Traditie in een nieuw jasje 🍝
Voor Jumbo’s pastalijn ontwikkelden we een ontwerp dat het vertrouwde gevoel van traditionele pasta combineert met een krachtige grafische uitstraling.
In een schap waar vaak klassieke kleuren en rustige verpakkingen domineren, zorgen de vrolijke strepen voor een spannend contrast dat direct de aandacht trekt.
Traditioneel, maar met lef. zo doet OD dat! 💥
📸 @new_west_agency
Hello, meet Soosh! 💥
Sushi hoeft niet altijd braaf en traditioneel te zijn.
Voor @eat_soosh ontwikkelden we het merk van A tot Z: Van benaming tot packaging die letterlijk van het schap af knalt. Soosh ligt nu in de winkels, en ze gaan hard dus rennen naar de winkels!
Meer kleur, meer fun, meer @eat_soosh 🩷
Illustraties door Nick van Oosten
Fotografie door @new_west_agency
This week we received FOUR Vertex Awards for our work with Jumbo, all gold! 💥🏆
What makes this win so sweet?
Behind the scenes, we poured a lot of love and craft into giving these quality products the packaging they deserve. We worked on Jumbo’s for 3 years now, so to see the first products being rewarded with gold feels pretty great! ❤️
🥇Jumbo’s Fruitspread
🥇Jumbo’s Pastasauces
🥇Jumbo’s Mexican line
🥇Jumbo’s Confiture
Huge cheers to our OD design and art work team, @asliceofnice.studio for the great illustrations on the confiture, @studioremo.amsterdam for the ingredients on the pastasauces, @studio.district10 for these amazing pictures — and of course, beloved client Jumbo! 🙌
#vertexawards #packagingdesign #illustration #design #oddesignstudio
A little recap of last friday. We had a blast having you guys visit us during @agencyatnight 2025. Thank you, and see you next year!
Special thanks to @sc.smeets for the cool visuals of our work, and Jeroen Disch for the inspiring talk!
Four agencies. One creative force.
OD Designstudio, Tel Design, New West & BTM each rooted in a different branch of design.
From capturing stories through film and photography, to shaping brands through packaging, identity and strategy. We bring our own craft and perspective to the table.
By combining skills, sharing ideas and supporting each other, we create more powerful, more meaningful design.his collaboration will come to live on the 16th of may, during our “Big Brainstorm” where creative minds meet and inspire each other, we will see you there!
A Tale of Legacy & Design 💥🐍🍸
OD Designstudio had the honor of creating the full branding for an exciting new Vodka brand, one with a story as unique as its identity. Inspired by our client’s grandfather and the mystical horned snake that roams his garden, the Poskok, this brand is built on heritage, strength, and symbolism. Come take a look at how we came up with the logo and imagery. 💙🪄
From tone of voice to visual identity and color choices, every detail has been carefully crafted to make a bold statement. When designing the first brand elements, we focused on these three key elements
🔹The Poskok snake – Subtly woven into both the illustration and typography.
🔹Striking typography – The brand’s initial takes center stage, elegantly intertwined with the snake.
🔹Silver accents – Adding a touch of sophistication.
Curious to see our first sketches? scroll left! We’re keeping the FULL reveal under wraps for now. Something mysterious is slithering your way… stay tuned! 🐍✨
#oddesignstudio #rotterdam #brandingdesign #brandidentity #newwork #poscoqvodka #design
Introducing one of our recent projects: Mijn Melk 🥛
✨A celebration of farm-fresh goodness, straight from the source. 🌾 Our design brings the farmer and the cow into focus, highlighting the hands, heart and care behind every drop of milk.
The photography of both the farmers and their cows adds a personal and authentic touch, connecting consumers with the people and animals behind the product, making each bottle of Mijn Melk truly special. 👨🌾 With the rest of the design kept clean and straightforward, the focus remains on the authenticity of the product, ensuring that the simplicity highlights the personal connection between the farmer and the milk. 🤍
Proud to have partnered with Lely to create branding and packaging that tells a story of authenticity, quality, and tradition. ✨
#oddesignstudio #rotterdam #BrandingDesign #PackagingDesign #MijnMelk #FarmFresh #Lely #DesignWithPurpose
🏆 6 winners! 🎉
Monday we found ourselves in Amsterdam to receive six Vertex awards for our designs for @jumbo ! A recognition of excellence in private label packaging design!
These feel extra special to us, why?
Our design team has been doing a lot more illustration work in this past year. Discovering their craft and own unique styles. Four of the winners have illustration work that was done in-house! ✏️
🥇Helder
🥈Pastasaus Vegan (illustrations in-house)
🥈Fruit Conserven
🥈Diepvries Groente (illustrations in-house)
🥈Biologische Wijn (illustrations in-house)
🥉Zakken en Folies (illustrations in-house)
A big thanks to the whole team! All designers, art-workers, photographers and the team Jumbo 🙌
#winners #vertex2024 #privatelabel #jumbosupermarkt #packagingdesign #graphicdesign #award #rotterdam
🏆 Boobtape wins! 🎉
They are flying off the shelves and it has been recognised. ✨ Together with @dadrogist we won a Vertex Award for their boobtape! A recognition of excellence in private label packaging design! Making the moment even better was having the DA team there to receive the award with us.
It was one of the most favoured designs of the team this year. With a great inclusive pattern drawn by one of our designers, Esther. 🙌 Creating a fun and clear design at the same time.
A big thanks to the DA team for putting their trust in us to create something unique!
#winners #vertex2024 #privatelabel #DA #DAdrogisterij #packagingdesign #graphicdesign #award #rotterdam
A fresh new look for Welkoop! 🐶🐱
Together with Welkoop, we developed a clear Private Label design strategy that fits seamlessly with their renewed positioning and brand values. The first categories we applied this to: dog and cat food. A design with a focus on authenticity and ease. Real pets, real stories—captured as unique portraits on each facing. With natural colors and a paper touch finish, it simplifies the shopping experience, ensuring quality and clarity. 💎
With a solid design strategy as a foundation, we are already looking forward to making a big splash for upcoming categories as well!
#oddesignstudio #brandidentity #privatelabel #photography #cats #dogs #packagingdesign #welkoop
Smile for the camera! 📸 🐶🐱
Here at OD we have quite the soft spot for animals. So when @welkoopwinkels approached us to redesign their private label cat and dog food packaging, we didn’t need to think twice. The first step? Authentic portraits of our beloved companions. With 17 dogs and 9 cats, that definitely proved to be a challenge (swipe to the right). 😼
Disclaimer: not one cat or dog was left unpetted during the photoshoot. Additionally, OD Designstudio is not liable for a sudden urge to say ‘aaaah, cute’ while looking at the screen.
Photography by @studio.district10 #oddesignstudio #brandidentity #privatelabel #photography #cats #dogs #packagingdesign #Welkoop
