Anna (Kukhareva) Mould

Magic is described as "chaotic" in the sense that practitioners consider existence to be purely what an individual perceives it to be — change that perception, and the world changes as a result. Material: Ink, paper, brush, printer, scanner. Music: Any Reality is an Opinion, by System 01 . . . . . #graphicdesign #posterdesign #editorialdesign #typography #layoutinspiration #bookdesign #designerfeed #inspofinds #selectedworks #artonloop #curatory #graphiclounge #verynicestudio #designbywomen #posterjam #grafikradar #fkndesign #graphicdesign #posterdesign #chaosmagick #perception #brallie #designforsocialchange #designforsocialimpact #designforsocialgood #ukdesign #scanart #socialposter #poster #posterart #madeatchelsea

A few years of type-led work. #graphicdesign #typography #editorialdesign #branddesign #posterdesign

TISHINA (Russian for “silence”) conducts the evolution of music spaces through visionary cultural leadership. As a collective, they operate venues, education, and production facilities, transforming functional environments into narrative-driven worlds that pioneer new standards.

Everyone springs differently. Each person gets their own R from the wordmark as their personal symbol. The system adapts across all touchpoints, showing how individual difference becomes collective strength. Spring – Brand identity for neurodiversity coaching. Full case study on the website in the description 🌸

Something’s brewing… ⚗️

I recently rediscovered a project I started about four years ago, right at the beginning of my design career (no AI whatsoever, shocking). I’ve always loved collage, influenced by my fascination with the Dada movement and their aim to challenge traditional art values through absurdity. I spent the whole morning going through the collages I made for Beyond Option. They were basically about putting together things that shouldn’t really belong together. It brought back a lot of memories. Those early projects were naive, but also very pure creatively. I made them without thinking about what would sell or how they might fit into the industry. Looking at them now made me feel strangely nostalgic. There was something beautiful about that early freedom to create whatever felt interesting. Over time, things naturally become more practical and commercial, and you slowly lose that mindset. Beyond Option was a global nonprofit initiative that utilised imagination to explore new ideas in social, creative, and philosophical realms. Every day we are pushed to conform, follow rules and fit into systems. In the process, we often suppress our interests and forget who we really are. Beyond Option was meant to be a space for self expression, simplicity and peculiarity. It lived through community gatherings, digital publications and open conversations built around freedom of thought. At its core, it was about staying adventurous and curious, playful and imaginative, open-minded and young at heart. So I decided to publish three of those collages as a reminder of that state of mind. Maybe it’s important to keep a space for that kind of creativity. Professional work will always come with audiences, budgets and expectations, but we can still create moments to play and trust our instincts. Sometimes those ideas end up becoming the starting point for something much bigger.

Ah, lovely! Today is Spring 🌸 a season of renewal and energy rising back to the surface. Spring is also the name of a recent project I worked on for a neurodiverse coaching practice, shaped around the idea of stored potential and release. Sharing the motion feels especially right today.

One of my favourite non commercial passion projects in progress. You can’t go wrong with Orbital, can you 😉

New work. Logotype for Rubbed, a handcrafted soap that invites you into a liminal space where the ordinary dissolves into the ethereal.

In the final hours of 2025, I wanted to share one of my favourite projects of the year. This project was created for a coaching practice working with neurodiverse teams. The identity is built around a variable wordmark, where each R represents a different strength once it is released. These Rs sit together within one system, reflecting how teams are formed by bringing together distinct individual strengths. It has been a year full of genuinely interesting projects, with more to come in 2026. Happy New Year! 🎄

It's been a week since I graduated from @shillington_ , a school that fundamentally changed how I approach the relationship between concept, form, and narrative. I learned to see design as interconnected thinking, where every element exists in constant dialogue. The teaching team created space to work through the challenging moments when an idea has potential but hasn't yet found its form. Their guidance helped me push past surface solutions and find the right way to solve the brief and express what the client actually is. I'm so grateful for the experience and the rigour it's brought to my practice. Here's a look at some of the projects. Full case studies coming soon!

Found tucked inside my 1984 copy of Image - Music - Text by Roland Barthes: a forgotten NatWest giro slip. A quiet trace from the past — scanned to preserve the poetry of what gets left behind.