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NJ Falk

@njfalk

Managing Partner @apl@forwardfemale Co-Founder •@Forbes Contributor •@yotpo Amazing Women in Ecommerce Honoree 👠 📩[email protected]
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Weeks posts
🤫 East Meets West @club_hue
7,239 73
2 days ago
#TB Twinning Mother’s Day Pic with My Mother ❤️ No Editing. No Makeup. No Filters 💄 Every Mother’s Day I think of my own mother who was gone too soon. I still miss and think of her everyday as she was an incredible role model and mentor. This throwback pictures of us is at Gurney’s Inn and it’s a full circle moment as I return with the @thedealmakehers later this year. We did everything together as we traveled the world together, played almost every sport, swam almost every day, and endlessly talked fashion. I love retelling her story as she was so ahead of her time (and encouraged me to build a career and work hard as hard work can take you a lot of great places in life). She was a second generation NYU graduate and my grandfather was the first (and I am a 3rd generation graduate ) a graduate of Parsons School of Design, and the prestigious Music and Art in NYC, she was also a female Creative Director at a major ad agency in NYC ( like Peggy in Mad Men) leading the way for the rest of us by example. Some of her other amazing accomplishments include being a classically trained pianist ( like her mother and my grandmother ) who was a concert pianist, champion golfer, and having her pilot’s license as well as going on to be one of the preeminent art advisors in the country and building a new career after being widowed at 37 when my father was killed in a plane crash. The definition of grace under pressure and extremely elegant. Gone way too soon when she lost her life to breast cancer and why I am so involved in @wcrfcure in her memory, she set an extraordinary legacy and example for me to follow 🏆 There isn’t a day that doesn’t go by when I don’t deeply miss her and reminisce about all the extraordinary things we did together as we pushed forward through tragedy 🌸 I am grateful to my mother for helping me put the right foot forward to follow for a lifetime 💗 Love you and miss you mom💗and grateful and proud to be the mother of two amazing, accomplished young men that are setting the world on fire and following their dreams 🩷 It’s a beautiful and bittersweet day all in one. Happy Mother’s Day to all the great women out there 🌹🌹
7,116 115
6 days ago
Celebrating the 2026 @angelenomagazine Best Dressed List at their chic afternoon tea 🫖 We sipped bubbles, indulged in decadent bites, and all arrived in style 💃 I opted for a chic @monsemaison pantsuit #monsegirl A special thank you to @lauraecksteinjones for honoring me on the Best Dressed List in previous editions and a thank you for the incredible hospitality of @themaybournebh @beverlybond_pr @rollsroycecarsbeverlyhills
7,187 88
7 days ago
@dailybeast x @uber LA Power 100 @joannacoles Power 100 Luncheon landed in LA again and I was honored to be included again among this extraordinary group of women who gathered across industries from entertainment, business, and tech to support and celebrate each other. Special touches included beautiful spring floral arrangements, @emmagrede being honored, and and cards individually hung on a “cherry blossom” tree with what women inspires you. Mine was, of course, “My Mother”. What women inspires you? Dress Code: She Means Business and I did in @monsemaison with bespoke @suegragg diamond lapel pins #monsegirl #suegraggpreciousjewels
7,079 72
10 days ago
Celebrating @livingbeautyorg and all the great work they and @amiesatchu are doing from free holistic wellness programs for women with cancer with a focus on mind, body, and spirit. Special applause to @mytheresa.com for their continued support and making a difference 🩷💛 Dress Code: Palm Royale @mytheresa.com
7,002 120
15 days ago
Year after year this has been one of the great honors and creative joys in my life 🏆 As a #Webbys Judge, I helped select the Winners of the 30th Annual Webby Awards! Congratulations to all the Winners revealed today. Be sure to check out the winners @thewebbyawards
6,675 85
24 days ago
A special evening with @netaporter 🍷 The location in Los Olivos @matteistavernauberge couldn’t have been more spectacular for an intimate wine tasting dinner with great company, food, and conversation including seeing some of my favorite crew from NAP including @__blair__ and making new friends @jaciejoe 🩷🩷 Look: @phoebephilo @netaporter Special thank you to @sanfranciscott and @daisyarmstrongnap
6,917 84
27 days ago
Had to share. Introducing the @apl Veil 🏃🏻‍♀️ Over two years in the making, it’s our all-new lightweight runner with a quick/lock lacing design. As a runner, I truly love the structured support designed to slip on effortlessly so you can tighten and go plus I am obsessed with all the colors. Let’s Go 🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️🏃🏻‍♀️
6,503 75
1 month ago
Another incredible evening supporting @fashiontrustus and @tania.fares 🩷❤️ As a patron it is an honor to support discovering, funding, and nurturing young design talent 🏆🏆 Special moments included unexpected catch-ups with @fernandogarciam1205 and so many of my fashion friends over dinner ❤️❤️ The evening was hosted @eggyboom and included a performance by @lykkeli and best of all highlighted the organization’s growing and highly successful mentorship program. A special shoutout to @hannai_me for all her hard work last night and all year long @fashiontrustus 👏🏻👏🏻 Dress Code: Fashion Dress: @monsemaison Hair: @jbeauty_xoxo Earrings: My original design 📸: @bfa
6,572 87
1 month ago
Ready. Set. Saturday 🕶️☀️🏎️
6,532 84
1 month ago
Hey Now. Miami Nights 🔥🔥🔥 Lychee Martinis, Peking Duck, Birthday Cake, and a bespoke playlist and so much more as the incredible hostess with the mostest @vanessachow07 hosted us all @mrchow Miami for a completely curated celebration in honor of our beloved birthday 🎂 girl @the.mandana 🍸🍸🍸 Look: @lelarose 🔥🔥🔥
6,444 71
1 month ago
An incredible wedding celebrating an incredible couple 🤍🤍 Nothing but joy as @alikaminetsky tied the knot with the man of her dreams (and she had a list of 34 qualities that were important and he checked all the boxes). The happy couple shared the most beautiful vows in stunning style with friends and family including a martini cart ( burgers and martinis are their thing) and a red velvet wedding cake, a band that brought the house down, and toasts that made us all laugh and cry (and Ali had them scripted out to the minute). It was perfect from the stunning venue and flowers to the joy you could feel in the room. I was truly honored to share this moment with Ali and be her strategic advisor @modernpicnic all these years as she embarked on her entrepreneurial journey. 👗: @marykatrantzou vintage ( Love you Mary) 👛: bespoke @perrinparis (Thank You Sally)
6,539 130
1 month ago