Nathalie van Sasse van Ysselt

What an incredible past two days connecting with the Dutch design scene in Eindhoven @dutchdesignweek . Super honored to be selected as this year’s Dutch creative thought leader by @creativenl_officieel . It was beyond insightful connecting with the creative-tech community. Top of mind was scalable sustainability, driving economy with iconic creative and growing innovation on a global scale. In this role, I’m hoping to create a bridge between Europe and USA’s innovation and creative industries and leverage the mutual strengths. And bring a touch of immersive experience! Let’s make great work the world cares about!

I’m usually behind the camera - so it was a new experience working with Director @heyjohankramer to share my world of inspiration and the process behind making my creative vision come to life. My mother tells this story, of when I was a child and I asked the question “What if the world around us is one big theatre set and we’re all actors inside of it?”  To this day, that question is the overarching through-line in every project - how can we make an experience feel as real as the world around us and get audiences to play an active role in this world. What would happen if we harness technology and leverage AI to construct stories in physical space? How would people’s feelings about the natural world around them change? The future lies within the answer, and I’m actively working on figuring it out! Writer & Director: Johan Kramer / @heyjohankramer Production: Frank de Kok, Poeiwah Cheung, Julia Oosterwegel / poeipoeipoei, @juliaoosterwegel DOP: Bart Hoveijn / @barthoveijn Focus Puller: Friso Pas, Stevie Vos / focusfrisopas, @stevie.vos Gaffer: Berend Holtkamp / @bereybliksemturbolumen Electricien: Joey Marcoux, Lennert Roijackers / @dudewheresmyvan , @lennertroijackers Sound: Erik Thomassen / @ewthomassen Art: Pieter Christiaans / pieterchristiaans Styling: Ramona Marroquin Hawley / @ramonyx Makeup: Calou Jansen / @caloujansen PA: Gess Sumter, Ciel Bertrams, Jannes Kersten / @guessbeats , @cielbertrams , jannes_kersten Edit: Kim Hinrichs - Ronnie / @kim.hinrichs2000 , @ronnie.editing Grading: Erik van den Heuvel - De Grot / @erik.color Online: De Grot / @de_grot VFX: Ton Habraken - SquarePXL / @squarepxl Music: Michaël Sauvage / @sauvagesoundstudios Suppliers: Cam A Lot (camera), Lux&Co (lighting), Studio l'Equipe (film lab), Amsterdam Studio's / @camalotamsterdam , @lux_en_co , @studiolequipe , @amsterdamstudios Starring: Nathalie van Sasse van Ysselt / @nvsvy Young Nathalie: Vere Lotte Aries / @verelottearies Man with hand truck: Denzel Goudmijn / @denzel_goudmijn

Launched our first artist at sphere last night. Bringing art, science and technology together on the largest canvas. Curating the continuous art program for the exosphere is the best part of the job! Thank you @refikanadol for the amazing artwork! @spherevegas

OFFF BACKSTAGE 🎬 Welcome the last episode of series of behind-the-scenes with OFFF speakers: What does being at OFFF mean to them? What fuels their creativity today? What would they tell their younger selves? Episode 2 features designer and creative director @brianthomascollins (@thisiscollins ), creative-tech executive and experience designer @nvsvy , and media designer @pau_aleikumsalaam (@domesticdatastreamers ). 📸: @lavinianext 📍May 8-10 at @dissenyhub

I love bringing solid Artist x Brand Partnerships together. For Sony's IoT sensors, I projection mapped the Berrics Skatepark in LA, turning it into an interactive music video featuring rapper DDG and pro skater Neen Williams.

The bar has been lifted. London Experience Week with @worldxo_org left me feeling optimistic about the experience economy and inspired to collaborate.  The industry is no longer emerging, it’s accelerating, and we’re entering its most dynamic chapter yet.  The entertainment upside is clear. Audiences are wanting more active storytelling, interaction, themed hospitality and their favourite IPs IRL.   My Takeaway: IP and fandom are driving the wave and I’m doubling down on sports and music. Why? Because these forms of IP are generational, cultural, and in an increasingly digital world, still impressively human. I’m laser-focused on what's next on the West Coast:
🏟️ FIFA World Cup
🏈 Super Bowl
🏅 LA28 Olympic Games AND bringing even more purposeful placemaking to the urban environment by curating public art programs and artist x brand partnerships. There’s a lot on the horizon, let’s collaborate! @outernetlondon @krista.kim @bompasandparr @phantompeakuk @minecraft @framelessldn @bl00mfield @bridge_command

🎨 “The audience is your canvas.” A bold statement from the incredible minds I shared the stage with at SXSW this year. We explored:
✅ Developing global IP
✅ The ROI of experience
✅ Gamifying stories
✅ Placemaking that blends entertainment, sports, hospitality, and retail — without feeling like a mall But one moment cut through all the noise: Steye Hallema’s powerful experience, Ancestors. It was deeply personal — I connected with strangers, reflected on my heritage, and considered what I’ll bring to the future. All tied together by AI that felt authentic and purposeful. And Steye’s closing words stuck with me:
💬 “The goal with all the work we do, bringing people together with shared experiences, is really to achieve world peace.” With the inspiring faces I reconnected with at SXSW this year, I’m hopeful. #SXSW #ExperienceDesign #CreativeInnovation #Storytelling

ADCN FINALIST 🎉 Johan Kramer’s work ‘Nathalie’s World’ for CreativeNL - a journey inside the creative mind of @nvsvy Nathalie van Sasse van Ysselt - has been nominated four times for an ADCN Award! We’re finalists in the categories: ✨ Art Direction: Holy Fools ✨ Cinematography: Bart Hoveijn ✨ Craft Editing: Kim Hinrichs - ronnie ✨ Film Direction: Johan Kramer Big congrats to everyone involved! Fingers crossed for the awards. Client: @creativenl_officieel Writer & Director: @heyjohankramer Production Company: @holyfoolsnl Production: Frank de Kok,  poeipoeipoei, @juliaoosterwegel DOP: @barthoveijn Edit: @kim.hinrichs2000 , @ronnie.editing Grading: @erik.color Online: @de_grot VFX: @ton_habraken - @_squarepxl_ Music: @sauvagesoundstudios #ADCNFinalist @clubadcn

Wrapping up a great week @offf_mx in Mexico City, where I held a talk on the essence of story and impact of experiential for brands and entertainment. Also loved hosting a workshop with @not__an__agency and @samscaught on designing spaces and stories for the future. The festival was a great chance to meet some amazingly talented artists, designers and AI wizards. Intro graphics directed by @itay_tevel at @hellohornet

So many FABULOUS looks and people in my life 💕💕💕

It’s been the craziest summer!!!! June 22: got married in PINK and partied in WHITE with my family and chosen family. Such a special day filled with love, laughter, dancing, inclusivity and creativity. Couldn’t have wished for anything more. Photography @marinearboriowedding #wedding #frenchwedding #basquecountry #pinkwedding

Reflecting back on a big week at @sxsw . Such an inspiring 5 days connecting with creators, innovators, old friends and making new ones. Thank you @creativenl_officieel for inviting me to talk about the future of immersive experiences and @hubmontreal for gathering such a dynamic group of ladies on international women’s day. We spoke about the importance of storytelling, immersive narrative structures, the challenges of innovation and experiential business models. Also the experience of being a women in the tech space and how we elevate and support other peers. 🙌🏼