Hello world, we are open!
Odd works is a multidisciplinary design studio based in Lisbon and Saint-Petersburg, founded by Pavel Ripley and Alex Pushkarev.
Working with clients around the world, we provide design and art services, creative direction, visual identities, website and book design, packaging, motion design and video direction (and many more).
Work in progress is not a mess.
It’s a map. A maze. A fingerprint of the mind at work.
Sometimes cluttered, sometimes cryptic — always alive.
We believe beauty often shows up before things are finished.
In the sketches, the screenshots, the sticky notes.
In mid-render glitches and folder chaos.
That’s where the real thinking happens.
Don’t clean up too soon.
Odd is gold — especially in progress.
#oddworks #wip #behindthescenes #designprocess #workinprogress #creativechaos #oddisgold
Rebranding for LOOMKNITS”
LOOMKNITS” is a children’s clothing brand built around the idea that childhood happens only once.
As the brand entered a new stage of growth, Odd works developed a new visual identity shaped by softness, play, and everyday moments. The system combines custom lettering inspired by stitching, childlike drawings, soft geometric forms, and tactile graphic elements that leave space for spontaneity and self-expression.
Link in bio for the full case study.
Client: @loomknits
Founder / CEO / CD: Nadia Novikova / @nadyaloom
Art direction and design: @oddworks.studio
Creative director: Pavel Ripley / @pavelripley
Art director: Lesha Pushkarev / @pushkarev
Designer: Gulnara Safina / @nifigulya
Executive Producer: Alina Golubeva / @alinago
#branding #visualidentity #brandidentity #branddesign #artdirection
Art direction for Parallel Play EP by @gellermusic
Geller is a Los Angeles based artist, producer and media composer bringing a human touch to a world of electronic sounds and textures.
The project follows the idea of parallel play — elements existing side by side, without resolving into one. This logic runs through the artworks for three singles and the EP, and carries into the live context.
Link in bio for the full case study.
Musician: @gellermusic
Label: @boomrecords
Art direction:
@pavelripley / @oddworks.studio
#artdirection #albumart #musicdesign #visualidentity #artwork
Rebranding for ARHA
ARHA is a jewellery brand exploring archaic symbols, mythology, and objects as personal talismans.
Today’s symbols always trace back to the past. The identity follows this continuity, holding object and meaning within one system. Forms echo across signs, imprints, and surfaces, as if they were always there.
Link in bio for the full case study.
Client: @arhajewelry
Founder and jewellery designer:
Igor Gerashchenko / @igorgerashenko
Art direction and design:
@oddworks.studio
Pavel Ripley / @pavelripley
Katya Yanzen / @katya.yanzen
Anna Mould / @lab.phosphoricc
Gulnara Safina / @nifigulya
#branding #visualidentity #brandidentity #branddesign #artdirection
