Allow us to reintroduce ourselves for some of our new followers out there. Hi, we're ARIKO, a better lifestyle line inspired by our love of the ocean. Founded in 2024 by Ariel Kochbarski, @ofthemomnt . We're excited to have you here to follow along in our journey.
We love:
- Comfort: chic designs with surfer comfort in mind.
- Wearability: Dual features fit for the beach or boardroom or a board meeting (get it?!)
- Sustainability: Commitment to eco-friendly practices and local production.
Thank you @centrfit for having me on this epic shoot with @chrishemsworth Shot by @anthonyblaskophoto and produced by @resinprojects . Chris is not only kind but made sure to introduce himself to EVERYONE and we swapped a few surf chats re: local LA breaks. Special thank you to @samanthamcmillen_stylist for all the pro tips relating to all things Chris’ style and being an OG. 🤍
How are you celebrating #labordayweekend? In honor of the original meaning of the holiday, sharing some recent labors for @graziaserbia September Cover and Editorial in digital and print.
Photographer & Director: Vince Perry Jr. @vincentperryjr
Wardrobe Stylist: Ariel Kochbarski (ME!!!) @ofthemomnt
Hair & Make-Up Artist: Adriana Bena @muadrianabena
Model: Aubria at Freedom Models LA @aubriaa@freedommodelsla
Photo Assistant & Behind The Scenes: Russell Rabanal @russellrabanal
Photo Assistant: Belle Fall @bellefall_
Photo Assistant: Brian Van Lau @zerkalou
A HUGE thank to the brands in these shots: jacket and denim @r13 tank @arikosurf jewelry @mateonewyork@for_future_reference 🖤🤍💛🩵
Hello! I’m sharing some more #stylingtips on how to pair our new Leopard Camo printed items back to your everyday wardrobe. You can use these tips for any bolder, printed items you have been eyeing but are unsure of how to wear them. #styleguide #howtostyle
I always get asked how to style items from ARIKO together. Here are variations on my most common outfits in a day. Which one are you most likely to wear? #howtostyle #outfitideas4you
Three ways to style the @arikosurf Bucky Flannel Over Shirt. I paired mine with our Beach Crop tee in sandstone but not everyone likes to show the their midsection so this will also work with a tank top, our Surf Tank is great for this too, or any fitted tee in your wardrobe.
Remember when wearing boxier, oversized shirts as a layering piece, it’s important to still show your shape in some way. I paired my tee & flannel with my @nililotan barrel pants, @chanelofficial flats, a classic @gucci belt and chunky gold jewelry to play back to the earth tones in the ensemble. 🤎
Which one is your favorite? What will you try in your next outfit? #flannelshirt #howtostyle
PS- Thank you to @_berkeleytay for being an expert camera woman on this reel!
Elevated basics, beach inspired by ARIKO. We’ve just launched our French Terry 100% Cotton Day Short. Pair it back to our comfortable sweatshirts or t-shirts. “I have been wearing mine nonstop around the house and pre and post surf.” - Ariel, fearless ARIKO founder, @ofthemomnt
Thank you to @bizwomen and Ellen Sherberg for sharing my story on the “In Their Own Words” feature. I feel lucky to get to share my perspective on how @arikosurf came to be. A huge thank you to @christina.u.s for helping me get the feature and coaching me along the way with her PR knowledge. Link 🔗 in my bio for the full read.
Regulation of our nervous system: it’s all we can do in these crazy times! We’ve been spending a lot of time in the water and around it to stabilize lately. Surfing is not only our way our favorite form of exercise and play but it is also deeply meditative. We go there to focus on our bodies and our movements tune into the ocean. #surfingiseverything
2016: 2 years into LA life and a pivotal year as I had just started my fashion consulting agency, Of The Momnt. Many rocky moments trying to figure out my path and forming new relationships personally and professionally. What a journey❣️ #2016 #2016bestnine
Photos:
1) at the beach (pre surfing obsession!)
2) in Santa Fe, NM
3) in NY visiting @genbren who had just moved from SF to NYC
4) me in my blog photos era
5) at LACMA with my cool Venice gal pal @jessdennisonermitano & friends
6) NY, NY work travels
7) Paris, FR work travels
8) snapped walking around at Tranoi, Paris where I was consulting on their NYC show
9) the happiest moment for our Golden Girls crew @lbillie & @winguero wedding reception. Still my OG crew to this day ❤️ @meghanmoreland@genbren & Dara
