Excited to finally share the illustration work I did for Hawaiian Airlines (@hawaiianairlines ) new 787-9 plane!
A massive shout out to art director and graphic designer Noa Emberson (@joystain ) of @onwardcreative for the opportunity and for being such a joy to work with on such a challenging project!
We had to consider several pages of safety guidelines set by the FAA (Federal Aviation Administration), thoroughly understand how the plane works and interpret everything into 4.5 pages of categorised drawings. Our goal was to represent diversity in age, race and culture while having an overall ‘local’ feel.
Zoom in and see if you can find all the little local nuggets I slid in there!
Here’s some hints:
Spam Musubi
Fins
Shaka Sticker
Paniolo Hat
Muu Muu
Aloha Attire
Ukulele
Nene
Hibiscus
Plumeria
and more…
I also may have drawn us and the Hawaiian Airlines team we worked with in a scene too… ✈️🛝😉
Be safe and look at the safety cards next time you travel! The drawings (even if they aren’t mine) are always interesting (& informative!).
Illustration: Lauren Trangmar
Art Direction and Graphic Design: Noa Emberson
#artist #illustrator #designer #safetycardillustration #safetycarddesign #aviation #airsafety #hawaiianairlines #787-9 #airplane #Hawaii
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Art Direction: Noa Emberson
Copywriting: Jeff Mull
Project Manager: Anna Harmon
Photo: John Hook
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Overlooking Diamond Head, Kuilei Place sought to reimagine what was possible by designing a contemporary residence rooted in community. To bring Kuilei Place to life, Onward drew inspiration from the history of the land, celebrating the people, beaches, and attractions that make this slice of Honolulu so special. This 2-minute spot represents countless hours of collaboration and captures the essences of the brand we set out to build.
Client: Kobayashi Group
Creative Direction: Noa Emberson
Graphic Design: Reed Dolman
Copywriting: Jeff Mull
Photography: Mark Kushimi
Video and Edit: Sean Benik
Project Manager: Anna Harmon
#KuileiPlace #kobayashigroup #onwardcreative
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Logo and Brand Development: Noa Emberson and Reed Dolman
Photography: Mark Kushimi
Copy: Jeff Mull
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Fresh, fast, local and delicious, Māla Market’s mantra served as our guiding light for the branding process for this new sandwich shop located in Hawaii Kai. Brand identity, naming, and the logo mark all fell under Onward’s banner. The end result has become a community staple where anyone can get in, get out, and walk away happy.
Born in the beating heart of Town with an eye for travel and adventure, Milo was designed for the modern surfer. For this project, Onward concepted the brand’s fundamentals, crafted the brand’s manifesto, and named the brand. In addition, we designed a logo that was both timeless and spoke to Milo’s deep-seated love affair with all things surf.
#MiloHNL #HonoluluBoutique #Branding #Identity #Logo
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#organic #HawaiiMarketing #LogoDesign #Branding
