BARKING DOGS SELDOM BITE
@gabrielgifford is officially yours. Watch now (link in our bio)
In creating Barking Dogs Seldom Bite, Gabriel aimed to capture pure distress, an unfiltered eruption of emotion previously concealed behind his music. Beneath its coarse textures, the track presents a more tender narrative on mental health. Gabriel became fixated on the ‘Black Dog’ as a metaphor for depression—a figure also rooted in East Anglian folklore, where he was raised. The song playfully references other old English idioms, reinterpreting them in a depressive, mournfully sentimental context.
The video, shot at Hackney’s MOTH Club—a venue originally formed to support former servicemen—draws inspiration from a ‘cult-like’ experience Gabriel had at a local spiritualist church with his father, months before his suicide. A surreal experience that seemed to reflect the nuance and eccentricity of community, mental health, and the supernatural. The video explores these themes with a contemporary lens. The cast of Seirian Griffiths, Caterina Danzico, Genevieve Reeves, and Tia May Hockey each performing iterations of their ‘dog’ - a physical manifestation of the characters individual demons and trauma.
ARTIST: GABRIEL GIFFORD
@gabrielgifford
PROD CO: THE CORNER SHOP
@thecornershop.tv
DIRECTOR: NODE
@node_tv
PRODUCER: KATIE SCOTT
@westcoastkslice
MOVEMENT: KAT COLLINGS
@killthekat
DOP: MATT GILLAN
@mattgillan
AC: ETAI SHOMRI
@etaishomri
STEADYCAM: JAKE WALKER
@jakemccleanwalker
STYLIST: MARTÍ VENTURA
@msalip
MUA: SOPHIE JONES
TALENT: CATERINA DANZICO
@caterinadanzico
TALENT: SEIRIAN GRIFFITHS
@5eirian
TALENT: GEN REEVES
@genvv
TALENT: TIA MAY HOCKEY
@tiamayhockey
EDIT: LORNA SEARL
@lornasearl
EDIT HOUSE: TRIM EDITING
@trimediting
COLOURIST: VLAD BARIN
@vladb.c
POST HOUSE: HARBOR
@harborpictureco
VFX: DAYDREAMER
@daydreamer.xyz
POST PRODUCER: CHRIS ALLEN
GRAPHICS: BEN GROSS
SPECIAL THANKS:
@initiativemusik @mothclub