Old Sole LLC

What does it mean to be an Old Sole? It means walking with the weight of history and the light of vision. It’s knowing that every step I take is tied to the souls who came before me— The ones who marched, who built, who dreamed. It’s honoring the elders, preserving the stories, finding power in our past to shape the future. An Old Sole believes in community over clout, in craftsmanship with intentionality, and in the rhythm of resilience that moves through our people. More than just style—we make statements. Not trends, but testimony. This ain’t nostalgia. It’s remembrance with purpose. It’s legacy stitched into every fiber. Grounded in something real. Are you an Old Sole too? 📸: @rakimism #OldSole #OldSoleLLC #DurkeevilleToTheWorld #TimelessNotTrendy #ModernLegacy #ForTheCulture #OldSoleEnergy

Jarrett shares his experience growing up in Durkeeville — a place where so much history lies just beneath the surface. In Part 2, he reflects on what it meant to be raised in a neighborhood rich with culture, legacy, and pride — but often overlooked. Durkeeville isn’t just a backdrop. It’s a foundation. It’s a story that deserves to be remembered and retold. Somebody’s got to tell the story. 🎥: @elevatedmedia.llc Subscribe at oldsolellc.com #OldSole #linkinbio #Durkeeville #JacksonvilleHistory #DurkeevilleSoleman #StoryThroughStyle #BlackLegacy #SomebodyGottaTellTheStory

Today is my rebirth. 33 years old, my Jesus year. And I’m dropping something way bigger than a post—I’m dropping the soul of the brand. At Old Sole, we’re not just selling clothes. We’re telling stories. Stories rooted in the rich Black history of Jacksonville—neighborhoods like Durkeeville, where resilience, creativity, and excellence have always lived. This brand is about more than fashion. It’s about pride. It’s about purpose. It’s about tapping into the OLD to build the NEW. So if you rock with me—if you love me—the best birthday gift is your support. Shop. Share. Spread the word. Let’s walk into the future together, grounded in the greatness of our past. SHOPS OPEN 🙏🏿 4/4-4/15 🎥: @elevatedmedia.llc 🖥️: @placeyourprintontheworld_ Welcome to Old Sole. Where soul meets sole. #OldSole #Durkeeville #BlackHistoryIsNow #WhereSoulMeetsSole #linkinbio #HappyBirthday #JesusYear #ToGodBeTheGlory #AdamToJesus #subsribetowebsite

Happy Birthday from Old Sole LLC to Big Ari Show him some love and shop ! #LastDaytoShop #Big6

Family First. Don’t forget your why. 2 days left to secure yours 📸 @rakimism #linkinbio

Family First. Don’t forget your why. Pre-orders end Wednesday. 3 days left to secure yours. Use code FAMILY1ST for 15% off orders $150+ 📸: @rakimism

Special shout out to @bigcaaf and the hometeam @winedownwednesdayjax ! A few of the team took part in curating our cypher down In Gainesville this weekend. BUT we got 4 days left to shop the gear at oldsolellc.com . If you like how I put the fit together comment below and tap in and grab yours on the site. S/o to @kingtravelight mixing that good NeoHipSoul in the background ⚡️ Stay tuned for more clips from the cypher coming soon @winedownwednesdayjax #linkinbio #cypher #bigcaaf #festival

Family First 🧡💜 This is my reason why I smile. My why. My peace. My everything. What makes you smile? Comment below ⬇️ Pre-orders are live now. Last chance ends April 15th ( Ari’s Bday ) Tap in and shop.

Family first this is the reason To every creative building something out of nothing, don’t forget your why. Everything we’re creating with Old Sole comes back to this. Where soul meets sole. — 🧵 Pre-orders live now ⏳ Ends April 15th (Ari’s Birthday) Use code FAMILY1ST for 15% off orders $150+ Limited quantities. No restocks. Shop now. 📸 @rakimism 🎵 @kalejames_

Old Sole = Family First Lately I’ve been thinking a lot about what it really means to put family first. Not just saying it, but living it. It’s easy to get caught up in the vision, the grind, the ideas, all the things I’m building… and forget why I even started. My why has always been my family. Old Sole is more than clothes to me. It’s culture, it’s history, it’s health, but at the core of all of it is family. That’s the foundation. That’s what keeps me grounded. One year in with the brand, on my birthday, I’m just grateful. For growth, for clarity, for everyone that’s been supporting and believing in this. If you rock with me, show some love today. Last chance to pre-order sweats and hats. Tap in. This is bigger than me. This is legacy. Link in bio. 📸: @rakimism #HappyAnniversary #HappyBirthday #34Years #1yearofbusiness

#FEATUREDARTIST 🎨👨🏾‍🎨 @_drdom04 Visual Artist Dr. Dom Tull sits with us to talk about art, his career path, his brand @oldsolellc and MORE❗️ He even gives us a SNEAK PEEK of some pieces that may be in the show. Next Saturday — March 28, 2026 • 6PM-10PM Wine and Rhymes x WineDown Tickets Available NOW at the 🔗 LinkInBio 🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷🍷 WINEDOWN IS BACK 🗣️🍷 ONE NIGHT ONLY ✨ In Collaboration with/Presented By @jeffskigh (from📍Flint, Michigan) bringing you “Wine and Rhymes” In 📌 Downtown (Southbank) Jacksonville, FL at @thecadyclubjax 🍷🎶🎤 📆 Saturday, March 28, 2026 ⏰ 6pm-10pm 🏡 @thecadyclubjax 📍 1015 Kings Avenue, Jacksonville, FL 32207 🎟️ Available NOW at the 🔗 LinkInBio We are bringing some friends down from 📌 Flint, MI and putting back on the stage some of your WineDown Favs❗️For a night of Wine, Rhymes, Visual Art, Live Music, Culture & More. Flint Artists: @nellthepoet • @comedianjecorey • @gsthadream • @thealphadrew Jacksonville Artists: @flashthesamurai • @kikiperrysbs • @johnwes_ • @mecca_tha_marvelous Visual Artists: @_drdom04 • @kimiciavh • @metamorphvic • @teresacookart • @babyshako • @__jozie Hosted By: @thealphadrew Sounds By: @_abstractv • @iamdjlarrylove Food By: @napswhippin via @feedtheville Registration, Tickets & More Info Available NOW 🎟️ At The 🔗 LinkInBio In partnership with @placemakingjax & @cfjacksonville #WineandRhymes #WineDown #Flint #JacksonvilleFL

@winedownwednesdayjax 🍷 March 28 ✨ Back For ONE NIGHT ONLY 🔗 LINKINBIO 🫶🏾 Little Known 📍 Jacksonville, FL Fact… 📌 @thecadyclubjax used to be…. 🤔 Let me know below — in the comments ⌨️📝 ….don’t wait to get your WineDown 🎟️ Tix FIT CHECK 🗣️🗣️ 🧢 FAMU 1887 🐍🐍🐍 👕 @chrisbrownofficial (2025) BreezyBowl 🏟️ Merch 👖 @oldsolellc [ @_drdom04 ] FAMU 🐍 Colorway 👟 @limitlesswolfco [ @shawn1wolf ] 🖤 Wolf 1’s 💎 @onyxmode “Gye Nyame” Ring 🎶 J. Cole - “The Fall-Off is Inevitable” #Jacksonville #TheCadyClub #History #WineBar #Explore