Optimist Inc.

For the second year, we got to bring @smart_worldwide s vision of community 🤝🏻 creativity to life at IAA in Munich: ☕️ (arguably) the best coffee bar at Open Space 🏃🏼‍♂️ a 10k social run with @kraftrunners 🎨 Art Shop feat. Keith Haring customizations 🎶 opening party with @djfly_official ... and of course, news of an upcoming release: the #2!

🤘Optimist rocks Wacken – the world’s biggest heavy metal festival. For two of the four days, Optimist rocked the holy ground of Wacken with a small but mighty production crew, capturing our client and festival sponsor, California by Volkswagen Commercial Vehicles. Relentless rain, mud, heavy metal – nothing could stop the team from bringing home assets that truly rock.⚡🌧️🎸 That’s what being an Optimist is all about. To get the full experience, the crew even camped in a California right on the festival grounds – enjoying van life, Van Halen style. 🚐. The takeaway? Little sleep, a whole lot of fun and a happy client. We’re locked and loaded for Wacken 2026 – rain or shine. 🤘💥 #vwcalifornia #californiaclub #vwcommercialvehicles #woa2025 #rainorshine #optimist_inc

Happy’s back. ⛳️ Last week, we brought the iconic partnership between Happy Gilmore and @subway to life, celebrating the launch of Happy Gilmore 2 on @netflix by transforming a Subway restaurant into the one-and-only Happy Place from the movies. Sandwiches were eaten, beverages flowed, putts were sank, and fans flocked to the westside of LA for a Happy day to remember. Thanks to everyone who joined!

An unforgettable night of movement, identity, and pride. Together with @lululemon , we transformed Ideal Glass Studios into a space of power, performance, and pure joy. Thank you to every artist, dancer, judge, and guest who lit up the runway and brought ballroom to life. #TheMomentBall #lululemonNYC #Pride #BallroomCulture #IdealGlassStudios @optimist_inc

We pulled up to Fanatics Fest ’25 at the Javits Center with Netflix to officially launch the Netflix Sports Club. From iconic sports docs to the funniest sports comedies, this one was all about fans seeing themselves in the world of Netflix Sports. Big thanks to the crew and partners who helped us build something that hit home for die-hards and casuals alike. More to come. #netflix #netflixsportsclub #happygilmore2 #Fanaticsfest #optimistinc

A timeless course. Two iconic brands. One memorable day. We partnered with Malbon and Gap to bring the first-ever Malbon x Gap Invitational to life at the legendary Plainfield Country Club in New Jersey. With every detail intentionally designed—from flags and tee markers to thoughtful touches throughout the clubhouse—the event struck the perfect balance between golf and fashion.  We are proud to have been on the course and behind the scenes.  #OptimistStudios #MalbonGolf #Gap #ExperientialGolf #PlainfieldCountryClub

There’s a new Modern Tea House in town.  This past weekend, we had the privilege of launching @usachagee with a grand opening of their first store in the United States – right in our backyard at @westfieldcenturycity CHAGEE is on a mission to connect the world through tea, and our mission was no different – so we crafted an experience that welcomed guests into the brand, showcased their tea expertise and authenticity, and served samples of their signature BOYA tea latte.  It was an energy-filled weekend full of appearances, prizes, and delicious tea – the first of many moments to #CHAGEETogether – and we couldn’t be more excited.

We kicked off March in the desert with the one and only @jpegula and our friends at @activision Jess—an unapologetic Call of Duty fan—teamed up with Call of Duty: Mobile to bring Mythic Sophia to life in honor of International Women’s Month. From teaser drops to a full-on hero spot, we followed Jess from her everyday grind into the world of Mythic Sophia. Four pieces. One epic crossover. Big love   to everyone who helped make this one unforgettable. Client: @callofdutymobile Agency: @optimist_inc Director: @olneyatwell DP: @aaronnardi Camera: @novo_gram Crew: @chitotafy @bymatthewfreiheit @levenix @icecoldjohnny H&M: @carisadoesitall #MakeItMythic #CODMobile #jesspegula #InternationalWomensMonth #Activision #PalmSpringsShoot #optimist #optimistinc

5 epic shoot days in and around Cape Town 🎥📸✈️ 🔹 3 parallel units: Film, Social, Photography
🔹 2 Directors, 3 DoPs, 1 Photographer, 1 Crew
🔹 11 breathtaking locations – underwater, on land, and in the air 🌊🏔️☁️ Client: Lidl #OptimistInc 🚀

We had a great time at NO HOLDING BACK with @lululemon last week in Brooklyn. ⚡️ @lesejo Posted an amazing video we wanted to share with all of you too… THANK YOU @forward__space for holding space, creating an opportunity for folks to release, feel joy and be in community with each other during a wild and heavy start to the year. The energy your whole team created is UNMATCHED. 🙏🏽 To all the new and familiar humans that came to dance it out, thank you. The success of the day would not be possible without your presence.🥹 MAJOR SHOUTS to the entire team BTS the scenes that brought this project to life so quickly: @optimist_inc , @itsadonis_ , @ashpotters , @cfent2 , @_sheldontucker , tbodwell, @alliance_meg , @jerrstewart and countless others. 🫶🏽 immensely proud of us! 2025, you’re off to a wild start... buckle up y’all! 💃🏽 the queen 🎥 @hailey.landin

Happy 5th to @CallofDutyMobile ! 🎉 We had the honor of crafting campaign trailers, seeding kits, and more to help celebrate this impressive milestone. Here’s to 5 years of epic gameplay and counting! 🎂🙌 #callofdutymobile #optimistinc

🎉 15 Years of Optimist: Thank You for the Journey…Much more to come. As we look back on 15 incredible years, we’re overwhelmed with gratitude for the people, partnerships, and unforgettable moments that have defined our journey. From groundbreaking experiential activations to iconic brand collaborations, Optimist has had the privilege of working with some of the most innovative clients, talented employees, and supportive partners in the industry. Together, we’ve created:
 🏀 Legendary sports activations like Los Fearless for Nike and Amazon’s Thursday Night Football VIP experiences.
 🎥 Cinematic magic with projects like 007 ELEMENTS, the world’s first Bond cinematic installation.
 🎨 Immersive brand experiences, from Google FORM and Soho pop-ups to Lululemon’s Dupe Swap.
 🎶 Cultural moments like the Red Bull KROQ Soundspace and Hennessy’s iconic Wild Rabbit campaign.  None of this would have been possible without YOU: * To our incredible employees: Your creativity, passion, and dedication are the heartbeat of Optimist. * To our amazing clients: Thank you for trusting us with your visions and letting us dream big alongside you. * To our invaluable vendors and partners: Your collaboration and expertise made every project seamless and extraordinary. * And to our supportive friends and community: Thank you for believing in us and being part of this journey. Here’s to 15 years of pushing boundaries, creating unforgettable experiences, and making magic together. And here’s to what’s next—we can’t wait to see where the future takes us.  HAPPY NEW YEAR!!! 🎉🍾🎊 #15YearsOfOptimist #ThankYou #Storytellers #Campaigns #Strategy #CreativeStrategy #BrandExperience #ExperientialMarketing #ContentCapture #IconicMoments #CreativeCollaboration #DreamBig #OptimistInc #GSD