Have you been curious about the inspiration behind the Old River Design Co. logo? Maybe you noticed the river in the foreground of the image, but don't know where the rest of it came from? In order to explain it, I need to tell you Old River Design Co as a name comes from.
My last name is "Furukawa", which means "Old River" in Japanese. My dad - born in Japan - is the last in his family to work in agriculture in the US. In addition to being an "obvious" name for my brand, I also liked how it evoked the feelings of more rural living. I grew up in a rural town, and my mom made quilts when I was a kid - an art that I picked up in my 20s as well. So not only is it my last name, but I felt like "old river" fit in with traditional American quilting as well.
Once I had decided on that name, I also used some more family elements to start with for my logo. The outline of the logo looks like an abstract pinecone. This pinecone symbol is the "mon", or family crest, of my dad's family. I thought it had a unique, but not too abstract, design to it.
Practically speaking, I also wanted to make sure that this was a design that I could cut out on my cricut, that would look good at various scales, and have the capacity to grow with me as my brand and design offerings grow.
@adbonifacio did a great job with developing my brand identity to match my vision perfectly, and went through a ton of revisions with me!
Within the mon I have the "old river", surrounded by pine trees. And the river is leading to a city - San Francisco. As a kid, I dreamed of moving to a place with neighbors close by that always had "something to do". When I first went to San Francisco at the age of 17, I knew I wanted to live there someday. So, as soon as I graduated from college, I moved to SF and never looked back.
So really, the ORDC logo is the story of me and my family's journey. It holds great personal significance for me, and I am so honored when I see stickers with my logo on my friends' water bottles and other treasured items! You can pick up a sticker at oldriverdesign.co.
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#oldriverdesignco #ordc #smallbusiness #logodesign