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OLAPLEX

@olaplex

Healthy hair starts here
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Looking to add definition and hydration to your wavy hair? This routine is for you. Step 1: Cleanse with N°.4CURL Shampoo (double cleanse to remove product build-up!) Step 2: Apply Rich Hydration Mask to add instant hydration and strength to your strands Step 3: Follow up with N°.5CURL Conditioner to ensure defined and hydrated curls Step 4: Rinse with cool water Step 5: Apply N°.0.5 Scalp Longevity Treatment for a visibly healthier scalp Step 6: Rake through N°.6 Bond Smoother Step 7: Apply N°.10 Curl Defining Gel for a flexible, all-day hold (without the icky residue) Step 8: Scrunch out the gel cast with OLAPLEX N°.7 Bonding Oil™ to add shine
750 26
21 hours ago
Science-backed care for every curve. Our Nº.4CURL Shampoo and Nº.5CURL Conditioner are clinically proven to deliver 7 days of hydrated curls instantly. Experience 50% less frizz, even in high humidity, and a 96% reduction in breakage after just one use. Give your curls the strength they deserve.
200 9
2 days ago
The reviews are in. With over 400+ 5-star reviews at Ulta, the new N°.4CURL Shampoo and N°.5CURL Conditioner are officially curly favorites. Discover why the curl community is raving about their newest wash day essential and shop online and in-stores at @ultabeauty .
218 13
3 days ago
Healthy hair starts in the shower with a shampoo & conditioner that is best suited for your hairs needs. Which OLAPLEX washcare essential are you reaching for?
891 46
4 days ago
Strengthen your bond with the gift of healthy hair this Mothers Day.
355 2
6 days ago
Did you know curly hair has more disulfide bonds, making it more prone to breakage? @sharstylescurls uses the new N°.4CURL Shampoo and N°.5CURL Conditioner duo, specifically designed to repair, hydrate, and define from the inside out. Book your next appointment at an OLAPLEX salon near you and have your stylist treat your curls to new washcare system.
2,228 46
6 days ago
In the lab with N°.4CURL Shampoo and N°.5CURL Conditioner. Using a controlled humidity chamber, we put our new N°.4CURL Shampoo and N°.5CURL Conditioner to the test. The Lab Results: • 50% Less frizz, even in high humidity • 7-Day hydration • More defined curl pattern in one use, and over time • Stronger hair and less breakage in one use
305 24
7 days ago
From frizzy and undefined to instantly strong and infinitely defined. The N°.4 and N°.5CURL system doesn't just mask damage—it neutralizes it with Hydra-Define Technology™ to lock in moisture and block out frizz. Experience the 3D Curl Repair transformation for yourself and shop online today at @olaplex and @ultabeauty .
335 14
8 days ago
It’s not magic, it’s molecular science. N°.4CURL Shampoo and N°.5CURL Conditioner are packed with a powerhouse blend to transform your curls from the inside out. Give your curls their best hair day and shop the hydrating shampoo and conditioner today, only at @olaplex and @ultabeauty and in-stores on May 10th.
209 11
9 days ago
Get the Look with @themartyharper for the Met Gala. Marty served up Naomi Osaka's showstopping look by prepping the hair with the new N°.4CURL Shampoo and N°.5CURL Conditioner to add moisture and definition. He followed that up with the ultimate shiny hair duo--N°.6 Bond Smoother and OLAPLEX N°.7 Bonding Oil™ to give a red-carpet wispy finish.
329 37
10 days ago
Get the Look with @milesjeffrieshair for the Met Gala. To achieve Misty’s high-shine ponytail look, Miles focuses on hair health at the foundation. Prepping the hair with N°.3PLUS Treatment and the new N°.4CURL Shampoo and N°.5CURL Conditioner, he creates the perfect canvas before going in with OLAPLEX stylers to add softness and shine.
307 15
11 days ago
The wait is finally over! You can now shop N°.4CURL Shampoo and N°.5CURL Conditioner online at @olaplex and @ultabeauty . Why your curls will love the multi-action duo: • 7-Day Hydration: Locked-in moisture that lasts • Frizz Control: Cuts frizz in half, even in high humidity • Bond Building: Builds disulfide bonds from 6 points to strengthen every strand Whether you have coils, curls, or waves, it’s time to give your hair the foundation it deserves.
918 83
12 days ago