Great design often feels... generous ✨ If you have a click around the new website we created for @tithegreen as part of their new brand, a few things should strike you:
🙏 Tell it to me straight Emotional intelligence sometimes means dialling emotion down, not up. For an audience dealing with grief and stressy life admin, brevity can be a gift. 🌳 Show me
Not every brand is as blessed as Tithe Green when it comes to having a product that explains itself visually. But you’ve got to show it well.
⚖️ Help me decide
We worked hard to balance teaching and selling at the the right moments, without letting the journey get confusing. Options feel nice. But not too many.
#brand #death #deathcare #marketing #brandstrategy #funerals #naturalburial #deathcafe #website #design #tithegreen
What if your final resting place isn’t for you?
What if it’s for the people who might visit you when you’re gone?...
🥰 🦮 🌳 In our new brand work for @tithegreen we had to show how beautiful their natural burial grounds feel compared to a traditional cemetery. Swaying branches, twittering birds and wandering pathways.
#brand #death #deathcare #marketing #brandstrategy #funerals #naturalburial #deathcafe #tithegreen
How to brand... the afterlife? 🤔
Most brands deal with life. What to drink, eat, wear – how to spend our energy, Monday-to-Sunday. Very, very few brands invite us to explore our choices post-living...
Such as — where to physically go.
We helped @tithegreen do that. They offer natural burial in the UK — burial using only natural materials, in a woodland or wildflower meadow instead of a cemetery. They needed a brand identity and communication approach that would help them take a strong lead position in their category, and work for an audience juggling a mixture of stress, grief and curiosity.
It’s our second big project with death, following the brand setup for funeral director @poppysfunerals
#brand #death #deathcare #marketing #brandstrategy #funerals #naturalburial #deathcafe
We just helped @discoversuri nail their first ever piece of outdoor advertising in London 🎉 — the brief: collaborate with SURI’s brand team and founders to arrive at with the right creative strategy, messaging and visual execution, leveraging existing imagery and early design / copy exploration. Very quickly (in less than two weeks!😅) we ran a process to focus the campaign on a singular big idea — a beautiful morning — found the right images from a choice of hundreds, the right copy too, some of which existed, some of which didn’t, and brought everything together in impactful designs, pushing the brand identity to make bold choices with its identity, without losing SURI-ness.
Hats off to the courageous SURI team for committing to bold, simple results — it’s one thing believing in ‘less is more’ but another entirely to go through with in practice. Back soon with campaign results! 🤓
#brand #advertising #OOH #london #toothbrushes #healthtech #creative
Go team! 🙌 Some nice snapshots here of our film work for Stanhope, showcasing their great team of people running around the places they’ve made. Simple way to showcase their personnel and their places — it really enlivens the new website we’ve made for them — have a look! stanhopeplc.com
NEW: We just took @stanhope_plc through a brand refresh ✨ — they’re the placemakers behind Tate Modern, Television Centre and other iconic chunks of London. They’ve been at the top of their game for 40 years, but that can make your brand seem a bit out of reach... we needed to warm their brand up a bit, whilst keeping in sharp.
We’ve warmed things up by:
💎 Highlighting the meaning in their work: “Great places stand the test of time”
👋 Showing the people behind the business better... they’re nice people!
🎨 Swapping harsh colours for softer, more nuanced ones.
On keeping things sharp we’ve been:
🅰️ Refining how typography works, cleaner, better balanced (same fonts!)
🤩 Introducing a cool new graphic device to frame images dynamically
🛠️ Creating new tools, templates and flagship communications to guide teams
That’s making it sound a bit simple... we did take six months to strategise, explore and refine these changes. But now they’re all live, have a look! Link in bio.
Naturally happy lips — in colour! We go reaching for rhubarb and falling for fig in our latest 30 second spot for @burtsbeesuk , airing now on Amazon Prime ✨
#burtsbees #advertising #brand
Yeah. Might have had a bit too much fun with the copy on this one... ✍️
#branding #lovers #flukes #darts #shuffle #karaoke #pool #walthamstow #london #likeisnotenough
“Yes sir, you did boogie at Flukes”... 30 sec digital ad for the new darts, shuffle, karaoke and pool haunt. See if you can spot the shot where we almost broke a shuffleboard table 😬
#branding #lovers #flukes #darts #shuffle #karaoke #pool #walthamstow #london #likeisnotenough
Yes! Even you! 🏆 NEW WORK for
@flukes_e17 — your new old games hall — named, branded, advertised... head to @itsnicethat today for a juicy piece all about how we tackled this one 🎯✨
#branding #lovers #flukes #darts #shuffle #karaoke #pool #walthamstow #london #likeisnotenough
