“This space blurs the lines between dream and reality. The World of APL SoHo Flagship stands as a testament to dreams materialized, where fantasy and reality intertwine seamlessly.” @adamgoldston and @ryangoldston via @wwd
Experience The World of APL New York City in SoHo at 75 Prince Street. Store hours are listed in our bio 🏆
Introducing The World of APL: New York City, now open in The City That Never Sleeps.
“We really focused on creating something that you couldn’t find anywhere else. We wanted the space to feel surreal.” @adamgoldston and @ryangoldston via @vogue
Experience our SoHo Flagship at 75 Prince Street. Store hours are listed in our bio 🏆
Our SoHo New York City Flagship is now open. We invite you to immerse yourselves in the most beautiful experience at 75 Prince Street. Store hours are listed in our bio.
Crafted as the perfect lightweight runner with structured support, the Veil is designed to slip on effortlessly so you can tighten and go.
At the bottom of it all, our Heavenly Ride midsole transforms impact into energy. Shock absorption that defies physics. Cushioning that refuses compromise. Every step feels like the first. Every landing, impossibly soft.
Get your pair today at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
Your wear-everywhere sneaker, upgraded 📶
The APL Veil is our newest lightweight runner that combines innovation and aesthetics to deliver the most comfortable strides you can take.
Get your pair today at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
Slip-on and go 🚀
The Veil…our newest running silhouette with our newly introduced quick-lock lacing system keeps you secure and locked in for your runs and beyond.
Get your pair today at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
From morning runs to workouts and everything in between, the Veil is designed to slip on effortlessly for your life on the go.
The Veil was just named Best New Running Sneaker in Oprah Daily’s 2026 Footwear O-Wards for its all-day comfort and lightweight support.
Get your pair today at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
Your runs just got an upgrade 📈
Our new Veil running shoes deliver structural support while being ultra-lightweight, slipping on and off easily so you can tighten and go.
Now available at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
The perfect lightweight runner has arrived 👟 With structured support and cushioning that refuses compromise, every step feels like the first...impossibly soft.
Available now in 5 striking colorways at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
What you can’t see, you’ll feel.
The Veil pairs our AeroLux+™ upper with a quick-lock lacing system and Heavenly Ride cushioning for impossibly soft strides.
Get your pair at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
Your next run starts here. Our newest silhouette the Veil, named for the barrier between air and earth, captures what happens when wind meets mountain over millennia: erosion becomes architecture, resistance becomes strength, the invisible becomes inevitable.
Available now globally in 5 distinct colorways. Get your pair at:
-AthleticPropulsionLabs.com
-The APL Flagship Experience at The Grove in Los Angeles
-The APL Flagship Experience at 75 Prince Street in New York City
The Veil 👟💨
Shaped by what you can’t see. Designed to be felt.
Inspired by the way wind transforms everything in its path, the Veil channels that invisible force into every curve, material, and detail. From sculpted landscapes to refined structure, nature’s influence is built into the foundation of this silhouette.
Two years in the making, the Veil blends artistry with engineering. The AeroLux+ upper wraps the foot in breathable precision, while our APL quick-release lacelock system allows for seamless on-and-off. Underfoot, the Heavenly Ride midsole cushions impact and returns energy so every step feels lighter, wherever you’re headed.
Meet the Veil. Available now.
