journey in London. I have always identified myself as an image-maker rather than an image-taker. In recent years, my commercial work has focused on the union of still and moving imagery. This has led me to extend my skill set to DOP and directing as well.
I have a strong ability to see the big picture in productions. I enjoy being involved in every stage of a project—from planning and execution to the final touches—while maintaining a sharp focus on what is meaningful for the client from a communications and branding perspective.
For visuals, check out my new website. I am always looking out to collaborate in dream projects!
You’ll never walk alone,
Osmo.
In a time when images can be generated instantly, making something with your own hands still matters. Stuff made by people, for people.
For this project, design agency Hi Shine gave us a clear brief: no AI. Everything real. Real materials, real mistakes, real problem-solving. It felt less like a limitation and more like an invitation to commit fully to craft.
Katko builds switches and isolators for environments where failure is not an option. What defines them is not only durability, but how things are made: largely by hand, with care and responsibility. That mindset became our backbone.
We built extreme worlds physically. Dust, snow, water. Learning by doing. Failing, adjusting, trying again. Piece by piece, together. Much like Katko’s products, the work was assembled through trust, teamwork, and shared effort.
The result is images and film made slowly, by hand, through trial, error, and teamwork.
Client: Katko
Design agency: @hishine.co
Production: Ääri
I’ve always loved the vernacular aesthetic of airports. A couple of years ago, I got the chance to work with Finavia on their brand imagery — a project I really enjoyed.
Winter is long. A well-stocked shelf of pantry staples is its antidote—bright jars standing at attention, ready to cut through the dark days, reminding us that good sense — and good flavour — never go out of season.
Food: Iikka Johansson
Photography: Osmo Puuperä
