“Pneumatics and revolution agree well. Both are fueled by wind and myth of transcendence; as the balloon enraptures the child, they animate and transport us on the promise of an imminent passage into a perfected future.”
Thinking about the potential of air requires viewing it as a something rather than a nothing.
Culturally we regard air as having little substance or value. Compared to other forms of matter it remains underdeveloped as a material or tool.
In collaboration with
@wintdesignlab , at
@protoeditions.xyz we created Project ARA - exploring how harnessing air can lead to more durable and efficient ways of creating spaces and protecting goods at various scales. Inspired by nature’s microstructures, this project journeys from the microscopic to the monumental. Structured into three chapters, the narrative explores a design methodology grounded in research, experimentation, and applied imagination.
Idea:
@jamesrearls
Art direction, edit, AI curation :
@notenough.fun
3D:
@romain.rosi @karmazin198 @jessica_ciupa
Gfx:
@ali.rigby
Sound:
@guignollll 
