We asked our team to finish the sentence “OI is…” and this is what they shared 🫶 A reminder that the culture you build shapes everything that follows.
#TeamCulture #AgencyLife #WorkCulture #CreatorMarketing
Don’t just take it from us—hear it from the creators. 🎤✨
At OI, we value our creator relationships deeply.
We prioritize creative freedom, collaboration, and respect—because great work starts with trust.
Spring. Simplicity. Statement lips that do it all.
Together with @dolcegabbana , we tapped into what makes DG Devotion shine, all through creators who know how to capture it best. @vanessaperezxo , @aishapotter , @eggdressesup , and @elliezeiler showed us that one product on your lips and cheeks is all you need for the freshest spring look.
#DGBeauty #CreatorMarketing #DGMakeup #SpringMakeup #CreatorMarketing
That Milan office energy we love ✨🇮🇹
A week with our US Leadership Team, good conversations, team moments, and a little bit of Milan magic. Grazie mille @joeychowaiki@ginad999@maggrez , what a team.
#openinfluence #creatormarketing
This week's Meet the Creator is one we are excited to share. 🤍
In honor of AAPI Heritage Month, we sat down with @chinesediscobaby , a creator who is redefining what it means to show up as an Asian woman online. Science-backed wellness tips, cool girl outfits, and a reality TV past? Yes, all of the above.
For her, AAPI heritage is not a content pillar or something she puts on for a month. It is the lens through which she sees the world. And her message to younger AAPI creators? There is no right way to do this. Your platform should be a reflection of your own unique interests and contradictions, not a performance of what people expect you to be.
Watch the full Q&A above and drop your thoughts in the comments. 👇
#AAPIHeritageMonth #CreatorMarketing #CreatorSpotlight #AAPI #InfluencerMarketing
Your May platform update roundup is here. Swipe through to catch up on everything you need to know before the month gets away from you. 👀
From TikTok teaming up with Cameo to Instagram Edits turning one, unique captions per carousel slide, and more, the platforms have been busy. We break it all down so you don't have to go searching.
Save this one for later and let us know in the comments which update has you most excited. 👇
#SocialMediaUpdates #CreatorMarketing #InstagramUpdates #InfluencerMarketing #SocialMediaNews
@YouTube is not just a platform. It is where culture lives.
We have spent years building creator programs across every major vertical on YouTube, from long-form storytelling to Shorts, and this sizzle reel is a look at what that work actually looks like in action. Smarter discovery, first-party data, and creator partnerships that move the needle.
As a YouTube Creator Partnerships API partner, we have access that most agencies do not. That means better insights, faster execution, and results you can see!💯
#CreatorMarketing #InfluencerMarketing #YouTubeCreators #CreatorEconomy #YouTubeMarketing
Facendo seguito alle precedenti comunicazioni, Open Influence informa di aver provveduto a presentare formale denuncia alle autorità competenti il 07/05/2026 e a segnalare gli account Telegram di cui siamo venuti a conoscenza, in relazione ai tentativi di truffa in corso, che vedono soggetti non autorizzati utilizzare indebitamente il nome della società.
Ribadiamo con assoluta fermezza che Open Influence è totalmente estranea a tali attività e che non ha alcun coinvolgimento nei fatti segnalati.
Siamo profondamente dispiaciuti per le persone che si sono trovate coinvolte in questa spiacevole situazione e comprendiamo il disagio e le conseguenze che ne possono essere derivate.
La società ha già attivato tutte le misure di propria competenza e sta collaborando con le autorità per contribuire a far cessare nel più breve tempo possibile queste attività fraudolente. Purtroppo, al di fuori di tali azioni e delle segnalazioni agli operatori delle piattaforme coinvolte, non disponiamo di ulteriori strumenti diretti per intervenire.
Invitiamo nuovamente tutti a prestare la massima attenzione e a segnalare immediatamente qualsiasi comunicazione sospetta alle autorità competenti, a IG e a Telegram (nel caso di Telegram, potete scrivere a [email protected])
We asked the kids. They delivered. 🥹
This Mother’s Day, we turned the mic over to the moms and the littlest members of the OI family to find out what their moms mean to them and what they think mom does all day. The answers? Priceless.
To every mom at Open Influence and every mom around the world: you are the backbone, the heart, and honestly, the whole operation. We see you, we celebrate you, and we are so grateful for you.
Happy Mother’s Day. 💐
#MothersDay #HappyMothersDay #creatormarketing #familyfirst
What does taking a classic dressing to the next level look like in real life? Our partnership with @kewpieusa explored just that, through the eyes of creators who live it every day. From spicy noodles to unexpected twists, @thespicyjuju , @meatlicious , @taryn.eliseee , and @jinnyvoeats each put their own spin on Kewpie's iconic spicy mayo and honestly, we're taking notes.
Swipe to see how they made it their own. 🌶️
#Kewpie #SpicyMayo #CreatorMarketing #FoodCreator #InfluencerMarketing
We caught one of the most grounding panels of the day at #scalablesummit2026 — "Scaling Social Commerce: Strategies for social selling, digital products and launching your own brand" featuring Lauren Glaubach (Pinterest), Joanne Molinaro of The Korean Vegan, and Olivia Owens (Teachable), moderated by creator marketing expert Lia Haberman of ICYMI. 🙌
Not everything needs to be AI. Sometimes, slowing down and being personal with your audience is the most powerful strategy you have. From how a Korean skincare brand drives serious traction through their newsletter, to why intentionality and authenticity still win in a world obsessed with speed and automation. Creators and brands that take the time to genuinely connect with their audience are the ones building something that lasts. #socialcommerce #creatoreconomy #contentcreator #socialselling #koreanskincare
